Let's move forward. Together.

Our clients know that we put their best interests first at all times. As your financial advocates, we ask the critical questions to learn all about you, your family, priorities and concerns. At the end of the day, we understand that earning your confidence and trust requires integrity, prudence and accessibility.


Ron Herring, CRPS

Senior Vice President–Wealth Management

Senior Portfolio Manager

From an early age, Ron has been fascinated by the financial world. He entered the financial services industry full time when he was 18 years old, and joined UBS as a Financial Advisor in 1987. Ron has dedicated his professional life to helping individuals, families, businesses and organizations manage their wealth. He focuses on long-term planning issues along with portfolio strategy and management. He has a B.B.A. degree from National University, and holds a Chartered Retirement Planning Specialist (CRPS) designation from the College of Financial Planning. While at UBS his studies have centered around: Practical Economics, Equity Valuation, Fixed Income Concepts and Tools, Asset Allocation, and Portfolio Management. He holds series 7, 63 and 65 securities licenses along with life and health insurance licenses.

Over the years, Ron has enjoyed being involved in various volunteering activities including President of the Active 20-30 Club, Founding Member and Chairman of the Cycle for Sight, Co-Founder and Head Coach of the Napa Valley Basketball Alliance, Associate Head Coach for the Varsity Boys Basketball at Napa High, and he has coached numerous youth basketball, baseball and soccer teams.

On a personal note Ron enjoys camping, kayaking, volleyball, basketball, research, and spending time with family and friends.

CA Agent License #0A47470

Registered States:
  • AZ
  • CA
  • CO
  • FL
  • HI
  • IA
  • ID
  • IL
  • IN
  • KS
  • LA
  • MA
  • MD
  • MI
  • MN
  • MT
  • NM
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • SD
  • TX
  • VA
  • WA
  • WI
  • WV

  • Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures


  • B.B.A., National University
  • A. A. , Sacramento City College


  • Senior Portfolio Manager
  • Chartered Retirement Plans Specialist
703 Trancas Street
3 and 4 Financial Plaza
Napa, CA 94558
  • (707) 254-1516

Email Me

Why does A.I. in space matter?

Outlook on interest rates


UBS and Credit Suisse—stronger than ever

Modern Retirement Monthly

Modern Retirement Monthly

Traditional or Roth?

For most families, a balance of Traditional and Roth contributions will provide the best results. However, this doesn’t mean that you should contribute to both types of accounts equally. The UBS Chief Investment Office (CIO) provides an overview of Traditional and Roth 401(k) accounts, highlighting key factors that you should consider when deciding where you will direct your hard-earned savings.

A leader in wealth management

Backed by the strength of our parent company, UBS AG

$5.8+ trn

UBS Group invested assets
As of 03/31/2024

51 countries

Our global footprint

Global leader

UBS is a leading and truly global wealth manager