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$6 trn
UBS Group invested assets
As of 12/31/2024
By understanding what’s most important to you, we can organize your financial life to help make sure your short-term needs don't cloud your long-term goals. We provide a structure so you clearly understand where your money is, and why. The plan we create together can help you stay focused at each stage of life, today, tomorrow and for future generations.
Senior Vice President–Wealth Management
Financial Advisor
Alex Hurst is a financial advisor with the Hurst Group at UBS, where he has spent the past 15 years helping clients navigate the complexities of wealth with clarity and confidence. After earning his degree from the University of North Carolina at Chapel Hill, Alex began his career in media and digital advertising, holding roles at CNN, Us Weekly, Rolling Stone, and Men’s Journal. He later joined a personal finance start-up backed by Dow Jones and IAC, where he honed his passion for innovation in financial services.
In 2010, Alex partnered with his father, Gregory Hurst, to build on the legacy of personalized, multigenerational advisory work the Hurst Group has delivered for decades. Today, he works closely with families, entrepreneurs, and business owners to grow and preserve wealth through thoughtful investment strategies and comprehensive financial planning.
Alex’s practice is rooted in relationships and long-term vision, with a special emphasis on the intersection of finance, legacy, and culture. A lifelong supporter of the arts, he continues to foster that connection through UBS’s commitment to cultural institutions, including Art Basel. He resides in Miami but spends time regularly in New York, where he serves on the Steering Committee of the Young Fellows of The Morgan Library & Museum.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures.
Education
Credentials
Alexander Hurst is also part of:
The Hurst Group
Senior Vice President–Wealth Management
Financial Advisor
Alex Hurst is a financial advisor with the Hurst Group at UBS, where he has spent the past 15 years helping clients navigate the complexities of wealth with clarity and confidence. After earning his degree from the University of North Carolina at Chapel Hill, Alex began his career in media and digital advertising, holding roles at CNN, Us Weekly, Rolling Stone, and Men’s Journal. He later joined a personal finance start-up backed by Dow Jones and IAC, where he honed his passion for innovation in financial services.
In 2010, Alex partnered with his father, Gregory Hurst, to build on the legacy of personalized, multigenerational advisory work the Hurst Group has delivered for decades. Today, he works closely with families, entrepreneurs, and business owners to grow and preserve wealth through thoughtful investment strategies and comprehensive financial planning.
Alex’s practice is rooted in relationships and long-term vision, with a special emphasis on the intersection of finance, legacy, and culture. A lifelong supporter of the arts, he continues to foster that connection through UBS’s commitment to cultural institutions, including Art Basel. He resides in Miami but spends time regularly in New York, where he serves on the Steering Committee of the Young Fellows of The Morgan Library & Museum.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures.
Education
Credentials
Alexander Hurst is also part of:
The Hurst Group
Wealth from your point of view
An approach that works for your entire financial life
Our framework is designed to help you turn your possibilities into a plan. It starts with questions and a conversation to uncover everything that's important to you—beyond your money and wealth. Then, we organize your financial life in a way that gives you confidence you’ll have what you need—when you need it.
$6 trn
UBS Group invested assets
As of 12/31/2024