Let's move forward. Together.

[Wealth Way] Multigenerational planning

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Richard Horn

    Richard E. Horn

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AL
    • AL
    • AZ
    • AZ
    • CA
    • CA
    • CO
    • CO
    • CT
    • CT
    • DC
    • DC
    • DE
    • DE
    • FL
    • FL
    • GA
    • GA
    • ID
    • ID
    • IL
    • IL
    • IN
    • IN
    • KS
    • KS
    • LA
    • LA
    • MA
    • MA
    • MD
    • MD
    • ME
    • ME
    • MI
    • MI
    • MN
    • MN
    • MO
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    • MT
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    • NC
    • NC
    • NJ
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    • NM
    • NM
    • NV
    • NV
    • NY
    • NY
    • OH
    • OH
    • OK
    • OK
    • OR
    • OR
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    • UT
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    • VA
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    • WA
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    • WY
    • WY

    Richie has been a veteran of the financial services industry since 1987, having joined UBS in 2026. He is experienced in managing large asset accounts with a focus on capital appreciation and preservation. Inspired by his father, a Wall Street stockbroker, he brings decades of experience and confidence in advising clients on market trends and investment strategies.

     

    After starting his career in New York City, he moved his practice to Potomac, MD in 1995, building lasting relationships with individuals, families, businesses, and hedge funds. Rich specializes in equity transactions and leads a team whose diverse skills provide clients with a hybrid model—blending equity recommendations with managerial consulting to suit unique financial goals.

     

    A Manhattan native, he earned his BA in Literature from George Washington University. Residing in Potomac with his wife, Karyn, Rich is the proud father of Joanna, Isaac, and Gerald, his business partner. He enjoys exercising, following the equity markets, and spending time with family.

          7272 Wisconsin Ave
          23rd Floor
          Bethesda, MD 20814
          Richard.Horn@ubs.com
          Richard E. Horn
          7272 Wisconsin Ave,Bethesda,MD,20814
        • Jeffrey Deckelbaum

          Jeffrey M. Deckelbaum

          Senior Vice President–Wealth Management

          Financial Advisor

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          • AZ
          • CA
          • CO
          • CT
          • DC
          • DE
          • FL
          • GA
          • ID
          • IL
          • IN
          • KS
          • LA
          • MA
          • MD
          • ME
          • MI
          • MN
          • MO
          • MT
          • NC
          • NJ
          • NM
          • NV
          • NY
          • OH
          • OK
          • OR
          • PA
          • SC
          • TN
          • TX
          • UT
          • VA
          • VI
          • WA
          • WV
          • WY

          Jeff has been in the financial services industry since 2006, having joined UBS in 2026, where he serves as Senior Vice President, Portfolio Manager, Chartered Retirement Plan Specialist, and Financial Advisor with The River Fall Group.

           

          He helps professionals, families, and business leaders address financial challenges through planning, diversification, and risk management.

           

          A Maryland native, Jeff earned his Economics degree from the University of Maryland. He lives in Bethesda with his wife, Ali, and their three children, and enjoys family time, fitness, and cheering for the Ravens and Orioles.

                7272 Wisconsin Ave
                23rd Floor
                Bethesda, MD 20814
                Jeffrey.Deckelbaum@ubs.com
                Jeffrey M. Deckelbaum
                7272 Wisconsin Ave,Bethesda,MD,20814
              • Gerald Horn

                Gerald Horn

                Financial Advisor

                Wealth Management

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                • AL
                • AZ
                • CA
                • CO
                • CT
                • DC
                • DE
                • FL
                • GA
                • HI
                • ID
                • IL
                • IN
                • KS
                • LA
                • MA
                • MD
                • ME
                • MI
                • MN
                • MO
                • MT
                • NC
                • NJ
                • NM
                • NV
                • NY
                • OH
                • OK
                • OR
                • PA
                • SC
                • TN
                • TX
                • UT
                • VA
                • VI
                • WA
                • WV
                • WY

                Gerald, a third-generation Financial Advisor, has been in the industry since 2018, having joined the River Falls Group in 2022 and transitioning to UBS with the team in 2026. Beginning his career as a Client Service Associate, he brings both administrative and advisory experience to help clients protect capital and achieve retirement goals.

                 

                With strong knowledge of equity markets and financial planning, he supports the team’s hybrid service model tailored to client needs.

                 

                A Maryland native, Gerald earned his Economics degree from the University of Maryland and lives in Rockville with his girlfriend, Molly. He enjoys basketball, current events, exploring DC, and family time.

                    • Wealth Management
                    7272 Wisconsin Ave
                    23rd Floor
                    Bethesda, MD 20814
                    Gerald.Horn@ubs.com
                    Gerald Horn
                    7272 Wisconsin Ave,Bethesda,MD,20814

                  Defining your priorities. Pursuing what matters.

                  Our experience and structured planning process drives a comprehensive financial plan and customized investment strategies. Depending on where you are in your life and the priorities that matter most, our planning conversations may focus on liquidity management, your cash flow needs, asset replacement solutions such as insurance, estate planning strategies, or tax and legal structures such as trusts and philanthropic vehicles.

                  Three generations in apple orchard

                  Turn possibilities into a plan

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                  A leading global wealth manager

                  A new era of wealth is underway

                  And this is your time to define success on your terms.

                  Money isn’t just changing hands, it’s changing meaning. This is your new era of wealth, with real opportunities to pursue your ambitions based on your values.

                  When it comes to building your legacy, we don’t prescribe a single path. We seek to understand yours. Because the best wealth strategy starts with you.

                  A leader in wealth management

                  Backed by the strength of our parent company, UBS AG

                  $7 trn

                  UBS Group invested assets
                  As of 12/31/2025

                  51 countries

                  Our global footprint

                  Global leader

                  UBS is a leading and truly global wealth manager

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