Stewardship for generations

Family photos on shelf

What’s most important to you and your family? Why? Understanding you means understanding your world. That’s how we help our clients navigate the changes that shape our global economy. Whether advising C-suite executives, engaging entrepreneurs or working across each generation of exceptional families, we bring the multigenerational perspective and broad access of a Private Wealth Management team.

Your family

Your family

Your business

Your business

Your legacy

Your legacy

Younger generations are positioned to become more economically empowered than their parents, yet they face an increasingly fast-paced and volatile future. To help brave the unknown, UBS Private Wealth Management can support your family through all generations to plan for the next era.

72% of the world’s wealthiest people are self-made, and most tend to be business owners. Entrepreneurs have the drive to build something great, and we have the solutions to turn their aspirations into reality.

COVID-19 exposed economic disparities, so those with the financial means to help stepped up. UBS Private Wealth Management can help your giving have an even greater impact by connecting you with other like-minded donors.

Prophit | Goodenough: Pursuing your goals together


Our team brings a global wealth management practice to ultra-high-net worth individuals, families, and businesses. Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice.

In every aspect of our work, we focus on developing multi-generational relationships through a deep commitment to our clients, our teammates, and our community.

  • Peter Prophit

    Peter Prophit

    Managing Director–Wealth Management

    Financial Advisor

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    • AK
    • AZ
    • CA
    • CO
    • FL
    • GA
    • ID
    • IL
    • MA
    • MD
    • MI
    • MT
    • NC
    • NV
    • NY
    • OH
    • OK
    • PA
    • TN
    • TX
    • UT
    • WA

    Peter’s financial services career began in 1984, spanning a number of roles. Such a long and varied tenure gives him perspective, insights, and connections that add deep value to his clients and his wealth management practice. Peter’s natural strengths start with listening, then helping his clients solve complex financial issues by providing a highly customized approach to financial planning.

    He joined UBS in 2009, and now works with a select number of successful families, across multiple generations. His unique ability to advise the wealth creator, their children, and grandchildren – always tailoring his approach to the specific needs and concerns of each – gives the entire family confidence in his deep commitment to their long term success.

    Family wealth dynamics can be difficult; Peter’s positive impact comes from knowledge of both the emotional and technical challenges implicit in all wealth and generational transfers. This ranges from helping family members understand the value of money and unlocking philanthropic potential, to collaborating with outside advisors on complicated estate planning and tax issues.

    When building portfolios, Peter’s extensive experience in alternative investments, concentrated equity risk management, monetization strategies, succession strategies, equity research and trading, and volatility management allows him to help clients plan for the short, medium, and long term with more nuance than most. His investment experience is coupled with relationships across the industry, providing additional value to clients and teammates.

    Prior to joining UBS, Peter worked at Kidder Peabody, D L J, and Credit Suisse. He earned his M.B.A. from the Amos Tuck School of Business at Dartmouth College and his B.A. in Economics from the Honors Program at the University of Michigan.

    Peter lives in Pacific Palisades with his wife Shannon and their four teenagers. He volunteers with and supports autism treatment programs, focused on arts and athletics.

    • Barron’s Top 100 Private Wealth Management Teams, 2021, 2022The Barron's rating is awarded annually in April based on information from the prior year Q4.

      • Private Wealth Advisor
      2000 Avenue of the Stars
      7th. Floor North
      Los Angeles, CA 90067
      peter.prophit@ubs.com
      Peter Prophit
      2000 Avenue of the Stars,Los Angeles,CA,90067
    • David

      David Goodenough

      Senior Vice President–Wealth Management

      Financial Advisor

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      • AK
      • AZ
      • CA
      • CO
      • DE
      • FL
      • GA
      • ID
      • IL
      • KY
      • MA
      • MD
      • MI
      • MT
      • NJ
      • NV
      • NY
      • OH
      • OR
      • PA
      • SC
      • TN
      • TX
      • UT
      • WA

      David started in the financial services industry in 1992 and joined UBS in 2008. He has extensive experience in portfolio management and awareness of global markets and is able to offer innovative solutions for a broad variety of sophisticated clients.

      He is passionate about providing highly personalized and comprehensive wealth management services to corporate executives, entrepreneurs and affluent families. David is committed to financial research in order to maintain an expansive understanding of economic markets as well as thorough knowledge of individual companies.  He brings this intelligence to develop strategic recommendations for his discerning clients.

      David spent over 16 years in the private wealth management divisions of Morgan Stanley (1992-2002) and Lehman Brothers (2002-2008). He earned his M.B.A from the Anderson School of Management at UCLA and his B.A. in Finance from the University of California, Berkeley.

      A Deacon in his community church, David also serves as a mentor for Imagine LA, a multi-denominational charity that helps families transition off welfare to become self-sufficient. He lives in Sherman Oaks with his wife Jenny and their two daughters.

      • Barron’s Top 100 Private Wealth Management TeamsThe Barron's rating is awarded annually in April based on information from the prior year Q4.

        • Senior Portfolio Manager
        • Private Wealth Advisor
        2000 Avenue of the Stars
        7th. Floor North
        Los Angeles, CA 90067
        david.goodenough@ubs.com
        David Goodenough
        2000 Avenue of the Stars,Los Angeles,CA,90067
      • Katie

        Katie Mazzocco

        Authorized Officer

        Senior Wealth Strategy Associate

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        • AK
        • AZ
        • CA
        • CO
        • CT
        • DE
        • FL
        • GA
        • HI
        • ID
        • IL
        • KS
        • MA
        • MI
        • MT
        • NC
        • NJ
        • NV
        • NY
        • OH
        • OK
        • OR
        • PA
        • SC
        • SD
        • TN
        • TX
        • UT
        • WA
        • WI

        Katie joined UBS in 2011. With over 20 years in the financial services industry, Katie brings a depth of experience to every client she works with. She leads the team's operations and service mission, making sure client needs are handled efficiently and effectively.

        Katie is key to the team's growth and success. Her responsibilities across the group include trading (equities, fixed income, and options), performance reporting, portfolio implementation, disbursements and reconciliations, account opening and maintenance, and lending. The comprehensive service Katie provides our clients in each of these areas is unparalleled.

        She takes particular pride in working on complicated issues, from helping family members organize and understand their balance sheet, working with trustees to establish and update accounts after major life events, or executing multi-leg options trades.

        Prior to joining UBS, Katie was responsible for portfolio accounting and client reporting in the Operations Department of a Registered Investment Advisor for four years. Previously, she was the Director of Operations in a commodity brokerage firm for eight years.

        Katie holds FINRA Series 7 and 66 securities license and earned a B.A. in Political Science from the University of Michigan.

              2000 Avenue of the Stars
              7th. Floor North
              Los Angeles, CA 90067
              katie.mazzocco@ubs.com
              Katie Mazzocco
              2000 Avenue of the Stars,Los Angeles,CA,90067
            • McKenna

              McKenna Morley

              Senior Wealth Strategy Associate

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              • AK
              • AZ
              • CA
              • CO
              • CT
              • DE
              • FL
              • GA
              • HI
              • ID
              • IL
              • KS
              • MA
              • MI
              • MT
              • NC
              • NJ
              • NV
              • NY
              • OH
              • OK
              • OR
              • PA
              • SC
              • SD
              • TN
              • TX
              • UT
              • WA
              • WI

              McKenna joined UBS in 2018, and our team in 2024. Using her diverse skill set and deep knowledge of UBS operations, McKenna has an impact on every aspect of the client experience and our team’s growth.

              Completely invested in our mission to educate and empower our clients, and ultimately help them achieve their financial goals, McKenna strives to make every client interaction a positive one. Her responsibilities include account opening and onboarding, reporting, balance sheet analysis, financial planning, and more.

              With a deft personal touch, she brings a particularly thoughtful approach to first-time clients. By devoting extra time to teach new clients how to read their statements, access their accounts, and manage their money, McKenna meets clients where they are, regardless of their prior market experience. 

              McKenna is recognized by her peers as a thought leader, consistently engaged with local and national UBS stakeholders. The depth of her relationships across the firm and her ability to navigate complicated issues benefits both our clients and team members daily.

              McKenna holds FINRA Series 7 and 66 securities license and earned a B.A. in Political Science from the University of Southern California. She currently resides in Los Angeles, California. In her free time, she enjoys photography, art, cooking, and spending time with her dog and two cats.

                    2000 Avenue of the Stars
                    7th. Floor North
                    Los Angeles, CA 90067
                    mckenna.morley@ubs.com
                    McKenna Morley
                    2000 Avenue of the Stars,Los Angeles,CA,90067
                  • Maggie

                    Maggie Asikian

                    Senior Registered Client Associate

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                    • AK
                    • AZ
                    • CA
                    • CO
                    • DE
                    • FL
                    • GA
                    • ID
                    • IL
                    • MA
                    • MD
                    • MI
                    • MT
                    • NJ
                    • NV
                    • NY
                    • OH
                    • TN
                    • TX
                    • WA

                          2000 Avenue of the Stars
                          7th. Floor North
                          Los Angeles, CA 90067
                          maggie.asikian@ubs.com
                          Maggie Asikian
                          2000 Avenue of the Stars,Los Angeles,CA,90067

                        The Prophit | Goodenough Team Library

                        Man looking in VR headset

                        Making sense of significant wealth

                        We can help you plan for it.

                        When you have created or inherited significant wealth, you have opportunities to pursue bold and meaningful undertakings. How do you make decisions that will guide you successfully forward, no matter what your goal?

                        We believe it’s all about connection. That’s why we are prepared to take that journey with you today, tomorrow, every step of the way.

                        Private Wealth Management

                        As a team within the exclusive Private Wealth Management division at UBS, we connect you to the dynamic presence of one of the world‘s leading wealth managers. Private Wealth Advisors serve many of the firm‘s largest relationships, providing extensive reach and the distinct advantage of the firm‘s global perspective, insights and resources.

                        Father and daughter hiking in fields

                        Navigating opportunities across your enterprise

                        Partnering with resources across UBS, including UBS Family Office Solutions as well as our global investment bank, we integrate institutional-level business solutions for family offices. From family governance to business transition, we help bridge the generations to preserve wealth, seize opportunity and create continuity.

                        Three generations in apple orchard

                        Turn possibilities into a plan

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                        A leading global wealth manager

                        Insights

                        A leader in wealth management

                        Backed by the strength of our parent company, UBS AG

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