Wealth advice for your life's goals

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We believe that good financial planning advice is invaluable—it helps prepare you for whatever life brings. But it is especially important during times of major life change. Our process focuses on you and the priorities, goals, concerns and beliefs that will ultimately impact your financial well-being for years to come. We're here to help you tackle your concerns and embrace the opportunities that can enrich and empower you today and for years to come.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • aida

    Aida Babayan

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AZ
    • CA
    • CO
    • DC
    • FL
    • ID
    • IL
    • IN
    • KY
    • MA
    • MD
    • MN
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OR
    • TX
    • VA
    • VT
    • WA
    • Forbes America’s Top Women Wealth Advisors, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
    • Forbes Best-in-State Wealth Advisors, 2020, 2021, 2022, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • Forbes Top Women Wealth Advisors Best-in-State, 2022, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.

      • Chartered Retirement Planning Counselor
      251 South Lake Avenue
      10th Floor
      Pasadena, CA 91101
      aida.babayan@ubs.com
      Aida Babayan
      251 South Lake Avenue,Pasadena,CA,91101
    • armine

      Armine Babayan

      First Vice President–Wealth Management

      Financial Advisor

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      • AZ
      • CA
      • CO
      • DC
      • FL
      • ID
      • IL
      • IN
      • KY
      • MA
      • MD
      • MN
      • NJ
      • NV
      • NY
      • OH
      • TX
      • VA
      • VT
      • WA
      • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

          251 South Lake Avenue
          10th Floor
          Pasadena, CA 91101
          armine.babayan@ubs.com
          Armine Babayan
          251 South Lake Avenue,Pasadena,CA,91101
        • falon harris ubs

          Falon Grace Harris

          Senior Registered Client Associate

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          • AK
          • AL
          • AR
          • AZ
          • CA
          • CO
          • CT
          • DC
          • DE
          • FL
          • GA
          • ID
          • IL
          • KY
          • LA
          • MA
          • MD
          • ME
          • MI
          • MN
          • MO
          • MS
          • MT
          • NC
          • ND
          • NE
          • NJ
          • NM
          • NV
          • OH
          • OK
          • OR
          • PA
          • PR
          • RI
          • TN
          • TX
          • UT
          • VA
          • VT
          • WA

                251 South Lake Avenue
                10th Floor
                Pasadena, CA 91101
                falon.harris@ubs.com
                Falon Grace Harris
                251 South Lake Avenue,Pasadena,CA,91101
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              Our UBS Optimus Foundation in the US is directly supporting emergency response, relief and reconstruction activities in Texas through our partnerships with World Central Kitchen and Team Rubicon. You can support these organizations and pool funds, together with Optimus, to increase their ability to support communities in Texas. In addition, any client donation to one of our Optimus partners will receive a 10% match from UBS.

              Learn how you can get involved and make an impact through the UBS Optimus Foundation.

              The UBS Optimus Foundation is a global network of separately organized and regulated, tax-exempt, charitable organizations, founded and managed by UBS, that make grants and other financial contributions to implementing partner organizations aligned with their values and objectives.

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