Family. Wealth. For Generations.

The Cole Group

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

Retired couple

Pursuing your goals together

Empowering generations of success, our financial advisor team is dedicated to cultivating enduring relationships with successful individuals and families. With a legacy spanning three generations, we prioritize earning and preserving the trust of our clients. Our mission is to safeguard their wealth and aspirations while providing unparalleled customer service, ensuring their financial well-being for generations to come.

  • Howard Cole

    Howard Cole

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AZ
    • CA
    • CO
    • CT
    • FL
    • IL
    • IN
    • KY
    • LA
    • MA
    • MD
    • ME
    • NC
    • NJ
    • NM
    • NY
    • PA
    • TN
    • TX
    • VA
    • WA

    After a 50 year career defined by multiple leadership roles in the financial services industry, two things can be said about Howard- he loves this business, and more importantly he cares deeply for his clients. He joined UBS in 2009 after a 35 year tenure that began at Reynold Securities, a firm that eventually became Morgan Stanley.

    Howard built his practice by establishing meaningful relationships with families based on trust and reliability, providing them with total portfolio management with an emphasis on retirement income planning. With his focus on wealth preservation and protection he has successfully guided his clients through multiple market cycles and downturns in his long career. With the addition of his daughter and grandson to the team, the business evolved to where in many cases they work with two and sometimes three generations of the same family.

    Howard earned his bachelor's degree from Hofstra University and his MBA from NYU. He also spent two years in the US military. He lives with his wife of over 50 years on Long Island and enjoys golfing and spending time with his grandchildren and great-grandchildren.

    Howard is FINRA registered and hold the Series 7 and 63 securities licenses, as well as licenses for Life, Accident and Health insurance, Long-term Care insurance and variable annuities.

      • Hofstra University, Bachelor's Degree
      • NYU, MBA
        299 Park Avenue
        New York, NY 10017
        howard.cole@ubs.com
        Howard Cole
        299 Park Avenue,New York,NY,10017
      • Rena Cole

        Rena Cole

        Senior Vice President–Wealth Management

        Financial Advisor

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        • AZ
        • CA
        • CO
        • CT
        • DE
        • FL
        • ID
        • IL
        • IN
        • KY
        • LA
        • MA
        • MD
        • ME
        • NC
        • NJ
        • NM
        • NY
        • PA
        • TN
        • TX
        • VA
        • VT
        • WA

        As one of the select financial advisors of UBS who have earned the designation of Wealth Advisor, Rena is eminently qualified to provide highly personalized wealth management services to her clients. Rena joined UBS in 2009 after a 16-year career at Morgan Stanley.

        While the broad focus within her practice is providing multigenerational wealth advice to business owners and affluent families, Rena also advocates for and advises women about the importance of their financial independence. Through an in-depth discovery process and understanding of her client's needs she is able to provide solutions and strategies that exceed expectations. Rena strives to build a personal connection through which she can learn what is truly important to each of her clients and provide personalized advice.

        Rena earned her bachelor's degree in Political Science and Philosophy from Yeshiva University and lives in Manhattan with her husband and younger son. She enjoys traveling, good food and spending weekends at their home in Connecticut.

        Rena is FINRA registered and holds the Series 7 and 63 securities licenses as well as licenses for Life, Accident and Health insurance, Long-term Care insurance and variable annuities. She also has a certification as a Chartered Retirement Plans Specialist.

          • Yeshiva University, Bachelor's in Political Science and Philosophy
          • Wealth Advisor
          • Chartered Retirement Plans Specialist℠
          299 Park Avenue
          New York, NY 10017
          rena.cole@ubs.com
          Rena Cole
          299 Park Avenue,New York,NY,10017
        • Steven Perkal

          Steven Perkal

          Senior Vice President–Wealth Management

          CERTIFIED FINANCIAL PLANNER™

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          • AZ
          • CA
          • CO
          • CT
          • FL
          • IL
          • IN
          • KY
          • LA
          • MA
          • MD
          • ME
          • NC
          • NJ
          • NM
          • NV
          • NY
          • PA
          • TN
          • TX
          • VA
          • WA

          When Steven joined The Cole Group, they became a 3-generation family team of financial advisors- a rarity in the industry. He came to UBS in 2018 after a 5 year career in advertising in which he planned and negotiated multi-million dollar media budgets for several Fortune 500 companies. He joined UBS as part of the Wealth Manager Development Program.

          Having been exposed to wealth management at a young age, Steven brings unique, fresh perspectives to his clients and specifically to millennial investors. As the next generation of the family team, he is building close relationships with the next-generation of our clients and is passionate about educating them on the importance of financial literacy and the value of long-term planning and investing in order to achieve financial success. Bringing his previous planning experience to the team he takes a bird's eye approach to portfolio review, getting an understanding of the big picture before implementing a customized strategy. As a CFP, Steven focuses on preparation of medium and long – term financial plans for the group’s high net worth clients.

          Steven graduated Magna Cum Laude from Yeshiva University, Sy Syms School of Business with a degree in Business - Marketing and lives in New Rochelle with his wife and two children. He enjoys golf, BBQ and good movies.

          Steven is FINRA registered and holds the Series 7 and 66 securities licenses as well as licenses for Life, Accident and Health insurance, Long-term Care insurance and variable annuities. He earned the CERTIFIED FINANCIAL PLANNER designation in 2023.

            • Yeshiva University, Sy Syms School of Business, Bachelor's in Business
            • CERTIFIED FINANCIAL PLANNER™
            299 Park Avenue
            New York, NY 10017
            steven.perkal@ubs.com
            Steven Perkal
            299 Park Avenue,New York,NY,10017
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            Karina Rodriguez

            Client Associate

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            • CA
            • CT
            • FL
            • ID
            • IL
            • LA
            • MA
            • MD
            • ME
            • NJ
            • NY
            • PA
            • TX
            • VA
            • VT
            • WA

            Karina joined UBS in 2020 after a 15 year tenure with JPMorgan. During her career in the financial industries she evolved from being a Relationship Banker in the retail area of the bank to a Client Service Associate in the Private Bank supporting a book of business of clients in Latin America. Throughout her career she has worked as a liaison between clients and support teams to be able to deliver the most pleasant experience and meet clients' expectations.

            Karina overseas daily operations, ensures overall client satisfaction and is dedicated to providing our clients with excellent customer service. Her attention to detail and knowledge of UBS operations have earned her the role of training new hires for the Associate role in our branch.

            Karina is FINRA registered and holds the Series 7 and 63. She earned her Bachelor's degree from Baruch College, Zicklin School of Business and lives on Long Island.

              • Baruch College, Zicklin School of Business, Bachelor's
                299 Park Avenue
                New York, NY 10017
                k.rodriguez@ubs.com
                Karina Rodriguez
                299 Park Avenue,New York,NY,10017

              Defining your priorities. Pursuing what matters.

              Our experience and structured planning process drives a comprehensive financial plan and customized investment strategies. Depending on where you are in your life and the priorities that matter most, our planning conversations may focus on liquidity management, your cash flow needs, asset replacement solutions such as insurance, estate planning strategies, or tax and legal structures such as trusts and philanthropic vehicles.

              Goals-based planning

              Your life, wealth and future. UBS Wealth Way

              Investment management

              Advice. Beyond investing.

              Who we work with

              Helping women take charge

              Multicultural

              Invest to advance

              Let’s build the future of multicultural wealth. Together.

              Whether it’s for your family, your community or your cause—your money and investments today will shape tomorrow. Start crafting a plan that serves your purpose and the people who matter most. We know your legacy matters to you. It matters to us too.

              A leader in wealth management

              Backed by the strength of our parent company, UBS AG

              Global leader

              UBS is a leading and truly global wealth manager

              More than 160 years

              offering financial advice

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