A plan for today, tomorrow and generations to come

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We make a real impact in the lives of our clients by guiding them through major life events and helping them preserve and pass on their wealth. Our customized approach focuses on thoughtful financial planning and wealth management that looks beyond your investments and encompasses all aspects of your financial life.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Matt Frederick - NEW

    Matthew Frederick, AWMA®, CRPC®

    Financial Advisor

    Senior Portfolio Manager

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    • AK
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • IA
    • ID
    • IL
    • IN
    • KS
    • MD
    • ME
    • MI
    • MN
    • MO
    • NC
    • NE
    • NJ
    • NM
    • NV
    • NY
    • OR
    • PA
    • SC
    • SD
    • TN
    • TX
    • UT
    • VA
    • WA
    • WI
    • WY

    Matt had a passion for the world of finance growing up which led him to acquire his two degrees in Economics and Finance. After spending 9 years at Hartford right out of college in their investment products marketing division he decided to strive for a career in wealth management so he would have the opportunity to make a more direct impact on his client’s lives.

    Today, Matt has been in the financial services industry for over 20 years, advising clients through an increasingly changing economic environment. He holds his Accredited Wealth Planning Associates SM (AWPA) and Chartered Retirement Planning Counselor SM (CRPC) through the College for Financial Planning and is a Senior Portfolio manager through UBS. Matt has significant expertise and extensive experience with high-net-worth clients, analyzing their situation and working with them to develop a custom plan that fits their needs and aspirations. He does not have a base plan for recommendations and believes each client and family is incredibly unique. Designing and implementing your plan is just the beginning. We review with our clients regularly to make sure that as life events change, your plan also evolves over time.

    Matt’s strong values for helping people, especially families, pushed him to limit his client size to be able to provide exceptional service for all.  Matt has worked with clients to prepare their plan to work through many market cycles. During good times and bad, Matt and his team will be there to provide guidance and advise. His values have also made him, his wife clover, and his two children incredibly active in many philanthropic and community organizations. Matt’s currently a board member for the Lincoln YMCA on their finance committee and had served previously for 16 years on the Y’s Youth Sports Committee.

    • Forbes Best-in-State Wealth Advisors, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

      • Senior Portfolio Manager
      • Accredited Wealth Management Advisor℠
      • Chartered Retirement Planning Counselor
      Retirement planning
      Estate planning strategies
      Legacy planning
      Multi-generational families
      Philanthropy
      Impact investing
      Long-term care planning
      Business owners
      8415 Maddox Drive
      Suite 101
      Lincoln, NE 68520
    • Justin Reineke - NEW

      Justin Reineke, AWMA®

      First Vice President–Wealth Management

      Financial Advisor

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      • AK
      • AZ
      • CA
      • CO
      • CT
      • FL
      • GA
      • IA
      • ID
      • IL
      • IN
      • KS
      • MD
      • ME
      • MI
      • MN
      • MO
      • NE
      • NJ
      • NM
      • NY
      • OK
      • OR
      • PA
      • SC
      • SD
      • TN
      • TX
      • VA
      • WA
      • WI
      • WY

      For over 15 years, Justin has been providing comprehensive wealth management and multigenerational advice to individuals, families, business owners and retirees.  He began his investment career in 2007 at Wells Fargo Advisors and joined the Frederick Group at UBS in 2018.  He has been in Financial Services for over 20 years dating back to 1999 when he began in lending with Wells Fargo which has afforded him the experience of guiding clients through all types of market cycles.  Justin works with his clients to assist them with their financial and retirement planning, portfolio construction, asset allocation and risk management by utilizing the depth and breadth of UBS thought leadership and global expertise.

      His goal of understanding each client's unique set of goals and values has guided him to live by the following mantra.  "Success has nothing to do with what you gain in life or accomplish for yourself.  It's what you do for others.   -Danny Thomas

       

      Experience

      • Wells Fargo Advisors- Financial Advisor
      • Wells Fargo Home Mortgage- Mortgage Consultant

       

      Achievements

      • Accredited Wealth Management Advisor
      • Vice President - Wealth Management

       

       Volunteer Activities

      Justin serves the community through previous Board positions and committee involvement

      • Lincoln Children's Museum
      • Lincoln East Booster Club
      • United Way
      • Various committees with St Michaels 

       

      Life

      • Outside of work Justin enjoys spending time with his wife, Kelly, and their two boys, Brendan and Dylan.
      • He enjoys travelling, playing golf, attending Husker athletic events or taking in a concert with friends.
      • Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

        • Accredited Wealth Management Advisor℠
        Retirement planning
        Estate planning strategies
        Multi-generational families
        Women investors
        Professionals
        Lending services
        Exit planning
        Securities-backed lending
        8415 Maddox Drive
        Suite 101
        Lincoln, NE 68520
      • CWF - New

        Christopher Freeman

        Investment Associate

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        • AK
        • CA
        • CO
        • FL
        • GA
        • IA
        • ID
        • MI
        • MO
        • NE
        • NY
        • SD
        • TN
        • TX
        • WA
        • WY

        Chris graduated from the University of Nebraska-Lincoln and has had the opportunity to work for several investment firms throughout the Midwest.  Chris has worked with the team for over 10 years and has been in the financial services industry for more than 17 years.  Chris’s responsibilities on the team include managing the investment portfolios, conducting manager and investment due diligence and he also handles the trading operations for the team. Chris has access to intellectual capital from top investment firms and applies that research along with his own expertise of a holistic and tax sensitive approach to manage investments for the clients and provide them with unique solutions that fit their specific goals and objectives.

        Chris is married to his wife Heather and has two children (Ava-17 and Keegan-6) and is active within the local community.  Chris is an avid tennis player and golfer and also enjoys anything to do with Husker athletics.

              Investing
              Custom portfolios
              Asset allocation
              Alternative investments
              Structured products
              Cash management
              Equity plans
              Sustainable investing
              8415 Maddox Drive
              Suite 101
              Lincoln, NE 68520
            • Miles Morrissey - NEW

              Miles Morrissey, AWMA®, CRPC®

              Senior Wealth Strategy Associate

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              • CO
              • FL
              • GA
              • IA
              • IN
              • KS
              • ME
              • MI
              • MO
              • NE
              • NJ
              • NY
              • SD
              • TN
              • TX
              • UT
              • WY

              Miles joined the team as an intern in 2020. He graduated in May, 2021 from the University of Nebraska-Lincoln with a degree in Finance and concentration in investments. Having already completed his Series 7 and Series 66 examinations, Miles joined the team full-time as a Client Service Associate.

              Since joining full-time Miles has acquired his Nebraska Life and Health Insurance license, and holds the Accredited Wealth Management Advisor (AWMA™) and Chartered Retirement Planning Counselor (CRPC™) designations. He plans to continue to provide a positive experience for clients with all of their administrative and wealth management needs.

              Miles enjoys going on bike rides and spending time with friends and family. 

                • University of Nebraska - Lincoln, Bachelors - Investment Finance: 2017 - 2021
                • Accredited Wealth Management Advisor℠
                • Chartered Retirement Planning Counselor
                Banking
                Financial planning
                Retirement planning
                Investing
                Education planning
                8415 Maddox Drive
                Suite 101
                Lincoln, NE 68520
              • Katie Willoughby - NEW

                Katie Willoughby

                Client Associate

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                • NE

                Katie recently graduated a year early with highest distinction from the University of Nebraska-Lincoln where she majored in Finance (with a focus on investments) and minored in Economics. Katie was president of both UNICEF and Economics club on campus and was a member of Wall Street Scholars of Nebraska Club, Big Red Investment Club, and Kappa Alpha Theta. Throughout her college experience she had experience working for an investment bank as well as interning with our team for over a year. 

                Katie feel’s giving back to the community is important and regularly volunteers for CASA.  She has also been on a mission trip where she helped build houses for those who lost theirs in Hurricane Harvey and plans to go on more mission trips as a leader.

                In her free time, Katie enjoys playing sand volleyball, tennis, and learning to golf. Over the summers, she likes to spend her weekends sailing with her dad, who she won 1st place in the State Games of America with. Katie is also from Montreal Quebec in Canada and looks forward to visiting family there once a year.

                  • University of Nebraska - Lincoln, Bachelor - Investment Finance and Economics: 2019 - 2022
                    Banking
                    Cash management
                    8415 Maddox Drive
                    Suite 101
                    Lincoln, NE 68520

                  A team ready for all stages of life

                  When it comes to your future, you want a team that's ready to help you through everything.

                  A focus on personalized access and service

                  Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

                  Multigenerational families

                  Multigenerational families

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                  Investment Management

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                  UBS Wealth Way

                  Wealth from your point of view

                  An approach that works for your entire financial life
                  Our framework is designed to help you turn your possibilities into a plan. It starts with questions and a conversation to uncover everything that's important to you—beyond your money and wealth. Then, we organize your financial life in a way that gives you confidence you’ll have what you need—when you need it.

                  Insights

                  Backed by the strength of UBS

                  A global leader in wealth management

                  $5+ trillion

                  In invested assets globally 
                  As of 11/07/2023

                  #1

                  for High Net-Worth clients

                  Euromoney Private Banking and Wealth Management Survey (peer review), 2015-2022

                  #1

                  ESG/Impact Investing

                  Euromoney Private Banking and Wealth Management Survey, 2015-2022