Retirement planning. It's about time.

No matter what your age, or where you are on your planning journey, we can help steer you down the right path toward retirement. We will work with you to build the foundation of your plan. Over time, as life or market circumstances change, we will work with you to adjust your plan where and when needed. When it comes to retirement planning, it's never too early to start.

Couple at the shore

Earl "Rocky" Keller III

Vice President–Wealth Management

Chartered Retirement Planning Counselor

Rocky has been in the financial services business for over 25 years. He joined his father E.J. at PaineWebber to create The Keller Financial Group. With over 70 plus years of combined experience, they have helped clients manage their wealth throughout good times and bad.

For his clients, Rocky emphasizes asset allocation and total portfolio management. He has a focus on retirement income planning. He also helps them with education funding, charitable giving and estate planning.

He has a bachelor's degree from the University of Southwestern Louisiana. He is a active member of The Touchdown Club of New Orleans and the Deutsche Haus in New Orleans. He enjoys golf, traveling, cooking, playing guitar, riding his Harley Davidson motorcycle, and spending time with family and friends. He currently resides in the old Rivertown section of Kenner.

Registered States:
  • AZ
  • CA
  • FL
  • GA
  • LA
  • MI
  • MS
  • NC
  • SD
  • TN
  • TX


  • Bachelor of Science, University of Southwestern Louisiana


  • Chartered Retirement Planning Counselor
909 Poydras Street
Suite 2900
New Orleans, LA 70112
  • (504) 595-5434

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Legacy—Wealth for others

For needs that go beyond your own—to help you improve the lives of others

What will your legacy be?
It’s never too early to plan ahead. A Legacy strategy can help you gain more control over your financial future and what you leave behind, so you can move forward with confidence.

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