Investment management and wealth planning across generations

Rankin Wealth Management

Rankin Wealth Management has provided generations of families with professional and timely advice in diverse market conditions. Our disciplined, plan-based approach is built on a commitment to developing cohesive, multi-generational relationships, working closely with parents, grandparents and children through every major life milestone.

Each of our clients is important to us. While we have always been invested alongside our clients, Rankin Wealth Management is about more than managing money. We build long-term relationships and friendships through trust, service and integrity.

- Sam Rankin

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Rick Verdone Jr.

    Rick Verdone Jr.

    Managing Director–Wealth Management

    Financial Advisor

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    • AL
    • AR
    • CA
    • CO
    • CT
    • DE
    • FL
    • GA
    • HI
    • KY
    • LA
    • MA
    • MD
    • MI
    • MO
    • NC
    • NJ
    • NY
    • OH
    • OK
    • RI
    • SC
    • TN
    • TX
    • VA
    • WA

    After 27 years with Smith Barney, Rick moved with Rankin Wealth Management to UBS in 2009. He is responsible for portfolio construction, retirement income strategies, equity and fixed income research and estate planning.

    Rick earned his M.B.A. in finance from Tulane University and a B.S. in industrial relations from UNC Chapel Hill. He has Series 7, 63 and 65 securities licenses and life, health and variable annuity insurance licenses. Rick was born and raised in Charlotte, where he attended Charlotte Country Day School. He and his wife have three children.

    • Forbes Best-in-State Wealth Management Teams, 2023, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

        6100 Fairview Road
        Suite 900
        Charlotte, NC 28210
        rick.verdone@ubs.com
        Rick Verdone Jr.
        6100 Fairview Road,Charlotte,NC,28210
      • Joseph Zentner

        Joseph Zentner, CFP, CPM

        Senior Vice President–Wealth Management

        Financial Advisor

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        • AL
        • AR
        • CA
        • CO
        • CT
        • DC
        • DE
        • FL
        • GA
        • IA
        • KY
        • LA
        • MD
        • MI
        • NC
        • NJ
        • NY
        • OH
        • OK
        • RI
        • SC
        • SD
        • TN
        • TX
        • VA
        • WA

        Joe has been with Rankin Wealth Management since 1996, starting at Smith Barney and then moving with the team to UBS in 2009. He is responsible for retirement income strategies, team management, portfolio construction and equity and fixed income research.

        Joe earned his B.S. in mechanical engineering from The Ohio University. He earned the Certified Financial Planner™ and Certified Portfolio Manager designations as well as the Series 7, 31, 63 and 65 securities licenses and life, health, and variable annuity insurance licenses. Joe and his wife, Bonnie, are parents to three daughters.

        • Forbes Best-in-State Wealth Management Teams, 2023, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

            6100 Fairview Road
            Suite 900
            Charlotte, NC 28210
            joe.zentner@ubs.com
            Joseph Zentner, CFP, CPM
            6100 Fairview Road,Charlotte,NC,28210
          • Mason Rankin

            Mason Rankin, CFP

            Senior Vice President–Wealth Management

            Financial Advisor

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            • AL
            • AZ
            • CA
            • CO
            • CT
            • DC
            • DE
            • FL
            • GA
            • HI
            • IA
            • KY
            • LA
            • MA
            • MD
            • MI
            • MO
            • NC
            • NH
            • NJ
            • NY
            • OH
            • OK
            • PA
            • RI
            • SC
            • TN
            • TX
            • VA
            • WA
            • WY

            With over 15 years in the financial services industry, Mason began his career as a Financial Analyst with Progress Energy in 2002. He joined Rankin Wealth Management at Smith Barney in 2005 before moving with the team to UBS in 2009. Mason is responsible for portfolio construction, equity and fixed income research, estate planning and client service management.

            Born and raised in Charlotte, Mason earned his B.S. in business administration from UNC Chapel Hill. He earned the Certified Financial Planner™ designation as well as Series 7, 31 and 66 securities licenses and life, health, and variable annuity insurance licenses. Mason is married and a father to three children.

            • Forbes Best-in-State Wealth Management Teams, 2023The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

                6100 Fairview Road
                Suite 900
                Charlotte, NC 28210
                mason.rankin@ubs.com
                Mason Rankin, CFP
                6100 Fairview Road,Charlotte,NC,28210
              • Michael Gould

                Michael Gould, CFA, CFP, CRPC, CPM

                Senior Vice President–Wealth Management

                Financial Advisor

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                • AL
                • CA
                • CO
                • CT
                • DE
                • FL
                • GA
                • IA
                • IL
                • IN
                • KY
                • LA
                • MA
                • MD
                • MI
                • MO
                • NC
                • NJ
                • NY
                • OH
                • OK
                • PA
                • RI
                • SC
                • TN
                • TX
                • UT
                • VA
                • WA

                Mike began his career with Ameriprise Financial in 2004 and joined Rankin Wealth Management at Smith Barney in 2007 before moving with the team to UBS in 2009. He is responsible for portfolio construction, equity and fixed income research, portfolio trading, and insurance and annuity analysis.

                Born and raised in Greensboro, Mike graduated with a B.S. in business administration from UNC Chapel Hill. He earned the Chartered Financial Analyst®, Certified Portfolio Manager® and Chartered Retirement Planning CounselorSM designations. He has Series 7 and 66 securities licenses as well as life, health, and variable annuity and long-term care insurance licenses. 

                • Forbes Best-in-State Wealth Management Teams, 2023, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

                    6100 Fairview Road
                    Suite 900
                    Charlotte, NC 28210
                    mike.gould@ubs.com
                    Michael Gould, CFA, CFP, CRPC, CPM
                    6100 Fairview Road,Charlotte,NC,28210
                  • Clayton Scholand

                    Clayton Scholand, CFP

                    First Vice President–Wealth Management

                    Financial Advisor

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                    • AL
                    • AR
                    • CA
                    • CO
                    • CT
                    • DE
                    • FL
                    • GA
                    • KS
                    • KY
                    • LA
                    • MA
                    • MD
                    • MI
                    • MO
                    • NC
                    • NJ
                    • NY
                    • OH
                    • OK
                    • PA
                    • RI
                    • SC
                    • TN
                    • TX
                    • VA
                    • WA

                    Clay began his financial services career in 1998 working with Legg Mason and Smith Barney. In 2009, he moved to UBS with Rankin Wealth Management. He is responsible for retirement income strategies, business services, investment management, and insurance and annuities.

                    Clay earned his B.S. in finance from Wingate University. He is a Certified Financial Planner™ and has Series 7, 63 and 65 securities licenses and life, health, and variable annuity insurance licenses. Clay has been married for over 10 years and has two children.

                          6100 Fairview Road
                          Suite 900
                          Charlotte, NC 28210
                          clay.scholand@ubs.com
                          Clayton Scholand, CFP
                          6100 Fairview Road,Charlotte,NC,28210
                        • Susan Cross

                          Susan Cross

                          Senior Registered Client Associate

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                          • AL
                          • AR
                          • CA
                          • CO
                          • FL
                          • GA
                          • HI
                          • IN
                          • LA
                          • NC
                          • NY
                          • OK
                          • RI
                          • SC
                          • TN
                          • TX
                          • VA
                          • WA

                          Susan began her career with Smith Barney and its predecessor firm, E.F. Hutton. She has more than 25 years experience in the financial services industry. She earned Series 7 and 66 securities licenses, as well as life, health, and variable annuity and long-term care insurance licenses. Susan and her husband, Brett, are competitive bowlers, enjoy country music and love animals.

                                6100 Fairview Road
                                Suite 900
                                Charlotte, NC 28210
                                susan.cross@ubs.com
                                Susan Cross
                                6100 Fairview Road,Charlotte,NC,28210
                              • Dana Keener

                                Dana Keener

                                Senior Registered Client Associate

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                                • NC
                                • NY
                                • SC

                                Dana began her career in 2000 with Uvest Financial Services and joined Rankin Wealth Management at Smith Barney in 2004 before moving with the team to UBS in 2009. She earned a B.A. in finance from the University of North Carolina-Charlotte and holds Series 7 and 66 securities licenses. Dana and her husband, Justin, have two children and enjoy family beach trips and listening to country music.

                                      6100 Fairview Road
                                      Suite 900
                                      Charlotte, NC 28210
                                      dana.keener@ubs.com
                                      Dana Keener
                                      6100 Fairview Road,Charlotte,NC,28210
                                    • Valerie Farlow

                                      Valerie Farlow

                                      Client Associate

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                                        After 20 years in the travel industry, Valerie shifted careers into financial services, joining Smith Barney in 2001 and moving with Rankin Wealth Management to UBS in 2009. She received a degree from Wingate University and has lived in the Charlotte area for almost 50 years. Outside of work, she is actively involved in animal welfare and rescue.

                                              6100 Fairview Road
                                              Suite 900
                                              Charlotte, NC 28210
                                              valerie.farlow@ubs.com
                                              Valerie Farlow
                                              6100 Fairview Road,Charlotte,NC,28210
                                            • Marshall

                                              Marshall Wyker

                                              Senior Registered Client Associate

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                                              • NC

                                              Marshall, originally from Charleston, SC, graduated from Wofford College with a B.A. in Finance before moving to Charlotte. She began her career with Vanguard and then transitioned to Smith Barney in 2006. She moved with Rankin Wealth Management to UBS in 2009. Marshall and her husband, Bryan, have two children, and she enjoys playing tennis, working out and spending time at the beach with her family.

                                                    6100 Fairview Road
                                                    Suite 900
                                                    Charlotte, NC 28210
                                                    marshall.wyker@ubs.com
                                                    Marshall Wyker
                                                    6100 Fairview Road,Charlotte,NC,28210
                                                  Team

                                                  An experienced team

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                                                  A process centered on you

                                                  A family office approach

                                                  A family office approach

                                                  A new era of wealth is underway

                                                  And this is your time to define success on your terms.

                                                  Money isn’t just changing hands, it’s changing meaning. This is your new era of wealth, with real opportunities to pursue your ambitions based on your values.

                                                  When it comes to building your legacy, we don’t prescribe a single path. We seek to understand yours. Because the best wealth strategy starts with you.

                                                  A leader in wealth management

                                                  Backed by the strength of our parent company, UBS AG

                                                  $7 trn

                                                  UBS Group invested assets
                                                  As of 12/31/2025

                                                  51 countries

                                                  Our global footprint

                                                  Global leader

                                                  UBS is a leading and truly global wealth manager

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