Family. Wealth. For Generations.

The Cole Group

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

Retired couple

Pursuing your goals together

Empowering generations of success, our financial advisor team is dedicated to cultivating enduring relationships with successful individuals and families. With a legacy spanning three generations, we prioritize earning and preserving the trust of our clients. Our mission is to safeguard their wealth and aspirations while providing unparalleled customer service, ensuring their financial well-being for generations to come.

  • Rena Cole

    Rena Cole

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • ID
    • IL
    • IN
    • KY
    • LA
    • MA
    • MD
    • ME
    • NC
    • NJ
    • NM
    • NY
    • PA
    • RI
    • TN
    • TX
    • VA
    • VT
    • WA

    As one of the select financial advisors of UBS who have earned the designation of Wealth Advisor, Rena is eminently qualified to provide highly personalized wealth management services to her clients. Rena joined UBS in 2009 after a 16-year career at Morgan Stanley.

    While the broad focus within her practice is providing multigenerational wealth advice to business owners and affluent families, Rena also advocates for and advises women about the importance of their financial independence. Through an in-depth discovery process and understanding of her client's needs she is able to provide solutions and strategies that exceed expectations. Rena strives to build a personal connection through which she can learn what is truly important to each of her clients and provide personalized advice.

    Rena earned her bachelor's degree in Political Science and Philosophy from Yeshiva University and lives in Manhattan with her husband and younger son. She enjoys traveling, good food and spending weekends at their home in Connecticut.

    Rena is FINRA registered and holds the Series 7 and 63 securities licenses as well as licenses for Life, Accident and Health insurance, Long-term Care insurance and variable annuities. She also has a certification as a Chartered Retirement Plans Specialist.

    • Forbes Best-in-State Wealth Management Teams, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • UBS Wealth Management Director’s Council, 2024UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.
    • UBS Wealth Management President’s Council, 2025UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

    • Yeshiva University, Bachelor's in Political Science and Philosophy
    • Wealth Advisor
    • Chartered Retirement Plans Specialist℠
    299 Park Avenue
    New York, NY 10017
    rena.cole@ubs.com
    Rena Cole
    299 Park Avenue,New York,NY,10017
  • Steven Perkal

    Steven Perkal

    Senior Vice President–Wealth Management

    CERTIFIED FINANCIAL PLANNER®

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    • AZ
    • CA
    • CO
    • CT
    • DC
    • FL
    • GA
    • IL
    • IN
    • KY
    • LA
    • MA
    • MD
    • ME
    • NC
    • NJ
    • NM
    • NV
    • NY
    • PA
    • RI
    • TN
    • TX
    • VA
    • WA

    When Steven joined The Cole Group, they became a 3-generation family team of financial advisors- a rarity in the industry. He came to UBS in 2018 after a 5 year career in advertising in which he planned and negotiated multi-million dollar media budgets for several Fortune 500 companies. He joined UBS as part of the Wealth Manager Development Program.

    Having been exposed to wealth management at a young age, Steven brings unique, fresh perspectives to his clients and specifically to millennial investors. As the next generation of the family team, he is building close relationships with the next-generation of our clients and is passionate about educating them on the importance of financial literacy and the value of long-term planning and investing in order to achieve financial success. Bringing his previous planning experience to the team he takes a bird's eye approach to portfolio review, getting an understanding of the big picture before implementing a customized strategy. As a CFP, Steven focuses on preparation of medium and long – term financial plans for the group’s high net worth clients.

    Steven graduated Magna Cum Laude from Yeshiva University, Sy Syms School of Business with a degree in Business - Marketing and lives in New Rochelle with his wife and two children. He enjoys golf, BBQ and good movies.

    Steven is FINRA registered and holds the Series 7 and 66 securities licenses as well as licenses for Life, Accident and Health insurance, Long-term Care insurance and variable annuities. He earned the CERTIFIED FINANCIAL PLANNER designation in 2023.

    • Forbes Best-in-State Wealth Management Teams, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2025The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.

    • Yeshiva University, Sy Syms School of Business, Bachelor's in Business
    • CERTIFIED FINANCIAL PLANNER®
    299 Park Avenue
    New York, NY 10017
    steven.perkal@ubs.com
    Steven Perkal
    299 Park Avenue,New York,NY,10017
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    Karina Rodriguez

    Registered Client Associate

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    • CA
    • CT
    • FL
    • ID
    • IL
    • LA
    • MA
    • MD
    • ME
    • NJ
    • NY
    • PA
    • TX
    • VA
    • VT
    • WA

    Karina joined UBS in 2020 after a 15 year tenure with JPMorgan. During her career in the financial industries she evolved from being a Relationship Banker in the retail area of the bank to a Client Service Associate in the Private Bank supporting a book of business of clients in Latin America. Throughout her career she has worked as a liaison between clients and support teams to be able to deliver the most pleasant experience and meet clients' expectations.

    Karina overseas daily operations, ensures overall client satisfaction and is dedicated to providing our clients with excellent customer service. Her attention to detail and knowledge of UBS operations have earned her the role of training new hires for the Associate role in our branch.

    Karina is FINRA registered and holds the Series 7 and 63. She earned her Bachelor's degree from Baruch College, Zicklin School of Business and lives on Long Island.

      • Baruch College, Zicklin School of Business, Bachelor's
        299 Park Avenue
        New York, NY 10017
        k.rodriguez@ubs.com
        Karina Rodriguez
        299 Park Avenue,New York,NY,10017

      Defining your priorities. Pursuing what matters.

      Our experience and structured planning process drives a comprehensive financial plan and customized investment strategies. Depending on where you are in your life and the priorities that matter most, our planning conversations may focus on liquidity management, your cash flow needs, asset replacement solutions such as insurance, estate planning strategies, or tax and legal structures such as trusts and philanthropic vehicles.

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      A plan to simplify your financial life

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      Approach your financial future with confidence

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      Wealth transfer across generations

      Helping women take charge

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      Turn possibilities into a plan

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      A leading global wealth manager

      Multicultural

      Invest to advance

      Let’s build the future of multicultural wealth. Together.

      Whether it’s for your family, your community or your cause—your money and investments today will shape tomorrow. Start crafting a plan that serves your purpose and the people who matter most. We know your legacy matters to you. It matters to us too.

      A leader in wealth management

      Backed by the strength of our parent company, UBS AG

      Global leader

      UBS is a leading and truly global wealth manager

      More than 160 years

      offering financial advice

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