Financial planning and beyond

Three people in office

We make a real impact in the lives of our clients by guiding them through major life events and helping them preserve and pass on their wealth. Our customized approach focuses on thoughtful financial planning and wealth management that looks beyond your investments and encompasses all aspects of your financial life.

Windmill

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

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    Susan Sams

    Senior Vice President–Wealth Management

    Financial Advisor

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    • CA
    • DE
    • FL
    • GA
    • MA
    • MI
    • NC
    • OH
    • PA
    • SC
    • VA
    • WI
    • WV

          380 Knollwood Street
          Suite 250
          Winston-Salem, NC 27103
          susan.sams@ubs.com
          Susan Sams
          380 Knollwood Street,Winston-Salem,NC,27103
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          James Abernethy

          Senior Vice President–Wealth Management

          Financial Advisor

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          • CA
          • DE
          • FL
          • MI
          • NC
          • PA
          • SC
          • VA
          • WI
          • WV

                380 Knollwood Street
                Suite 250
                Winston-Salem, NC 27103
                jay.abernethy@ubs.com
                James Abernethy
                380 Knollwood Street,Winston-Salem,NC,27103
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                Patricia "Patty" Blair, CFP

                Senior Wealth Strategy Associate

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                • CA
                • CO
                • DC
                • DE
                • FL
                • GA
                • IL
                • KS
                • MA
                • NC
                • OK
                • SC
                • TN
                • VA
                • WV

                      717 GreenValley Road
                      Greensboro, NC 27408
                      patty.blair@ubs.com
                      Patricia "Patty" Blair, CFP
                      717 GreenValley Road,Greensboro,NC,27408
                    Three generations in apple orchard

                    Turn possibilities into a plan

                    House View Monthly

                    Mountain climbers on peak at sunrise

                    A leading global wealth manager

                    LA Skyline

                    The first 100 days

                    Is your portfolio ready?

                    In the first 100 days of a second Trump administration, policy uncertainty continues to dominate. Do you have questions about the impact of tariffs, inflation and geopolitical developments on your investment strategy?

                    We’re here to help you make sense of it all and move forward with confidence. Make sure your portfolio is prepared for ongoing market volatility.

                    A leader in wealth management

                    Backed by the strength of our parent company, UBS AG

                    $5.9+ trn

                    UBS Group invested assets
                    As of 06/30/2024

                    51 countries

                    Our global footprint

                    Global leader

                    UBS is a leading and truly global wealth manager

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