Retirement planning. It's about time.

No matter what your age, or where you are on your planning journey, we can help steer you down the right path toward retirement. We will work with you to build the foundation of your plan. Over time, as life or market circumstances change, we will work with you to adjust your plan where and when needed. When it comes to retirement planning, it's never too early to start.

Couple at the shore

Richard Reed Ruh

First Vice President–Wealth Management

I began my career in 1984, and over the past 31 years I have helped manage client's assets not only through the good times, but through the crash of 1987, the rising interest rates of the early 1990's, the technology bubble, and a couple of recessions. With my clients, I emphasize asset allocation and total portfolio management with a focus on retirement income planning. I assist clients in achieving their goals through conservative growth and income strategies. I feel that controlling the risk of an investment portfolio is just as important as maximizing the investment return of the portfolio. I am FINRA registered and hold series 7, 63, 65, and 31 securities licenses as well as licenses for life and health insurance and variable annuities.

My Bachelor of Science degree is from the University of Tennessee and majored in Finance and Economics. My wife Anne and I live in Knoxville on 7 acres with 2 dogs and a cat. I spend most of my leisure time gardening and golfing.

Registered States:
  • AL
  • AR
  • AZ
  • CA
  • CO
  • FL
  • GA
  • IA
  • IL
  • KY
  • LA
  • MI
  • MN
  • MS
  • NC
  • PA
  • RI
  • SC
  • TN
  • TX
  • VA
  • WI


  • Finance and Economics, University of Tennessee
800 South Gay Street
Suite 2600
Knoxville, TN 37929
  • (865) 329-1260

Email Me

Focus on liquidity management

CIO House View monthly livestream


UBS and Credit Suisse—stronger than ever

Legacy—Wealth for others

For needs that go beyond your own—to help you improve the lives of others

What will your legacy be?
It’s never too early to plan ahead. A Legacy strategy can help you gain more control over your financial future and what you leave behind, so you can move forward with confidence.

Learn more at

Backed by the strength of UBS

A global leader in wealth management

$3.9 trillion

In invested assets globally 
As of 12/31/2022

51 countries

Our global footprint

Global leader

UBS is a world-leading wealth manager