Experience

That inspires confidence

We are here to provide quality strategies customized to your needs–and to be your primary source of financial advice. At Affinity Wealth Partners, we concentrate on developing long-term relationships through commitments to quality client service and proactive communication. You can rely on our personalized advice, first-class solutions, and extensive wealth management experience.

Jonathan Israel, AAMS, CRPS, CPWA

Senior Vice President–Wealth Management

Financial Advisor

Focusing on financial and retirement planning for business owners and their families

As a Certified Private Wealth Advisor® (CPWA) at UBS, Jonathan’s approach is planning-based and retirement-focused. He believes that every new client relationship should start with the creation of a personalized financial plan. Once a family’s goals have been established, a bespoke portfolio is designed for the achievement of those goals. In addition to wealth management for individuals, Jonathan designs and runs corporate retirement plans for small and mid-size businesses. He is skilled at working with business owners and entrepreneurs to create alignment between their professional and personal financial situations.

Entering the financial services industry in 2006 and experiencing two of the most severe stock market declines on record during his career have given Jonathan a valuable perspective. He began in this industry because he was fascinated with the wealth creation potential of the stock market. He seeks to help others understand and benefit from it, while being able to withstand its occasional downturns. Jonathan puts his clients’ best interests first and takes pride in sitting on the same side of the table with them. He spent five years at Edward Jones and joined UBS in 2011.

Making a difference

Jonathan believes it is very important to give back to the community. He is a past president and member of his local Rotary Club, through which he helps a number of worthy community organizations. He and his family also support the local public schools and a number of other charities each year.

Outside the office

Jonathan and his wife, Angeline, met in college. She has been with him as he has built his financial advisory practice over the years, and he could not have done it without her support. They are parents of two children, Emily and Asher, and a dog named Jasper. In his free time, Jonathan loves biking, cooking, piano, and reading.

Registered States:
  • AZ
  • CA
  • CO
  • CT
  • DC
  • DE
  • FL
  • GA
  • HI
  • IA
  • ID
  • IL
  • IN
  • KY
  • MA
  • MD
  • ME
  • MI
  • MN
  • MT
  • NC
  • NH
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VA
  • WA
  • WY

Recognized as an industry leader:

  • Forbes America’s Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually between June and September based on information from a 12 month period ending in March of the award year.
  • Forbes Best-in-State Wealth Advisors, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures

Education

  • UCSD , Degree in Economics

Credentials

  • Accredited Asset Management Specialist
  • Chartered Retirement Plans Specialist℠
  • Certified Private Wealth Advisor®
  • California Insurance License No. 0F49359
1999 Avenue of the Stars
36th Floor
Los Angeles, CA 90067

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Jake Balcom

Client Associate

A recent addition to the team, Jake joined the firm as a Client Service Associate in 2022. Jake is responsible for overseeing all areas of client operations and service and can assist clients with account transfers, funds transfers, account information, online access, and account reports. Jake is committed to providing a high level of service and making every client experience pleasant.

A Southern California local, he grew up in Palos Verdes and received his degree in Psychology and Brain Sciences from the University of California at Santa Barbara. Having played baseball most of his life, Jake values hard work and unity, and believes that these two characteristics are essential to a well performing team. He also believes in the importance of building personal relationships, putting clients first, and delivering an exceptional service experience. Outside of the office, Jake loves to spend his time surfing, going to concerts, and spending time with his family and friends.

Registered States:
  • AZ
  • CA
  • NV
  • TX

Education

  • University of California, Santa Barbara, B.S. in Psychology and Brain Sciences : 2018 - 2022

Credentials

  • Series 7 license
  • Series 66 license
  • California Insurance License No. 4280909
1999 Avenue of the Stars
36th Floor
Los Angeles, CA 90067

Email Me