Guiding our clients for generations

Knowledge. Experience. Results.

The power of knowledge

Princeton Investment Consulting delivers the deep knowledge of a boutique investment firm with the power of UBS, a global wealth management leader.

Experience. The advisors on our team have spent the majority of their careers with UBS, building long-term relationships with our clients. Our diverse expertise, cohesiveness and knowledge of best practices help us deliver personalized solutions and stellar customer service to our clients.

Trust. As a fiduciary, we work with a diverse client base of high net worth individuals, family offices, corporate retirement plans, unions, municipalities, foundations, health care and educational institutions, as well as nonprofit organizations. Our clients can entrust us with what matters most to them—from managing multigenerational wealth to helping an organization achieve their mission.

Results. Whether your goal is to maximize financial results for your employees, or build your family’s legacy, we focus on your unique needs. Listening closely is of utmost importance since your goals and needs may change depending on your company’s circumstances or individual life stage. All our clients can expect to receive thoughtful perspectives, personalized service and the consistent results Princeton Investment Consulting strives for.

150

Collective years of experience

Years in business as a team

client to team member ratio

Institutional Consulting and Corporate Services

As our client, you can benefit from the scope, scale and oversight of a global financial services firm coupled with the independence, objectivity and individualized service capabilities of a boutique advisory and consulting group.

Institutional Consulting

You offer a retirement plan to help employees prepare for their future, but being a plan sponsor is more challenging than ever before. Leadership teams are pressed to fulfill their fiduciary responsibilities, manage fees and expenses, and ensure their plans offer the right features. In addition, they must devote considerable time to keeping up with changing regulations and educating plan participants.

Working with our team offers all of the personal attention to detail of a boutique firm without having to give up the strength, security and resources of one of the world’s largest financial services companies.

Fiduciary and investment guidance
Fiduciary liability is a primary concern for many institutional clients. We acknowledge our responsibility in writing as defined in Section 3(21) of ERISA and will help you develop an investment process to address fiduciary obligations.

Our Outsourced CIO (OCIO) model
Our team provides comprehensive investment services including governance, asset allocation, manager selection and implementation for a complete OCIO solution. We do this by focusing on three central tenets: security, simplicity and savings.

Comprehensive investment solutions
By accessing the intellectual capital of UBS, as well as its in-depth manager research capabilities, we combine global insights and analyses with an open architecture mix of managers and funds. This allows us to develop investment programs uniquely tailored to the specific goals and objectives of each client.

Foundations and endowments

Corporate Services

Retirement Plan Consulting Services
A variety of retirement plan solutions can help meet the evolving needs of plan sponsors and prepare employees for a secure retirement. We offer fiduciary services to retirement plans that range from consulting services to turn-key discretionary and non-discretionary advisory programs. Depending on your organization's specific needs, we have a solution for you.

Employer Stock Option Plans
We empower your employees to realize the full value of their awards with access to education, tools and professional guidance that meet employees where they are, so they can do more with what you give them.

Employee Stock Purchase Plans
When your employees purchase a share of stock in your company, they become fellow owners and get to share in the financial risks and rewards of the company’s future. Usually, stockholder privileges include the right to receive dividends when they are declared, to vote at stockholder meetings and to be provided with financial information about the company. Employee stockholders become more closely linked to a shared goal—the success of their company.

Financial Wellness
Everyone’s financial journey is different. We believe that when companies provide their employees access to education, tools and professional guidance, everyone wins. We empower your employees at all ages and income levels to build healthy financial habits and improve their relationship with their money, so they can take more control of their financial future.

Corporate Sponsored Financial Planning
For companies looking to provide the benefit of financial planning for key employees, we offer plans tailored to their personal goals, customized to the complexity of all financial circumstances.

Deferred Compensation Plans
Employers looking to help key employees bridge the savings gap may consider qualified and nonqualified deferred compensation plan. As a partner to these companies, we’ll assist in the design and ongoing review of these plans.

Your corporate retirement plan

Tailored family office services

Family offices are as different as the families they serve—one size does not fit all. Our team brings decades of experience to helping navigate your particular financial, business and family interests as you seek to align your investment management and planning.

To address the wide-ranging needs family offices face every day, we serve as your single point of contact, helping to coordinate deep resources and expertise from across the firm, including the Investment Bank and Asset Management divisions.

With a view to an enduring relationship with families and their advisors, we focus our experience and advice in helping you solve any challenge and pursue the opportunities that best serve you, your business and family, now and in the future.

Our Outsourced CIO (OCIO) model

Our team provides comprehensive investment services including governance, asset allocation, manager selection and implementation for a complete OCIO solution. We do this by focusing on three central tenets: security, simplicity and savings.

We provide services that are transparent, direct and focused on outcomes while minimizing administrative burdens:

Plan governance and oversight
Investment policy statement creation
Selection, monitoring and replacement of third-party investment managers
Strategic and tactical asset allocation
Oversight of the alternative investments program
Risk modeling and customized reporting
Practical hedging program design and implementation
Portfolio management

Private Wealth

We see it as our top responsibility to understand each aspect of our clients' unique and often complicated financial life to help them accomplish their goals.

Institutional-level advice

Our team has guided successful individuals, families, corporations and not-for-profit organizations in making the best financial decisions in every type of market environment.

Our clients have benefitted from both our strategic understanding of complex wealth, as well as the deep problem-solving expertise we bring to families, foundations, associations and endowments throughout the country.

As Private Wealth Advisors and Institutional Consultants, our experience and training provide an ongoing source of insight and collaboration.

Who we work with

With the attention of a boutique family office and access to resources across the firm, we offer select clients comprehensive services that look well beyond their investment needs.

Entrepreneurs. We will introduce you to an extensive network of professionals and the right investment relationships to provide innovative yet pragmatic solutions.
Corporate executives. Our team brings discipline and strategic planning during your wealth-building years as well as when the time comes to transition out of corporate life.
Multigenerational families. Managing wealth spanning many generations requires a careful approach. As your Private Wealth Advisors, we have the experience and strategies to help address these challenges.

A boutique experience

Your family is unique and deserves to be treated accordingly. We pride ourselves on our highly personal approach—what you might expect from a small, boutique firm.

Our entire team is committed to building a relationship with you—and every generation of your family—that is grounded in trust and transparency. Above all, our aim is to take care of your financial life, leaving you to concentrate on what’s most important to you.

Shaping multigenerational family wealth

Our clients are deeply concerned about the role that wealth will play in their families. They are looking to the next generation for responsible financial stewardship. We can facilitate conversations with your loved ones and help you develop a unified vision for all that you want to accomplish now and for the long-term.

Together with our partners from Family and Philanthropy Advisory Services and Family Office Solutions, dedicated specialists, holistic wealth planners and philanthropy experts, we help you design a strategic and sustainable plan that focuses specifically on wealth transition, family meeting engagement, governance and wealth education.

Sophisticated portfolio management

No matter how complex your investing needs, we have the experience and the expertise to guide you toward solutions that are aligned with your goals. Using sophisticated analysis to identify investment opportunities, we can help you build an investment portfolio that is precisely tailored to your unique goals and appetite for risk.

Our firm’s open architecture approach allows us to select the best solutions for you from within UBS or externally from a wide range of providers, including:

Traditional investments
Separately managed accounts
Alternative investments
Direct investments
Structured products

A team approach

Business Owner strategies

Your business

72% of the world’s wealthiest people are self-made, and most tend to be business owners. Entrepreneurs have the drive to build something great, and we have the solutions to turn their aspirations into reality.

Learn more

Advanced planning

We understand that planning is an integral part of a well thought out financial roadmap. We can help guide you through the process, working with you to craft a plan that aligns with your priorities and challenges, while allowing to you to take advantage of unexpected opportunities and life changes.

As part of the planning process, we can also draw on network of professionals, as well as the highly specialized resources of UBS’s Advanced Planning Group.

Connect with us

Tailored lending

Our experienced banking and credit teams offer potential solutions for a range of liquidity and capital funding needs. Expect bespoke strategies for concentrated and restricted stock loan strategies, unsecured loans, REIT operating units, hedge-fund backed loans and more.

Learn more

Learn more

Connect with us

Leverage our Institutional Consulting experience

Because of our experience working with institutional clients in a fiduciary capacity, we have a depth of knowledge in the design, implementation and monitoring of complex investment solutions. We translate this institutional consulting experience into action by creating comprehensive wealth strategies.

L. Marc Shegoski

Managing Director–Wealth Management

Senior Institutional Consultant, UBS Institutional Consulting Program
View bio Industry recognition
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WV
- WY
Marc has more than 38 years of experience building long-lasting relationships with non-profits, foundations, endowments, retirement plans, and high net worth clients. As a UBS Senior Institutional Consultant, a designation held by only 28 of UBS‘s top Institutional Consultants, Marc specializes in asset allocation, manager due diligence, portfolio construction, and trading dynamics.

Marc was a partner in the development of the UBS Institutional Consulting Group, previously named PRIME Asset Consulting at Paine Webber & Kidder Peabody. With deep experience beyond consulting, Marc was a founding partner of a New York Stock Exchange firm, a Director of the Office State Courts Administrator for the State of Missouri and a Consultant to the Special Investigation Commission of the New Jersey Senate.

Professional achievements and education
- Member of the Government Finance Officer‘s Association and a regular speaker at their conferences throughout the country
- Former board member of NAI, the largest privately held global commercial real estate brokerage network
- A current CPWA® candidate at The University of Chicago Booth School of Business
  Corporate Sponsored Financial Planner
- B.A. degree, Rutgers College with distinction
- M.S. degree, Harry S. Truman School of Government, University of Missouri–Columbia, U.S. National Presidential Fellowship
Outside of UBS

Marc is a board member of multiple charitable organizations in the greater Princeton-New Brunswick area and an adjunct instructor at Rutgers University and Rider University.
- Barron's Top 1,000 Financial Advisors, 2009, 2010, 2011, 2012, 2013The Barron's rating is awarded annually in March and is based on information from the prior year Q3.
- Barron's Top 1,200 Financial Advisors, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024
  The Barron's rating is awarded annually in March and is based on information from the prior year Q3.
- Barron's Top 100 Financial Advisors, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
- Barron's Top 100 Institutional Consultants, 2021, 2022, 2023The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
- Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- NAPA Top DC Advisor Teams, 2021, 2022, 2023The NAPA rating is awarded annually in March based on information from December of the prior year.
- PLANADVISER Top Retirement Plan Advisers, 2016, 2022, 2023, 2024The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
- Rutgers College, B.A. degree
- Harry S. Truman School of Government, University of Missouri–Columbia, M.S. degree
- Senior Institutional Consultant, UBS Institutional Consulting Program
- Senior Retirement Plan Consultant
- Corporate Stock Benefit Consultant
100 Overlook Center
Suite 303
Princeton, NJ 08540
Craig Leiderman

Managing Director–Investments

Financial Advisor
View bio Industry recognition
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VI
- VT
- WA
- WI
- WV
- WY
Craig M. Leiderman is a Managing Director and has been with UBS for 18 years. His expertise includes the analysis of fixed-income and equity portfolios and recommending strategies to improve and optimize portfolio performance. Craig runs UBS’s proprietary bond optimization and portfolio analytics system. His educational qualifications include a CIMA® from the Wharton School of Business, an MBA with high honors from Fordham University, with majors in finance and accounting. He also holds an undergraduate degree with honors from Syracuse University, specializing in finance.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- NAPA Top DC Advisor Teams, 2021, 2023The NAPA rating is awarded annually in March based on information from December of the prior year.
- PLANADVISER Top Retirement Plan Advisers, 2016The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
- Fordham University, MBA -majors in finance and accounting
- Syracuse University, Undergraduate Degree - Finance
1285 Avenue Of The Americas
New York, NY 10019
David Sears, CFP, CIMA, CRPS

Senior Vice President–Wealth Management

Senior Institutional Consultant, UBS Institutional Consulting Program
View bio Industry recognition
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IL
- IN
- MA
- MD
- ME
- MI
- MO
- MT
- NC
- NE
- NH
- NJ
- NY
- OH
- PA
- RI
- SC
- TN
- TX
- VA
- VT
- WA
- WV
- WY
David has experience working with a wide array of institutional clients and high net worth families. David supports the Princeton Investment Consulting group with portfolio construction, asset allocation, risk management, investment manager research, equity and fixed income trading, portfolio reporting and financial planning.

David is a member of the UBS Institutional Consulting Advisory Council, a group of 12 Institutional Consultants from around the country who advise the firm on all aspects of the institutional business. He joined UBS in 2007 as part of a select group chosen nationally to complete a focused wealth management and institutional consulting program.

The credentials that help build confidence:
- UBS Institutional Consulting Advisory Council Member
- Certified Financial Planner® Professional
- Certified Investment Management Analyst®
- Chartered Retirement Plans Specialist®
- CIMA Certification Commission Member
- Corporate Sponsored Financial Planner
- B.S. degree in finance and economics from Rutgers Business School, Phi Beta Kappa
Outside of UBS

David resides with his wife and three children in Wall, New Jersey.
- Barron's Top 100 Institutional Consultants, 2021, 2022, 2023The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2017, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually between June and September based on information from a 12 month period ending in March of the award year.
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2018, 2019, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually between June and September based on information from a 12 month period ending in March of the award year.
- Forbes Best-in-State Wealth Advisors, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- NAPA Top DC Advisor Teams, 2021, 2022, 2023The NAPA rating is awarded annually in March based on information from December of the prior year.
- PLANADVISER Top Retirement Plan Advisers, 2016The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
- Rutgers Business School, B.S. degree in Finance and Economics
- Senior Institutional Consultant, UBS Institutional Consulting Program
- Senior Retirement Plan Consultant
- Endowment & Foundation Consultant
100 Overlook Center
Suite 303
Princeton, NJ 08540
Marc C. Portnoy

First Vice President–Wealth Management

Financial Advisor
View bio
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IL
- MA
- MD
- ME
- MI
- MO
- NC
- NH
- NJ
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- VT
- WA
- WV
100 Overlook Center
Suite 303
Princeton, NJ 08540
Kevin E. Kelly

Senior Vice President–Wealth Management

Financial Advisor
View bio
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IL
- MA
- MD
- ME
- MI
- NC
- NH
- NJ
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- VT
- WA
- WV
100 Overlook Center
Suite 100
Princeton, NJ 08540
Ryan Iannuzzo, CRPS

Senior Wealth Strategy Associate

Chartered Retirement Plans Specialist℠
View bio
- AZ
- CA
- CO
- CT
- DE
- FL
- GA
- IL
- MA
- MD
- ME
- MI
- MO
- NC
- NE
- NH
- NJ
- NV
- NY
- OR
- PA
- TX
- VA
- WI
- WY
Ryan Iannuzzo has been with Princeton Investment Consulting for over seven years and acts as a vital part of our Institutional Consulting and Private Client businesses. Passionate about constantly challenging himself and our team, Ryan is our point person for strategic business development, performance reporting and investment research. He provides our clients with a unique and enhanced perspective through diligent attention to holistic financial planning and financial markets.

Ryan holds the Series 7, 63, 66 and NJ Insurance Producer’s licenses as well as the Chartered Retirement Plan Specialist (CRPS®) designation. He received his bachelor's degree in finance and marketing with a minor in philosophy from Manhattan College.

Outside of the office Ryan resides in East Brunswick, NJ with his wife Samantha and daughters Grace and Lily. He is an active member in the community. His involvement includes:
- American Red Cross of Central New Jersey, Board Member
- St. Joseph High School Hall of Distinction Selection Committee, Founding Member
- St. Joseph High School, Class Chair
- St. Bartholomew Parish's St. Vincent de Paul Society, Member
- Greater Middlesex/Somerset County Estate Planning Council, Member
- East Brunswick Regional Chamber of Commerce, Member
- Manhattan College, Bachelor's Degree in Finance, minor in Philosophy
- Chartered Retirement Plans Specialist℠
100 Overlook Center
Suite 303
Princeton, NJ 08540

Teresa Treanor

Team Administrator
View bio
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- VA
- VT
- WA
- WI
- WV
- WY
Teresa Treanor joined Princeton Investment Consulting in 2018 as our new Team Administrator. In this role, Terri works with our administrative staff to deliver exceptional client service and assists the team with preparing for client meetings, fixed income and equity trading and coordinating marketing and business development efforts. Throughout a successful 28 year career, she has filled many roles within the branch office, from branch cashier to Operations Manager, branch manager's assistant, senior registered client service associate & wealth strategy associate. Using the knowledge and experience she's gained throughout the years, Terri has proven herself to be a great addition to our team.

Terri understands the value personal connections bring to the financial services business. Her understanding of the markets and the needs of our clients as well as her ability to quickly adapt to changes make her the perfect person to oversee our day-to-day business.

Terri has her Series 7, 63, 65 and NJ Insurance Producer's licenses. In addition to being our Team Administrator, Terri is the CSA Coach for the Princeton, NJ office, setting objectives and helping other staff members drive results across the firm.
100 Overlook Center
Suite 303
Princeton, NJ 08540
Lisette Hernandez

Senior Client Associate
View bio
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WV
- WY
Lisette Hernandez is a 28 plus year industry veteran and the first point of contact for incoming client and prospect requests for Princeton Investment Consulting. An integral part of the business, Lisette's patience, understanding of the financial services industry and ability to connect well with others makes her the ideal fit to be our lead CSA for all inquiries, new account openings and to act as our liaison between the team and branch operations/home office. Lisette also assists the team with security trading, margin reporting and scheduling.

Her passion for helping our clients has been consistent for over 28 years. She focuses on what's needed and then pools knowledge, advice and resources to arrive at the best solution. Listening is important during this process and Lisette excels at attention to detail. Her understanding of UBS processes enables her to quickly and accurately accomplish all tasks at hand.

Lisette holds both the Series 7 and 66 licenses.
100 Overlook Center
Suite 303
Princeton, NJ 08540

Patricia Cashin

Market Director

View bio

Patricia is the Market Director of the Princeton, NJ office where she serves as an advocate and partner with Financial Advisors and service support teams to deliver a world class wealth management client experience. She partners with field leaders within the Market to help foster a culture of connectivity between the firm and the Financial Advisors. Her primary responsibility is to help drive organic growth with a focus on the tactics to execute on key products and services that lead to net new money gains in enhanced economic profit. She prides herself on bringing the best and deepest resources to serve the clients' and Financial Advisors' needs, both through the strength of UBS and the human capital of her leadership team.

Her prior experience includes multiple facets of branch administration as well as client and advisor engagement. Those roles include being the Assistant Market Head in the Park Avenue Market, NYC; Head of Teaming and Succession Planning; and Experienced Advisor Recruiting groups at UBS.

Patricia joined UBS in 2012 from Merrill Lynch, where she spent the prior 14 years leading Advisor Recruitment and Integration efforts for 7 years. In her career at Merrill Lynch, she held management positions where she was responsible for Recruiting Business Managements, FA Compensation and numerous field facing roles.

She lives in Manalapan, NJ with her husband Jeffrey and their 2 children, Aiden and Liam.
Tara Flax

Admin Manager

View bio

Tara has been in the industry for over 25 years. Prior to joining UBS, she spent several years at Wells Fargo where she worked in support and management roles, with her most recent as Assistant Field Support Manager. She also spent several years at Merrill Lynch in various roles.

She graduated from Baruch College with a Bachelor of Business Administration degree with a concentration in Finance and Investments. Tara holds the FINRA Series 7, 63, 66 and 9/10 licenses. She also holds the New Jersey Life and Health Insurance Licenses.

Tara lives in East Brunswick with her husband Andre and their children, Marcus, Adam and Tiffany.

L. Marc Shegoski

Managing Director–Wealth Management

Senior Institutional Consultant, UBS Institutional Consulting Program
View bio Industry recognition
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WV
- WY
Marc has more than 38 years of experience building long-lasting relationships with non-profits, foundations, endowments, retirement plans, and high net worth clients. As a UBS Senior Institutional Consultant, a designation held by only 28 of UBS‘s top Institutional Consultants, Marc specializes in asset allocation, manager due diligence, portfolio construction, and trading dynamics.

Marc was a partner in the development of the UBS Institutional Consulting Group, previously named PRIME Asset Consulting at Paine Webber & Kidder Peabody. With deep experience beyond consulting, Marc was a founding partner of a New York Stock Exchange firm, a Director of the Office State Courts Administrator for the State of Missouri and a Consultant to the Special Investigation Commission of the New Jersey Senate.

Professional achievements and education
- Member of the Government Finance Officer‘s Association and a regular speaker at their conferences throughout the country
- Former board member of NAI, the largest privately held global commercial real estate brokerage network
- A current CPWA® candidate at The University of Chicago Booth School of Business
  Corporate Sponsored Financial Planner
- B.A. degree, Rutgers College with distinction
- M.S. degree, Harry S. Truman School of Government, University of Missouri–Columbia, U.S. National Presidential Fellowship
Outside of UBS

Marc is a board member of multiple charitable organizations in the greater Princeton-New Brunswick area and an adjunct instructor at Rutgers University and Rider University.
- Barron's Top 1,000 Financial Advisors, 2009, 2010, 2011, 2012, 2013The Barron's rating is awarded annually in March and is based on information from the prior year Q3.
- Barron's Top 1,200 Financial Advisors, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024
  The Barron's rating is awarded annually in March and is based on information from the prior year Q3.
- Barron's Top 100 Financial Advisors, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
- Barron's Top 100 Institutional Consultants, 2021, 2022, 2023The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
- Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- NAPA Top DC Advisor Teams, 2021, 2022, 2023The NAPA rating is awarded annually in March based on information from December of the prior year.
- PLANADVISER Top Retirement Plan Advisers, 2016, 2022, 2023, 2024The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
- Rutgers College, B.A. degree
- Harry S. Truman School of Government, University of Missouri–Columbia, M.S. degree
- Senior Institutional Consultant, UBS Institutional Consulting Program
- Senior Retirement Plan Consultant
- Corporate Stock Benefit Consultant
100 Overlook Center
Suite 303
Princeton, NJ 08540
Craig Leiderman

Managing Director–Investments

Financial Advisor
View bio Industry recognition
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VI
- VT
- WA
- WI
- WV
- WY
Craig M. Leiderman is a Managing Director and has been with UBS for 18 years. His expertise includes the analysis of fixed-income and equity portfolios and recommending strategies to improve and optimize portfolio performance. Craig runs UBS’s proprietary bond optimization and portfolio analytics system. His educational qualifications include a CIMA® from the Wharton School of Business, an MBA with high honors from Fordham University, with majors in finance and accounting. He also holds an undergraduate degree with honors from Syracuse University, specializing in finance.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- NAPA Top DC Advisor Teams, 2021, 2023The NAPA rating is awarded annually in March based on information from December of the prior year.
- PLANADVISER Top Retirement Plan Advisers, 2016The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
- Fordham University, MBA -majors in finance and accounting
- Syracuse University, Undergraduate Degree - Finance
1285 Avenue Of The Americas
New York, NY 10019
David Sears, CFP, CIMA, CRPS

Senior Vice President–Wealth Management

Senior Institutional Consultant, UBS Institutional Consulting Program
View bio Industry recognition
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David has experience working with a wide array of institutional clients and high net worth families. David supports the Princeton Investment Consulting group with portfolio construction, asset allocation, risk management, investment manager research, equity and fixed income trading, portfolio reporting and financial planning.

David is a member of the UBS Institutional Consulting Advisory Council, a group of 12 Institutional Consultants from around the country who advise the firm on all aspects of the institutional business. He joined UBS in 2007 as part of a select group chosen nationally to complete a focused wealth management and institutional consulting program.

The credentials that help build confidence:
- UBS Institutional Consulting Advisory Council Member
- Certified Financial Planner® Professional
- Certified Investment Management Analyst®
- Chartered Retirement Plans Specialist®
- CIMA Certification Commission Member
- Corporate Sponsored Financial Planner
- B.S. degree in finance and economics from Rutgers Business School, Phi Beta Kappa
Outside of UBS

David resides with his wife and three children in Wall, New Jersey.
- Barron's Top 100 Institutional Consultants, 2021, 2022, 2023The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2017, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually between June and September based on information from a 12 month period ending in March of the award year.
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2018, 2019, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually between June and September based on information from a 12 month period ending in March of the award year.
- Forbes Best-in-State Wealth Advisors, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- NAPA Top DC Advisor Teams, 2021, 2022, 2023The NAPA rating is awarded annually in March based on information from December of the prior year.
- PLANADVISER Top Retirement Plan Advisers, 2016The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
- Rutgers Business School, B.S. degree in Finance and Economics
- Senior Institutional Consultant, UBS Institutional Consulting Program
- Senior Retirement Plan Consultant
- Endowment & Foundation Consultant
100 Overlook Center
Suite 303
Princeton, NJ 08540
Marc C. Portnoy

First Vice President–Wealth Management

Financial Advisor
View bio
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100 Overlook Center
Suite 303
Princeton, NJ 08540
Kevin E. Kelly

Senior Vice President–Wealth Management

Financial Advisor
View bio
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100 Overlook Center
Suite 100
Princeton, NJ 08540
Ryan Iannuzzo, CRPS

Senior Wealth Strategy Associate

Chartered Retirement Plans Specialist℠
View bio
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Ryan Iannuzzo has been with Princeton Investment Consulting for over seven years and acts as a vital part of our Institutional Consulting and Private Client businesses. Passionate about constantly challenging himself and our team, Ryan is our point person for strategic business development, performance reporting and investment research. He provides our clients with a unique and enhanced perspective through diligent attention to holistic financial planning and financial markets.

Ryan holds the Series 7, 63, 66 and NJ Insurance Producer’s licenses as well as the Chartered Retirement Plan Specialist (CRPS®) designation. He received his bachelor's degree in finance and marketing with a minor in philosophy from Manhattan College.

Outside of the office Ryan resides in East Brunswick, NJ with his wife Samantha and daughters Grace and Lily. He is an active member in the community. His involvement includes:
- American Red Cross of Central New Jersey, Board Member
- St. Joseph High School Hall of Distinction Selection Committee, Founding Member
- St. Joseph High School, Class Chair
- St. Bartholomew Parish's St. Vincent de Paul Society, Member
- Greater Middlesex/Somerset County Estate Planning Council, Member
- East Brunswick Regional Chamber of Commerce, Member
- Manhattan College, Bachelor's Degree in Finance, minor in Philosophy
- Chartered Retirement Plans Specialist℠
100 Overlook Center
Suite 303
Princeton, NJ 08540
Teresa Treanor

Team Administrator
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Teresa Treanor joined Princeton Investment Consulting in 2018 as our new Team Administrator. In this role, Terri works with our administrative staff to deliver exceptional client service and assists the team with preparing for client meetings, fixed income and equity trading and coordinating marketing and business development efforts. Throughout a successful 28 year career, she has filled many roles within the branch office, from branch cashier to Operations Manager, branch manager's assistant, senior registered client service associate & wealth strategy associate. Using the knowledge and experience she's gained throughout the years, Terri has proven herself to be a great addition to our team.

Terri understands the value personal connections bring to the financial services business. Her understanding of the markets and the needs of our clients as well as her ability to quickly adapt to changes make her the perfect person to oversee our day-to-day business.

Terri has her Series 7, 63, 65 and NJ Insurance Producer's licenses. In addition to being our Team Administrator, Terri is the CSA Coach for the Princeton, NJ office, setting objectives and helping other staff members drive results across the firm.
100 Overlook Center
Suite 303
Princeton, NJ 08540
Lisette Hernandez

Senior Client Associate
View bio
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Lisette Hernandez is a 28 plus year industry veteran and the first point of contact for incoming client and prospect requests for Princeton Investment Consulting. An integral part of the business, Lisette's patience, understanding of the financial services industry and ability to connect well with others makes her the ideal fit to be our lead CSA for all inquiries, new account openings and to act as our liaison between the team and branch operations/home office. Lisette also assists the team with security trading, margin reporting and scheduling.

Her passion for helping our clients has been consistent for over 28 years. She focuses on what's needed and then pools knowledge, advice and resources to arrive at the best solution. Listening is important during this process and Lisette excels at attention to detail. Her understanding of UBS processes enables her to quickly and accurately accomplish all tasks at hand.

Lisette holds both the Series 7 and 66 licenses.
100 Overlook Center
Suite 303
Princeton, NJ 08540

Patricia Cashin

Market Director

View bio

Patricia is the Market Director of the Princeton, NJ office where she serves as an advocate and partner with Financial Advisors and service support teams to deliver a world class wealth management client experience. She partners with field leaders within the Market to help foster a culture of connectivity between the firm and the Financial Advisors. Her primary responsibility is to help drive organic growth with a focus on the tactics to execute on key products and services that lead to net new money gains in enhanced economic profit. She prides herself on bringing the best and deepest resources to serve the clients' and Financial Advisors' needs, both through the strength of UBS and the human capital of her leadership team.

Her prior experience includes multiple facets of branch administration as well as client and advisor engagement. Those roles include being the Assistant Market Head in the Park Avenue Market, NYC; Head of Teaming and Succession Planning; and Experienced Advisor Recruiting groups at UBS.

Patricia joined UBS in 2012 from Merrill Lynch, where she spent the prior 14 years leading Advisor Recruitment and Integration efforts for 7 years. In her career at Merrill Lynch, she held management positions where she was responsible for Recruiting Business Managements, FA Compensation and numerous field facing roles.

She lives in Manalapan, NJ with her husband Jeffrey and their 2 children, Aiden and Liam.
Tara Flax

Admin Manager

View bio

Tara has been in the industry for over 25 years. Prior to joining UBS, she spent several years at Wells Fargo where she worked in support and management roles, with her most recent as Assistant Field Support Manager. She also spent several years at Merrill Lynch in various roles.

She graduated from Baruch College with a Bachelor of Business Administration degree with a concentration in Finance and Investments. Tara holds the FINRA Series 7, 63, 66 and 9/10 licenses. She also holds the New Jersey Life and Health Insurance Licenses.

Tara lives in East Brunswick with her husband Andre and their children, Marcus, Adam and Tiffany.

Managing wealth is our craft

We’re committed to understanding what wealth means for you.

At UBS, excellence comes from nurturing the best of our heritage, mastering the details and delivering the expertise you need to turn your financial vision into a reality. The result? Financial advice that is finely crafted for what matters most to you.

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L. Marc Shegoski

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David Sears, CFP, CIMA, CRPS

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Lisette Hernandez

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