Building relationships. Globally.

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Having joined UBS Private Wealth Management in 2002, Franco founded The Estrada Group in 2013. He works closely with a select group of highly successful individuals and families, guiding them through a broad range of complex challenges and financial decisions.

Franco co-leads the team’s investment management committee and—along with Jorge Rodriguez—oversees the team’s portfolio management construction process. He is responsible for the overall business and drives the team’s multigenerational strategic plan. Franco is accountable for all client onboarding, much of which comes from the referrals of his loyal and long-term clients.

Past experience

• Franco began his career in the UBS New Financial Advisor development program in Boston, MA. He joined UBS Private Wealth Management in 2002.

Education and credentials

• B.S., entrepreneurship and finance, Babson College
• Chartered Financial Analyst® (CFA®) designation
• Certified Investment Management Analyst® (CIMA®), The Wharton School, University of Pennsylvania
• Member, CFA Institute, the Boston Security Analysts Society and the
  Investments and Wealth Institute

Personal life

• Franco was born and raised in Caracas, Venezuela.
• He lives in San Juan, PR with his wife, Cristina, and daughters, Andrea and Valentina.
• Franco devotes his free time to mostly serving as an advisor and board member for local nonprofits including PR Dermatology Foundation, Casa Nueva Vida and the Hispanic American Chamber of Commerce.
• He is an art enthusiast and trains regularly in a wide array of sports including tennis, golf and running with his daughter Andrea.
• Franco is also an amateur chess competitor and involved with the Puerto Rico Chess Federation.

• Financial Planning Top 40 Financial Advisors Under 40, 2020, 2021The Financial Planning rating is awarded annually in Q1 based on information from a 12 month period ending in September of the prior year.
• Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2017, 2018, 2019, 2020The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
• Forbes Best-in-State Wealth Advisors, 2019, 2020, 2021, 2022, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
• Forbes Best-in-State Wealth Management Teams, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
• Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2018, 2019The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
• On Wall Street – Top 40 Advisors Under 40, 2017, 2020The Financial Planning rating is awarded annually in Q1 based on information from a 12 month period ending in September of the prior year.
• UBS Wealth Management President’s Council, 2024UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

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Munish Dhall is a Financial Advisor at UBS International in New York, focusing on global families requiring cross-regional coverage, often working in collaboration with colleagues in APAC and EMEA

Munish joined UBS Investment Banking in 1997. He was a member of the UBS Asset Management team that launched open fund architecture at UBS in 2000. His other past roles at UBS include Head of WM Business strategy, Zurich.

Since 2009, Munish has focused on the Family Office segment in senior roles across WM Zurich, Singapore and New York. He was responsible for setting up the Global Family Office (GFO) unit, launched in 2011. Subsequently, he led the growth of this business in South-East Asia as the head of the GFO team in Singapore from 2016-2018. He relocated to New York in 2018, where he was head of GFO US team till end 2022.

In between two stints at UBS, Munish worked as a strategy consultant at Bain & Co, London, from 2001-2005, where his work included strategic due diligence of European buy-out targets for leading global PE firms

Munish holds an MBA from the Indian Institute of Management and a Bachelor in Engineering from the Indian Institute of Technology.

• Forbes Best-in-State Wealth Management Teams, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

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As part of UBS since 2009, Jorge joined The Estrada Group in 2015. He co-manages, together with Franco, the team’s investment management strategy and portfolio construction process.

Jorge oversees new and existing product due diligence and is in constant communication with fund managers as the team’s portfolio manager. He conducts regular reviews of client’s holdings, both traditional and alternatives. Jorge also leads ongoing dealings with key client relationship stakeholders such as family offices, estate planning attorneys and accountants.

Past experience

• Prior to joining The Estrada Group, Jorge served as Co-Head of the Consulting Division at UBS Financial Services Inc. of Puerto Rico, focused on the ultra high net worth (UHNW) space.
• From 2001 to 2009, Jorge served in the treasury department of Oriental Financial Group, ultimately as assistant treasurer of the bank holding company and member of the assets and liabilities committee, managing a securities portfolio of $4.5 billion.
• Jorge began his career at the Government Development Bank of Puerto Rico, where he worked in the treasury division for four years.

 Education and credentials

• B.S., business administration and finance, cum laude, Sagrado Corazon University
• Series 7 and 66 securities licenses

Personal life

• Jorge lives in San Juan, PR with his wife, Margari, and their two children, Jorge and Juliana.
• He played golf competitively in college and has a one handicap.

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As part of UBS since 2009, Sofia joined The Estrada Group, where she oversees all client services and operational responsibilities, in 2013. She manages the client onboarding process, which includes multicurrency account setup, securities-backed credit line account opening, mortgage applications and many other essential activities.

Sofia administers all existing client account updates and leads all back-end team operation processes, including incoming and outgoing cash and security transfers. Counted on by clients and team members alike, Sofia leads the daily staff meetings, runs all team coaching efforts and delegates operational activities.

Past experience

• Prior to UBS, Sofia worked at Citibank’s International Wealth Management Division in San Juan, PR for four years.

Education and credentials

• M.B.A., finance, Inter American University of Puerto Rico
• B.S., foreign languages, University of Puerto Rico
• Series 7, 9 and 66 securities licenses

Personal life

• Sofia was part of the track and field team during her college years.
• She lives in San Juan, PR with her son, Andres.
• Sofia and her son both practice martial arts competitively.

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As part of UBS since 2009, Artur joined The Estrada Group in 2016. As the Private Wealth Management analyst for the team, Artur holds investment management responsibilities that are both strategic and tactical.

On the strategy side, Artur works together with Franco and Jorge in portfolio construction and rebalancing, liability management, and co-managing and developing new discretionary mandates. He leads the team’s monthly investment management committee meeting as a member of the team’s investment committee. On the tactical side, Artur is responsible for the development, execution and regular updates of timely and tailored trade ideas and supports Franco with holistic client reviews.

Past experience

• Prior to joining The Estrada Group, Artur was part of the two-year rotational Graduate Training Program (GTP) offered by UBS in New York. The program allowed Artur to rotate through six different groups within the Wealth Management Americas division.

Education and credentials

• B.S., finance and marketing, Georgetown University in Washington, DC
• Chartered Financial Analyst® (CFA®) designation
• Series 7 and 66 securities licenses

Personal life

• Artur was born in Buenos Aires, Argentina and raised in San Juan, PR.

• Forbes Best-in-State Wealth Management Teams, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

As part of UBS since 2007, Norjinette joined the The Estrada Group in 2015. She works hand-in-hand with Sofia Febres in providing tailored solutions to all client requests. Norjinette’s responsibilities include account opening and maintenance, daily client requests, lending, card services, issuing checks, ACHs and wire transfers.

Past experience

• Norjinette has been in the financial services industry since the year 2000.
• Prior to joining UBS, Norjinette worked at Smith Barney for seven years.

Personal life

• Norjinette lives in San Juan, PR with her husband, Victor and their two children, Yadiel and Diego

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Dagmarie has been a part of UBS and The Estrada Group since 2022. She works hand-in-hand with Sofia Febres and Norjinette Acevedo in providing tailored solutions to all client requests. Dagmarie’s responsibilities include account opening and maintenance, daily client requests, card services, issuing checks, ACHs, wire transfers and many other essential activities.

Past experience

• Dagmarie has been in the financial services industry since the year 2001.
• Prior to UBS, Dagmarie worked at Citibank’s International Financial Services in San Juan, PR for eight years. During that time, she held different positions such: Licensed Client Associate and AVP Operational Senior Risk Analyst.
• From 2001 to 2014, Dagmarie worked at Santander Securities in San Juan, PR as Registered Sales Assistant.

Education and credentials

• B.A., Human Resources, Inter American University of Puerto Rico.
• Series 7 securities license

Personal life

• Dagmarie was part of the Puerto Rico National Swimming team for seven years.
• She lives in San Juan, PR with her husband, Daniel and their two children, Sebastián and Daniela.

Scarlett Xing is a Senior Wealth Strategist at UBS International in New York, focusing on global families requiring cross-regional coverage, often working in collaboration with colleagues in APAC and EMEA.

Scarlett joined UBS Hong Kong office in 2020 through the Graduate Talent Program (GTP), after she graduated from Columbia University. After the training period, she became a Client Advisor at the Global Family and Institutional Wealth (GFIW) team, focusing on ultra high net worth clients and family offices clients. In June 2023, Scarlett relocated to UBS International in New York, where she teamed up with Munish Dhall to offer wealth management solutions to clients in different regions.

Education and credentials

- M.A., International Finance and Economic Policy, Columbia University in the City of New York

- B.A., Economics, Beijing Foreign Studies University

- Chartered Financial Analyst® (CFA®) designation

- Series 7 and 66 securities licenses