A legacy for generations

[Wealth Way] Multigenerational planning

A planning-based approach with an emphasis on risk management

Our team is dedicated to making a meaningful impact on your personal and professional life. That means understanding your priorities. Whether your focus is on maintaining your lifestyle, preparing your family to be responsible stewards of wealth or preserving your values and legacy, we’re committed to each generation of your family.

Reid Kruger

Vice President–Wealth Management

Financial Advisor

Advising clients on how to manage their wealth gives me an opportunity to have a high impact on someone's life. That excites me because when it comes down to it, my ultimate ambition is to help people live a better life. Given my education, experience and ability to build trust, it has always been clear that money management is the realm where I can do that best.

I have observed that when it comes to money, people's priorities usually differ from investment returns. Those matter, but the true priorities run deeper. Helping families identify their priorities and solve for the solutions is fulfilling. By providing objective input on decisions influenced by emotion I am able to help clients manage their emotions and instead focus on the solutions. Clients of all sophistication levels can benefit from perspective free of emotion.

As a Christian, living out my life's purpose cannot be done apart from my work. My hope is that clients feel that difference in how I work with them, and it has been rewarding to receive feedback that my intentions are never in question and that I make myself available to them.

Registered States:
  • AR
  • CA
  • CO
  • FL
  • IL
  • IN
  • LA
  • MD
  • MI
  • OH
  • OK
  • TX

Education

  • BBA - Accounting, Texas A&M University
  • MS - Financial Management, Texas A&M University

The core of our practice is focused on:

Business Owners
Entrepreneurs
Multi-generational families
100 Crescent Court
Dallas, TX 75201

Email Me

Connecting you to the deep resources of UBS

By seeing the big picture, we provide access to the global platforms and the financial and intellectual strengths of UBS’s experts in Wealth Management, Asset Management and our Private and Investment Banks.

Business Owner in entryway

Advice for business owners & entrepreneurs

Father and daughter hiking in fields

Navigating opportunities across your enterprise

family on beach

Creating a legacy for your family’s future

two men planning

Ready to sell your business?

The five hallmarks of a successful sale

Move forward with confidence in possibly the biggest venture of your life. We can help advise and orchestrate your entire team of experts throughout the sale process and beyond.

A leader in wealth management

Backed by the strength of our parent company, UBS AG

#1

for High Net-Worth clients

Euromoney Private Banking and Wealth Management Survey (peer review), 2015-2022

More than 160 years

offering financial advice

$5.9+ trn

UBS Group invested assets
As of 06/30/2024

Insights

This website uses cookies to make sure you get the best experience on our website. You can find more information under the Privacy Statement. You are free to change your cookies' settings in the privacy settings.

Go to privacy settings