Our insights. Your plan. Simplified.

Benefits from our collaborative approach

By understanding what’s most important to you, we can organize your financial life to help make sure your short-term needs don't cloud your long-term goals. We provide a structure so you clearly understand where your money is, and why. The plan we create together can help you stay focused at each stage of life, today, tomorrow and for future generations.

Globe

Alexander Hurst

Senior Vice President–Wealth Management

Financial Advisor

Alex Hurst is a financial advisor with the Hurst Group at UBS, where he has spent the past 15 years helping clients navigate the complexities of wealth with clarity and confidence. After earning his degree from the University of North Carolina at Chapel Hill, Alex began his career in media and digital advertising, holding roles at CNN, Us Weekly, Rolling Stone, and Men’s Journal. He later joined a personal finance start-up backed by Dow Jones and IAC, where he honed his passion for innovation in financial services.

In 2010, Alex partnered with his father, Gregory Hurst, to build on the legacy of personalized, multigenerational advisory work the Hurst Group has delivered for decades. Today, he works closely with families, entrepreneurs, and business owners to grow and preserve wealth through thoughtful investment strategies and comprehensive financial planning.

Alex’s practice is rooted in relationships and long-term vision, with a special emphasis on the intersection of finance, legacy, and culture. A lifelong supporter of the arts, he continues to foster that connection through UBS’s commitment to cultural institutions, including Art Basel. He resides in Miami but spends time regularly in New York, where he serves on the Steering Committee of the Young Fellows of The Morgan Library & Museum.

Registered States:
  • AR
  • AZ
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • GA
  • IL
  • MA
  • MD
  • NC
  • NJ
  • NM
  • NY
  • OR
  • PA
  • SC
  • TN
  • TX
  • VA
  • WA
  • WI
  • WY

  • Forbes Best-in-State Wealth Advisors, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
  • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
  • Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2023The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

Education

  • BA, University of North Carolina at Chapel Hill

Credentials

  • Corporate Stock Benefit Analyst
299 Park Avenue
New York, NY 10017

Email Me

Alexander Hurst is also part of:
The Hurst Group

Couple in an art gallery

Comprehensive planning for significant wealth

Business Owner in entryway

Advice for business owners & entrepreneurs

House View Monthly

couple on beachfront

UBS Wealth Way

Wealth from your point of view

An approach that works for your entire financial life
Our framework is designed to help you turn your possibilities into a plan. It starts with questions and a conversation to uncover everything that's important to you—beyond your money and wealth. Then, we organize your financial life in a way that gives you confidence you’ll have what you need—when you need it.

A leader in wealth management

Backed by the strength of our parent company, UBS AG

$6 trn

UBS Group invested assets
As of 12/31/2024

Insights

This website uses cookies to make sure you get the best experience on our website. You can find more information under the Privacy Statement. You are free to change your cookies' settings in the privacy settings.

Go to privacy settings