Wealth advice for your life's goals

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By understanding what’s most important to you, we can organize your financial life to help make sure your short-term needs don't cloud your long-term goals. We provide a structure so you clearly understand where your money is, and why. The plan we create together can help you stay focused at each stage of life, today, tomorrow and for future generations.

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • David

    David "Doc" Rose, CRPC

    First Vice President–Investments

    Portfolio Manager

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    • AL
    • CA
    • CT
    • DE
    • FL
    • GA
    • MA
    • MD
    • MI
    • MN
    • NC
    • NJ
    • NY
    • PA
    • RI
    • TX
    • VA
    • WA

    David (Doc) Rose says he came upon his financial services career by accident. But if you believe that for everything there's a reason, you will know that David's choices and the impact he's made on the lives and financial well-being of his clients is hardly an accident. All roads in David's life, from his father's early social work influences to his education in history & economics and to each career touch point along the way, have led him to his current position as a Director and Portfolio Manager at UBS.

    A true American success story David’s passion for learning, combined with relentless hard work, has paid off. He attended Fordham University in the evenings earning his bachelor’s degree, then while raising a family went to graduate school to earn a master's degree in management & leadership at East Stroudsburg University. Although his entire career has been spent at Wall Street firms, David worked for many years on various trading desks before working in the branch. This experience provided him with insights into portfolio construction and market understanding that have benefited his clients over the years. With David's help and understanding, his clients gained the confidence to stay the course and ride out difficult markets while building a strong and loyal bond with him.

    Though David's knowledge is reflected in his work, it is his love of people and helping them succeed that really defines his practice. Along with his Client Service Associate Diana, David strives to create a family-type experience that keeps clients actively engaged and often inspires them to refer friends & colleagues.

    David and his wife of nearly 30 years, Denise, live in Roxbury, NJ with their puppy Rosie and have three grown children: David, Julianne & Andrew. They love their family life, being outdoors and spending time at the beach.

      • Fordham University
      • East Stroudsburg University, M.A. Management and Leadership
      • Portfolio Manager
      • Chartered Retirement Planning Counselor
      Long-term care planning
      Retirement planning
      Investing
      Sustainable investing
      51 JFK Parkway
      Suite 303
      Short Hills, NJ 07078
      david.m.rose@ubs.com
      David "Doc" Rose, CRPC
      51 JFK Parkway,Short Hills,NJ,07078
    • Daenna

      Daenna Tarullo

      Senior Registered Client Service Associate

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      • CA
      • FL
      • NH
      • NJ
      • NY
      • PA
      • TX

      With more than twenty years of industry experience, Diana joined UBS from Morgan Stanley in 2014 with David "Doc" Rose.  Diana began her career at a small regional firm in NJ as a client associate and has gained extensive experience from her different roles and capacities held through the years, including the trading desk at Gibraltar Securities Co in Florham Park, NJ.  As a Senior Registered Client Service Associate, Diana is responsible for all client administration and contact management.  Additionally, she ensures the team delivers a customized service model to each client, including handling their day-to-day requests.  Diana enjoys helping clients meet their goals.

       

      Diana holds her Series 7, 63 and 65 licenses.  She graduated from Millburn High School, and earned her BS in Business Administration with a concentration in management from the College of St. Elizabeth in Convent Station, NJ.  Diana also speaks Italian fluently.

        • College of St. Elizabeth, B.S. Business Administration
        • Senior Registered Client Service Associate
        51 JFK Parkway
        Suite 303
        Short Hills, NJ 07078
        diana.tarullo@ubs.com
        Daenna Tarullo
        51 JFK Parkway,Short Hills,NJ,07078

      A focus on personalized access and service

      Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

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      Global Wealth Report 2024

      Crafted wealth intelligence

      Now in its 15th edition, the Global Wealth Report 2024 offers you leading insights into household wealth and prosperity across the world. In the US, average wealth growth has spiked from 3.7% between 2000 and 2010 to nearly 6.3% between 2010 and 2023.

      Gain additional insights into the trends shaping wealth in the US and around the world.

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      UBS AG, long-term senior secured debt rating. As of 03/31/2024

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