Family. Wealth. For generations

The Cole Group

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

Road

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Howard Cole

    Howard Cole

    Senior Vice President–Wealth Management

    Financial Advisor

    • image
    • image
    • AZ
    • CA
    • CO
    • CT
    • FL
    • IL
    • IN
    • LA
    • MA
    • MD
    • ME
    • NC
    • NJ
    • NM
    • NY
    • PA
    • TN
    • TX
    • UT
    • VA
    • VT
    • WA

    After a 45 year career defined by multiple leadership roles in the financial services industry, two things can be said about Howard- he loves this business, and more importantly he cares deeply for his clients. He joined UBS in 2009 after a 35 year tenure that began at Reynold Securities, a firm that eventually became Morgan Stanley.

    Howard built his practice by establishing  meaningful relationships with families built on trust and reliability, providing them with total portfolio management with an emphasis on retirement income planning. With his focus on wealth preservation and protection he has successfully guided his clients through multiple market cycles and downturns in his long career. With the addition of his daughter and, more recently, grandson to the team, the business evolved to where in many cases he works with two and sometimes three generations of the same family.

    Howard earned his bachelor's degree from Hofstra University and his MBA from NYU. He also spent two years in the US military. He lives with his wife of over 50 years on Long Island and enjoys golfing and spending time with his grandchildren and great-grandchild.

    Howard is FINRA registered and hold the Series 7 and 63 securities licenses, as well as licenses for Life, Accident and Health insurance, Long-term Care insurance and variable annuities.

     

      • Hofstra University, Bachelor's Degree
      • NYU, MBA
        299 Park Avenue
        New York, NY 10171
      • Rena Cole

        Rena Cole

        Senior Vice President–Wealth Management

        Financial Advisor

        • image
        • image
        • image
        • AZ
        • CA
        • CO
        • CT
        • DE
        • FL
        • ID
        • IL
        • IN
        • LA
        • MA
        • MD
        • ME
        • NC
        • NJ
        • NM
        • NY
        • PA
        • TN
        • TX
        • UT
        • VA
        • VT
        • WA

        As one of the select financial advisors of UBS who have earned the designation of Wealth Advisor, Rena is eminently qualified to provide highly personalized wealth management services to her clients. Rena joined UBS in 2009 after a 16-year career at Morgan Stanley.

        While the broad focus within her practice is providing multigenerational wealth advice to business owners and affluent families, Rena also advocates for and advises women about the importance of their financial independence. Through an in-depth discovery process and understanding of her client's needs she is able to provide solutions and strategies that exceed expectations. Rena strives to build a personal connection through which she can learn what is truly important to each of her clients.

        Rena earned her bachelor's degree in Political Science and Philosophy from Yeshiva University and lives in Manhattan with her husband and son. She enjoys traveling, good food and spending weekends at their home in Connecticut.

        Rena is FINRA registered and holds the Series 7 and 63 securities licenses as well as licenses for Life, Accident and Health insurance, Long-term Care insurance and variable annuities. She also has a certification as a Chartered Retirement Plans Specialist.

          • Yeshiva University, Bachelor's in Political Science and Philosophy
          • Wealth Advisor
          • Chartered Retirement Plans Specialist℠
          299 Park Avenue
          New York, NY 10171
        • Steven Perkal

          Steven Perkal

          Financial Advisor

          • image
          • image
          • image
          • image
          • AZ
          • CA
          • CO
          • CT
          • FL
          • IL
          • IN
          • LA
          • MA
          • MD
          • ME
          • NC
          • NJ
          • NM
          • NY
          • PA
          • TN
          • TX
          • UT
          • VA
          • VT
          • WA

          After Steven joined The Cole Group, they became a 3-generation family team of financial advisors- a rarity in the industry. He came to UBS in 2018 after a 5 year career in advertising in which he planned and negotiated multi-million dollar media budgets for several Fortune 500 companies. He joined UBS as part of the Wealth Manager Development Program.

          Having been exposed to wealth management at a young age, Steven brings unique, fresh perspectives to his clients and specifically to millennial investors. As the next generation of the family team, he is building close relationships with the next-generation of our clients and is passionate about educating them on the importance of financial literacy and the value of long-term planning and investing in order to achieve financial success. Bringing his previous planning experience to the team he takes a bird's eye approach to portfolio review, getting an understanding of the big picture before implementing a customized strategy.

          Steven earned his bachelor's degree in Business-Marketing from Yeshiva University, Sy Syms School of Business and lives in Riverdale with his wife and son. He enjoys golf, BBQ and good movies.

          Steven is FINRA registered and holds the Series 7 and 66 securities licenses as well as licenses for Life, Accident and Health insurance, Long-term Care insurance and variable annuities.

            • Yeshiva University, Sy Syms School of Business, Bachelor's in Business
              299 Park Avenue
              New York, NY 10171
            • image

              Karina Rodriguez

              Client Associate

              • image
              • image
              • CA
              • CT
              • FL
              • ID
              • IL
              • LA
              • MA
              • MD
              • ME
              • NJ
              • NY
              • PA
              • TX
              • VA
              • VT
              • WA

              Karina has recently joined UBS after a 15 year tenure with JPMorgan. During her career in the financial industries she evolved from  being a Relationship Banker in the retail area of the bank to a Client Service Associate in the Private Bank supporting a book of business of clients in Latin America. Throughout her career she has worked as a liaison between clients and support teams to be able to deliver the most pleasant experience and meet clients' expectations.

              Karina  is FINRA registered and holds the Series 7 and 63. She earned her Bachelor's degree from Baruch College, Zicklin School of Business and lives on Long Island. 

                • Baruch College, Zicklin School of Business, Bachelor's
                  299 Park Avenue
                  New York, NY 10171

                Your life, wealth and future. UBS Wealth Way

                Legacy—Wealth for others

                For needs that go beyond your own—to help you improve the lives of others

                What will your legacy be?
                It’s never too early to plan ahead. A Legacy strategy can help you gain more control over your financial future and what you leave behind, so you can move forward with confidence.

                Learn more at ubs.com/wealthway.

                Backed by the strength of UBS

                A global leader in wealth management

                Global leader

                UBS is a world-leading wealth manager

                More than 150 years

                offering financial advice

                World's best bank

                for wealth management

                Euromoney Award for Excellence, 2020-2022

                Insights