Growing and protecting your family’s wealth

The Willenbrock Group is a collaborative team with more than three decades of devotion to financial planning. We are compassionate professionals who seek to help you address your financial needs and pursue the future you envision.

We understand your most important goals, such as planning for retirement, caring for aging parents, business succession planning, and transferring wealth to future generations. We enjoy taking the time to learn about your unique situation, and putting a plan in place that reflects it.

We work with multiple generations of families to deliver the confidence that a wealth management plan conveys.

Fresh perspectives and insights

Watch the latest videos from the Willenbrock Group.

A financial planning process shaped by your priorities

What do you see when you look to the future? Are you confident that your family’s wealth will continue to grow? Our experienced team can help you ask the right questions and develop a plan to find the answers you seek.

We will work with you to understand your life, your wealth and what you want to accomplish. And we’ll coordinate with your tax and legal advisors to align your plan with your overall situation. Planning is the doorway to what’s possible. We can help you get started by conducting a Financial Goal Analysis. This powerful tool can tell you whether you’re on track toward achieving the life you envision.

Financial Planning Process

Building on a foundation of trust

Family on back porch

Wealth transfer across generations

Retirement couple holding surfboards

Retirement planning

Young adult in library

Planning for education financing

Estate planning strategies

Man working on laptop during virtual call

Planning for a changing tax landscape

UBS Wealth Way

Our framework is designed to help you turn your possibilities into a plan. It starts with questions and a conversation to uncover everything that's important to you—beyond your money and wealth. Then, we organize your financial life in a way that gives you confidence you’ll have what you need—when you need it.


UBS Wealth Way is an approach incorporating Liquidity. Longevity. Legacy. strategies that UBS Financial Services Inc. and our Financial Advisors can use to assist clients in exploring and pursuing their wealth management needs and goals over different time frames. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved. All investments involve the risk of loss, including the risk of loss of the entire investment. Time frames may vary. Strategies are subject to individual client goals, objectives and suitability.

UBS Wealth Way

Liquidity

Liquidity

Provide cash flow for short-term expenses - to help maintain your lifestyle

Longevity

Longevity

For longer-term needs - to help improve your lifestyle

Legacy

Legacy

For needs that go beyond your own - to help improve the lives of others

Provide cash flow for short-term expenses - to help maintain your lifestyle

  • Entertainment and travel
  • Taxes
  • Purchasing a home

For longer-term needs - to help improve your lifestyle

  • Retirement
  • Healthcare and long-term care expenses
  • Purchasing a second home

For needs that go beyond your own - to help improve the lives of others

  • Giving to family
  • Philanthropy
  • Wealth transfer over generations

We look beyond managing your money

Our clients’ complex financial life encompass much more than investing. Learn about how our approach we call Advice. Beyond investing. can help you find answers to your questions about pursuing the goals that matter—for every part of your life, at every stage of your life.

  • Tad headshot 2

    Tad Willenbrock, CIMA

    Managing Director–Wealth Management

    Financial Advisor

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    • AK
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    Tad has been in the financial services industry for over 30 years and is a graduate of the Executive Education Program at the Wharton Business School, is a member of the Investment Management Association (IMCA), and has received the Certified Investment Management Analyst (CIMA®) designation.

    He began his career as a Financial Advisor with Morgan Stanley in 1984. From 1988 until 1994, Tad held the position of Assistant Branch Manager in the downtown office. From 1990 to the present, he has held a position as an arbitration panelist for the New York Stock Exchange.

    He joined the Wealth Management Division of UBS Financial Services in 2009 as a Senior Vice President. Tad is among a small number of UBS Financial Advisors who have earned the designation of “Wealth Advisor,” and has also been recognized with the "Senior Portfolio Manager" title. As a Wealth Advisor and Senior Portfolio Manager, Tad has extensive access to various specialists, scarce resources and select offerings necessary to serve high net worth clients.

    Tad graduated with a B.S., Business Administration from the University of Colorado, Boulder, Colorado.

    • Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • UBS Wealth Management President’s Council, 2025UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

    • University of Colorado, Boulder, Colorado, B.S. Business Administration
      4600 South Ulster Street
      Suite 700
      Denver, CO 80237
      tad.willenbrock@ubs.com
      Tad Willenbrock, CIMA
      4600 South Ulster Street,Denver,CO,80237
    • Betsi Willenbrock

      Elizabeth Willenbrock

      Senior Vice President–Wealth Management

      Wealth Advisor

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      • AK
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      Elizabeth has been in the financial services industry for over 40 years. She began her career as a Financial Advisor with Morgan Stanley in 1984.

      While at Morgan Stanley, she completed the requirements to become a designated Retirement Planning Specialist. She joined the Wealth Management Division of UBS Financial Services in 2009 as a Senior Vice President.

      She is a graduate of the Executive Education Program at the Wharton Business School. She also holds the designation of Wealth Advisor. She earned a B.S. Degree in business administration from Arizona State University.

      Tad and Elizabeth have two sons and enjoy being involved in the Denver community. They are proud to partner with UBS in supporting numerous charities.

      • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

      • Arizona State University, B.S. Business Administration
      • Wealth Advisor
      4600 South Ulster Street
      Suite 700
      Denver, CO 80237
      elizabeth.willenbrock@ubs.com
      Elizabeth Willenbrock
      4600 South Ulster Street,Denver,CO,80237
    • Ansel headshot

      Scott Ansel

      Senior Vice President–Wealth Management

      Financial Advisor

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      • AZ
      • CA
      • CO
      • CT
      • DE
      • FL
      • GA
      • ID
      • IL
      • IN
      • KS
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      • ME
      • MI
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      • NC
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      • NJ
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      • NY
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      Scott is a Wealth Advisor focusing on fixed income securities. He graduated from the University of Colorado at Boulder in 1991 with a bachelor's degree in Finance. Scott began his career in the financial services industry by specializing in municipal bonds and bond portfolios with Piper Jaffray. Upon the acquisition of Piper by UBS in 2006, Scott continued working with municipalities, non-profit organizations, as well as families to assist in private banking activities and investment strategies. Now a Wealth Advisor, Scott has been assisting families for the past 33 years with preparing for and transitioning into retirement, in addition to managing reserve accounts for numerous Home Owner's Associations around Colorado.

      Outside of the office, Scott enjoys spending time with his wife, Kelle, and is the proud father of two children. His hobbies include golfing, running, skiing, reading, and giving back to the community through philanthropic pursuits.

      • Forbes Best-in-State Wealth Management Teams, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

          4600 South Ulster Street
          Suite 700
          Denver, CO 80237
          scott.ansel@ubs.com
          Scott Ansel
          4600 South Ulster Street,Denver,CO,80237
        • Ness headshot

          Adam Ness, CRPC®, AWMA®

          Senior Wealth Strategy Associate

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          • AZ
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          • CO
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          • FL
          • GA
          • IL
          • IN
          • KS
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          • NE
          • NJ
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          • NV
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          • OR
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          • WY

          Adam is a Senior Wealth Strategy Associate on The Willenbrock Group team at UBS, providing thoughtful, comprehensive advice for clients on the development as well as ongoing monitoring of their financial plans and wealth management strategies.  Prior to joining UBS, Adam began his career as an advisor with Edward Jones Investments in Colorado Springs.  He holds his Series 7, Series 66, Colorado Health/Life/VA insurance licenses, as well as the Accredited Wealth Management Advisor™ (AWMA®) designation and the Chartered Retirement Planning Counselor™SM (CRPC®) accreditation.

          Born and raised in Saint Louis, Missouri, Adam earned his degree in Psychology & Management from the University of Miami in Oxford, Ohio, where he also served as President of Sigma Nu fraternity.  Upon graduation, Adam moved to Colorado in early 2016, and has since been joined by his parents, older sister, brother-in-law, and nephews.

          Outside of the office, he enjoys hiking with his wife, Valerie, golfing, snowboarding, mountain biking, fly fishing, SCUBA diving, and playing with his Golden Retriever, Hobbes.

            • Miami University (OH), B.S. Psychology and Management: 2011 - 2015
            • Chartered Retirement Planning Counselor
            • Accredited Wealth Management Advisor
            Financial planning
            Education planning
            Legacy planning
            Long-term care planning
            Retirement planning
            Retirement Plan consulting
            4600 South Ulster Street
            Suite 700
            Denver, CO 80237
            adam.ness@ubs.com
            Adam Ness, CRPC®, AWMA®
            4600 South Ulster Street,Denver,CO,80237
          • Barb headshot 2

            Barbara Adams

            Client Associate

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            • CO

            Barb brings more than 20 years of executive-level administrative and human resources experience to the Willenbrock Group. A Series 7 license holder, she has been an integral part of the team for five years, building trusted relationships with clients and helping ensure their needs are understood and met with attentive, personalized service.

            Before joining UBS, Barb spent much of her career as a human resources director, where she developed a strong foundation in relationship management, organizational support, and thoughtful problem-solving. Her professionalism, attention to detail, and genuine commitment to helping others continue to shape the care she provides to clients and colleagues.

            A third-generation Colorado native, Barb enjoys spending time with her young grandchildren, gardening and canning, playing the piano, and hiking in the mountains. Her deep Colorado roots and appreciation for family and community bring a warm, personal perspective to her work.

                • Series 7 license
                4600 South Ulster Street
                Suite 700
                Denver, CO 80237
                barbara.adams@ubs.com
                Barbara Adams
                4600 South Ulster Street,Denver,CO,80237

              Learn more about the team’s passion for their work in the latest write-up from Forbes, where they spoke to Tad Willenbrock about the team’s dynamic.

              A leader in wealth management

              Backed by the strength of our parent company, UBS AG

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              Our global footprint

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              for High Net-Worth clients

              Euromoney Private Banking and Wealth Management Survey (peer review), 2015-2022

              More than 160 years

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