Guiding our clients for generations

Knowledge. Experience. Results.

The power of knowledge

Princeton Investment Consulting delivers the deep knowledge of a boutique investment firm with the power of UBS, a global wealth management leader.

Experience. The advisors on our team have spent the majority of their careers with UBS, building long-term relationships with our clients. Our diverse expertise, cohesiveness and knowledge of best practices help us deliver personalized solutions and stellar customer service to our clients.

Trust. As a fiduciary, we work with a diverse client base of high net worth individuals, family offices, corporate retirement plans, unions, municipalities, foundations, health care and educational institutions, as well as nonprofit organizations. Our clients can entrust us with what matters most to them—from managing multigenerational wealth to helping an organization achieve their mission.

Results. Whether your goal is to maximize financial results for your employees, or build your family’s legacy, we focus on your unique needs. Listening closely is of utmost importance since your goals and needs may change depending on your company’s circumstances or individual life stage. All our clients can expect to receive thoughtful perspectives, personalized service and the consistent results Princeton Investment Consulting strives for.

person a top mountain

150

Collective years of experience

35

Years in business as a team

client to team member ratio


Institutional Consulting and Corporate Services

As our client, you can benefit from the scope, scale and oversight of a global financial services firm coupled with the independence, objectivity and individualized service capabilities of a boutique advisory and consulting group.

investments and papers

Institutional Consulting

Corporate Services

Father and daughter hiking in fields

Navigating opportunities across your enterprise

business man

Our Outsourced CIO (OCIO) model

Workers sitting in office

Workplace Wealth

Mountain climbers on peak at sunrise

A leading global wealth manager

Private Wealth

We see it as our top responsibility to understand each aspect of our clients' unique and often complicated financial life to help them accomplish their goals.

Family on back porch

Wealth transfer across generations

Three generations in apple orchard

Turn possibilities into a plan

Container ship

Maximize your potential wealth

family on beach

Creating a legacy for your family’s future

Business Owner strategies

Business Owner strategies

Your business

Your business

Advanced planning

Advanced planning

Advanced planning

Tailored lending

Tailored lending

72% of the world’s wealthiest people are self-made, and most tend to be business owners. Entrepreneurs have the drive to build something great, and we have the solutions to turn their aspirations into reality.

Advanced planning

We understand that planning is an integral part of a well thought out financial roadmap. We can help guide you through the process, working with you to craft a plan that aligns with your priorities and challenges, while allowing to you to take advantage of unexpected opportunities and life changes.

As part of the planning process, we can also draw on network of professionals, as well as the highly specialized resources of UBS’s Advanced Planning Group.

Our experienced banking and credit teams offer potential solutions for a range of liquidity and capital funding needs. Expect bespoke strategies for concentrated and restricted stock loan strategies, unsecured loans, REIT operating units, hedge-fund backed loans and more.

Learn more

Leverage our Institutional Consulting experience

Because of our experience working with institutional clients in a fiduciary capacity, we have a depth of knowledge in the design, implementation and monitoring of complex investment solutions. We translate this institutional consulting experience into action by creating comprehensive wealth strategies.

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    L. Marc Shegoski

    Managing Director–Wealth Management

    Senior Institutional Consultant, UBS Institutional Consulting Program

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    • AK
    • AL
    • AR
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • IA
    • ID
    • IL
    • IN
    • KS
    • LA
    • MA
    • MD
    • ME
    • MI
    • MN
    • MO
    • MT
    • NC
    • ND
    • NE
    • NH
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OR
    • PA
    • PR
    • RI
    • SC
    • SD
    • TN
    • TX
    • UT
    • VA
    • VT
    • WA
    • WI
    • WV
    • WY

    “Our team takes great pride in deeply understanding the families and organizations we work with. We relate to what is going on in their communities and deliver our recommendations and economic overviews through warm conversations, practical stories, and clear context.”

    Focus

    As the founding partner of Princeton Investment Consulting, Marc built the team with a distinct vision. Through a multi-generational, high-touch approach, he leads the team bringing decades of experience in successfully solving for complex issues for both affluent clients and institutions, such as corporations, non-profits, foundations, and endowments. 

    Background

    Marc was a partner in the development of the UBS Institutional Consulting Group, previously named PRIME Asset Consulting at Paine Webber & Kidder Peabody. He was also a founding partner of a New York Stock Exchange firm, a Director of the Office State Courts Administrator for the State of Missouri, and a Consultant to the Special Investigation Commission of the New Jersey Senate. Marc earned the Chartered SRI Counselor designation to keep up with the latest sustainable, responsible and impact investment strategies that may be available to his clients, and he is also highly knowledgeable in alternative strategies. Marc earned a B.A. from Rutgers College with distinction and a M.S.P.A. degree from Harry S. Truman School of Government from the University of Missouri–Columbia. He also was a U.S. National Presidential Fellowship graduate.

    Personal

    Marc cares deeply about his community and is a board member of multiple charitable organizations in the greater Princeton-New Brunswick area, including the Red Cross State Board and the Investment Committee of the Greenwood House Foundation. 

    • Barron's Top 1,000 Financial Advisors, 2009, 2010, 2011, 2012, 2013The Barron's rating is awarded annually in March and is based on information from the prior year Q3. 
    • Barron's Top 1,200 Financial Advisors, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024
      The Barron's rating is awarded annually in March and is based on information from the prior year Q3. 
    • Barron's Top 100 Financial Advisors, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
    • Barron's Top 100 Institutional Consultants, 2021, 2022, 2023, 2024The Barron's rating is awarded annually in April and is based on information from the prior year Q4. 
    • Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • NAPA Top DC Advisor Teams, 2021, 2022, 2024The NAPA rating is awarded annually in March based on information from December of the prior year.
    • PLANADVISER Top Retirement Plan Advisers, 2016, 2022, 2023, 2024The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
    • UBS Wealth Management Chairman’s Council, 2024UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

    • Rutgers College, B.A. degree
    • Harry S. Truman School of Government, University of Missouri–Columbia, M.S. degree
    • Senior Institutional Consultant, UBS Institutional Consulting Program
    • Senior Retirement Plan Consultant
    • Corporate Stock Benefit Consultant
    100 Overlook Center
    Suite 303
    Princeton, NJ 08540
    marc.shegoski@ubs.com
    L. Marc Shegoski
    100 Overlook Center,Princeton,NJ,08540
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    Craig Leiderman

    Managing Director–Investments

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    • AK
    • AL
    • AR
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • HI
    • IA
    • ID
    • IL
    • IN
    • KS
    • KY
    • LA
    • MA
    • MD
    • ME
    • MI
    • MN
    • MO
    • MS
    • MT
    • NC
    • ND
    • NE
    • NH
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OK
    • OR
    • PA
    • PR
    • RI
    • SC
    • SD
    • TN
    • TX
    • UT
    • VA
    • VI
    • VT
    • WA
    • WI
    • WV
    • WY

    “We are proud of our team approach to working with every client. We offer a unique professional perspective from three generations and always provide an educational point of view, so our clients understand our recommended strategies.” 

    Focus

    Craig utilizes his deep analytical expertise to enhance the client experience of the affluent clients. He maximizes investment objectives and evaluates investment performance relative to proper benchmarks over various interest rate scenarios. Craig specializes in fixed income, however his expertise also includes equity portfolios and recommending strategies to optimize portfolio performance. He looks at both economic and investment indicators and strives to always provide an educational point of view. Craig’s trading background provides him with the unique ability to understand the complexities of wealth management as well as the investment committee side of the business.

    Background

    Craig joined UBS in 1995. He brings broad experience in research, product knowledge, optimization techniques and asset allocation. Craig has worked as a Financial Analyst and Asset Allocation Specialist. He has earned the Certified Investment Management Analyst from the Wharton School of Business to provide his clients with the most current strategies that may be available. He holds a B.S. with honors from Syracuse University in finance and accounting. He also holds a M.B.A. with high honors from Fordham University in finance.

    Personal

    A resident of New York City, Craig lives with his wife and two children. He is active in his community and enjoys working with kids who are part of the Yorkville Youth Athletic Association. He is also a Board member for the 79th Street tenants’ association, a group dedicated to providing better living on the Upper East Side.

    • Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • NAPA Top DC Advisor Teams, 2021, 2024The NAPA rating is awarded annually in March based on information from December of the prior year.
    • PLANADVISER Top Retirement Plan Advisers, 2016The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.

    • Fordham University, MBA -majors in finance and accounting
    • Syracuse University, Undergraduate Degree - Finance
      1285 Avenue Of The Americas
      New York, NY 10019
      craig.leiderman@ubs.com
      Craig Leiderman
      1285 Avenue Of The Americas,New York,NY,10019
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      David Sears, CFP, CIMA, CRPS

      Senior Vice President–Wealth Management

      Senior Institutional Consultant, UBS Institutional Consulting Program

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      • AZ
      • CA
      • CO
      • CT
      • DC
      • DE
      • FL
      • GA
      • IL
      • IN
      • MA
      • MD
      • ME
      • MI
      • MO
      • MT
      • NC
      • NE
      • NH
      • NJ
      • NY
      • OH
      • PA
      • RI
      • SC
      • TN
      • TX
      • VA
      • VT
      • WA
      • WV
      • WY

      “Our team is dedicated to making our clients feel comfortable with our recommendations and strategies. We strive to explain the markets and what is going on in the world in a relatable manner, so they always feel informed. We understand what matters to them and will work tirelessly on their behalf.”

      Focus

      David works with a variety of institutions and affluent clients to help them navigate financial complexities through a highly specialized service approach. As a former member of the UBS Institutional Consulting Advisory Council, David helps advise the firm on all aspects of the institutional business. He works closely with corporations, non-profits, foundations and endowments to develop customized strategies designed to help them work toward their objectives. David takes the time to understand his clients and wants them to feel like they are learning every time they meet. He has the unique ability to explain complex concepts in a relatable way.

      Background

      David joined UBS in 2007 as part of a handpicked group chosen nationally to complete a focused wealth management and institutional consulting program. He brings deep expertise to the team and extensive access to contacts and resources at the firm. David has earned the CERTIFIED FINANCIAL PLANNERä, Certified Investment Management Analyst®, and Chartered Retirement Plans Specialist® professional certifications to serve his clients more comprehensively.  He was a member of the CIMA Certification Commission, the group of individuals that assist in the writing of the Certified Investment Management Analyst® exam. David earned B.S. in finance and economics from Rutgers Business School, graduating Phi Beta Kappa.

      Personal

      As a resident of Wall, New Jersey, David and his wife have three children. David was formerly a board member and volunteers his time with mental and behavioral health organizations.

      • Barron's Top 100 Institutional Consultants, 2021, 2022, 2023, 2024The Barron's rating is awarded annually in April and is based on information from the prior year Q4. 
      • Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2017, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
      • Forbes Best-in-State Wealth Advisors, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
      • Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
      • Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2018, 2019, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
      • NAPA Top DC Advisor Teams, 2021, 2022, 2024The NAPA rating is awarded annually in March based on information from December of the prior year.
      • PLANADVISER Top Retirement Plan Advisers, 2016The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.

      • Rutgers Business School, B.S. degree in Finance and Economics
      • Senior Institutional Consultant, UBS Institutional Consulting Program
      • Senior Retirement Plan Consultant
      • Endowment & Foundation Consultant
      100 Overlook Center
      Suite 303
      Princeton, NJ 08540
      david.sears@ubs.com
      David Sears, CFP, CIMA, CRPS
      100 Overlook Center,Princeton,NJ,08540
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      Marc C. Portnoy

      First Vice President–Wealth Management

      Financial Advisor

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      • AZ
      • CA
      • CO
      • CT
      • DC
      • DE
      • FL
      • GA
      • IL
      • MA
      • MD
      • ME
      • MI
      • MO
      • NC
      • NH
      • NJ
      • NY
      • OH
      • PA
      • SC
      • TN
      • TX
      • VA
      • VT
      • WA
      • WV

      Focus

      Marc brings decades of experience serving affluent clients and their families. He is a true student of the business and loves the process of researching investment selections. Marc brings a science to his assessment of investments and tailors specific strategies to each client’s unique situation. He takes pride in collaborating with his clients while building genuine trust and long-term relationships, and he communicates with clients according to their preference and helps them to feel comfortable with their investment decisions. Having navigated the ups and downs of decades of market cycles, Marc believes that taking no risk is a risk in itself, and having a well-diversified portfolio helps to mitigate risk.

       

      Background

      Prior to joining UBS in 1994, Marc was a Vice President of Investments at Prudential Securities and a Financial Consultant at Merrill Lynch. He holds the FINRA Series 7 and 63 professional licenses and earned a B.S. in chemistry from the University of Florida.

       

      Personal

      Marc lives in Ewing, New Jersey, and has two adult children—his daughter is a social worker, and his son works in the film industry. Outside of the office, he enjoys cycling, which has been his passion for 40 years.

            100 Overlook Center
            Suite 303
            Princeton, NJ 08540
            marc.portnoy@ubs.com
            Marc C. Portnoy
            100 Overlook Center,Princeton,NJ,08540
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            Kevin E. Kelly

            Senior Vice President–Wealth Management

            Financial Advisor

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            • CA
            • CO
            • CT
            • DC
            • DE
            • FL
            • GA
            • IL
            • MA
            • MD
            • ME
            • MI
            • NC
            • NH
            • NJ
            • NY
            • OH
            • PA
            • SC
            • TN
            • TX
            • VA
            • VT
            • WA
            • WV

                  100 Overlook Center
                  Suite 100
                  Princeton, NJ 08540
                  kevin.e.kelly@ubs.com
                  Kevin E. Kelly
                  100 Overlook Center,Princeton,NJ,08540
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                  Ryan Iannuzzo, CRPS

                  Senior Wealth Strategy Associate

                  Chartered Retirement Plans Specialist℠

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                  • AZ
                  • CA
                  • CO
                  • CT
                  • DE
                  • FL
                  • GA
                  • IL
                  • MA
                  • MD
                  • ME
                  • MI
                  • MO
                  • NC
                  • NE
                  • NH
                  • NJ
                  • NV
                  • NY
                  • OR
                  • PA
                  • TX
                  • VA
                  • WI
                  • WY

                  Focus

                  Ryan dedicates his efforts to understanding each client’s unique goals and needs, whether they are private individuals or institutions. By building deep relationships, he tailors financial planning and investment strategies that align with each client’s vision for the future. Whether working with retirement plan clients, institutions or private individuals, Ryan ensures that his advice is customized to achieve long-term success. His focus on business development and fostering connections with clients and other professionals is key to his approach, as he brings the full breadth of UBS’s resources to every relationship.

                   

                  Background

                  Ryan brings over a decade of industry experience and began his career at Vanguard before transitioning to Princeton Investment Consulting and UBS. To meet the wide range of client needs, he earned the Chartered Retirement Plans Specialist designation and holds FINRA Series 7, 63, and 66 securities licenses, along with the New Jersey Insurance Producer’s license. Ryan holds a B.S. in finance and marketing with a minor in philosophy from Manhattan University.

                   

                  Personal

                  Ryan lives in East Brunswick with his wife and two daughters. Giving back is central to his life, and he’s deeply involved in the community. He serves as Assistant Treasurer for the St. Vincent de Paul Society, St. Bartholomew Conference, sits on the board of the American Red Cross of Central New Jersey, and helped launch DisruptHR: Princeton as a Founding Board Member. Ryan also mentors students through Manhattan University and Tau Mu’s Mentorship Programs, and stays connected to his high school, St. Joseph in Metuchen, as a class chair.

                    • Manhattan College, Bachelor's Degree in Finance, minor in Philosophy
                    • Chartered Retirement Plans Specialist℠
                    100 Overlook Center
                    Suite 303
                    Princeton, NJ 08540
                    ryan.iannuzzo@ubs.com
                    Ryan Iannuzzo, CRPS
                    100 Overlook Center,Princeton,NJ,08540
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                    Teresa Treanor

                    Team Administrator

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                    • AK
                    • AL
                    • AR
                    • AZ
                    • CA
                    • CO
                    • CT
                    • DC
                    • DE
                    • FL
                    • GA
                    • IA
                    • ID
                    • IL
                    • IN
                    • KS
                    • LA
                    • MA
                    • MD
                    • ME
                    • MI
                    • MN
                    • MO
                    • MT
                    • NC
                    • ND
                    • NE
                    • NH
                    • NJ
                    • NM
                    • NV
                    • NY
                    • OH
                    • OR
                    • PA
                    • PR
                    • RI
                    • SC
                    • SD
                    • TN
                    • TX
                    • VA
                    • VT
                    • WA
                    • WI
                    • WV
                    • WY

                    Focus

                    Terri delivers highly specialized administrative support services on behalf of the team.  She is primarily responsible for team organization and administration as well as ensuring client satisfaction by helping create a customized client experience. Terri is also in charge of portfolio rebalances and trade execution, scheduling and preparing for client meetings and marketing for the team. With an extensive background in operations, she utilizes her experience and industry knowledge to help clients find solutions to the challenges they face on their path to achieving their financial goals, building strong relationships along the way.

                    Background

                    Bringing decades of comprehensive financial services experience, Terri joined Princeton Investment Consulting in 2018. Prior to joining the team, she held various roles within the industry including Branch Cashier, Branch Operations Manager, Branch Manager’s Assistant, Senior Registered Client Service Associate and Wealth Strategy Associate. She holds the Series 7, 63, 65 and New Jersey Insurance Producer's licenses.

                    Personal

                    Terri and her husband live in Hamilton, New Jersey with their three children. Outside of the office, Terri enjoys spending time with her family, traveling and is a fitness enthusiast.

                          100 Overlook Center
                          Suite 303
                          Princeton, NJ 08540
                          teresa.treanor@ubs.com
                          Teresa Treanor
                          100 Overlook Center,Princeton,NJ,08540
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                          Lisette Hernandez

                          Senior Client Associate

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                          • AK
                          • AL
                          • AR
                          • AZ
                          • CA
                          • CO
                          • CT
                          • DC
                          • DE
                          • FL
                          • GA
                          • IA
                          • ID
                          • IL
                          • IN
                          • KS
                          • LA
                          • MA
                          • MD
                          • ME
                          • MI
                          • MN
                          • MO
                          • MT
                          • NC
                          • ND
                          • NE
                          • NH
                          • NJ
                          • NM
                          • NV
                          • NY
                          • OH
                          • OR
                          • PA
                          • PR
                          • RI
                          • SC
                          • SD
                          • TN
                          • TX
                          • UT
                          • VA
                          • VT
                          • WA
                          • WI
                          • WV
                          • WY

                          Focus

                          Lisette serves as the first point of contact for the team, taking care of day-to-day client needs. She focuses on opening new accounts and assists with security trading, margin reporting and scheduling. Lisette excels at working at a fast pace and has a sharp attention to detail. Her gifts of listening and patience, coupled with her vast understanding of the financial services industry and UBS resources, give her the ability to genuinely connect with clients while solving complex issues. In addition to her client service role, she acts as the liaison between the Princeton Investment Consulting team, branch operations and the UBS home office.

                           

                          Background

                          Lisette joined UBS in 1996 and brings extensive client service experience within the financial industry. She has earned the FINRA Series 7 and 65 professional licenses.

                           

                          Personal

                          A resident of Hamilton, New Jersey, Lisette has a daughter and a son, who are both young adults. Outside of the office, she enjoys participating in charity events and loves animals and the great outdoors.

                                100 Overlook Center
                                Suite 303
                                Princeton, NJ 08540
                                lisette.hernandez@ubs.com
                                Lisette Hernandez
                                100 Overlook Center,Princeton,NJ,08540
                              • Patricia

                                Patricia Cashin

                                Market Director

                                Patricia is the Market Director of the Princeton, NJ office where she serves as an advocate and partner with Financial Advisors and service support teams to deliver a world class wealth management client experience. She partners with field leaders within the Market to help foster a culture of connectivity between the firm and the Financial Advisors.  Her primary responsibility is to help drive organic growth with a focus on the tactics to execute on key products and services that lead to net new money gains in enhanced economic profit. She prides herself on bringing the best and deepest resources to serve the clients' and Financial Advisors' needs, both through the strength of UBS and the human capital of her leadership team.  

                                Her prior experience includes multiple facets of branch administration as well as client and advisor engagement. Those roles include being the Assistant Market Head in the Park Avenue Market, NYC;  Head of Teaming and Succession Planning;  and Experienced Advisor Recruiting groups at UBS. 

                                Patricia joined UBS in 2012 from Merrill Lynch, where she spent the prior 14 years leading Advisor Recruitment and Integration efforts for 7 years. In her career at Merrill Lynch, she held management positions where she was responsible for Recruiting Business Managements, FA Compensation and numerous field facing roles.

                                She lives in Manalapan, NJ with her husband Jeffrey and their 2 children,  Aiden and Liam.

                              • Tara

                                Tara Flax

                                Admin Manager

                                Tara has been in the industry for over 25 years.  Prior to joining UBS, she spent several years at Wells Fargo where she worked in support and management roles, with her most recent as Assistant Field Support Manager.  She also spent several years at Merrill Lynch in various roles.    

                                She graduated from Baruch College with a Bachelor of Business Administration degree with a concentration in Finance and Investments.  Tara holds the FINRA Series 7, 63, 66 and 9/10 licenses.  She also holds the New Jersey Life and Health Insurance Licenses.

                                Tara lives in East Brunswick with her husband Andre and their children, Marcus, Adam and Tiffany.

                              UBS Year Ahead 2025

                              Roaring 20s: The next stage

                              Our Chief Investment Office (CIO) looks to what awaits investors in the next half of the decade with the 2025 edition of Year Ahead.

                              A dramatic change in US politics, Chinese economic stimulus, ongoing geopolitical developments and falling interest rates are all at play. How should you prepare your portfolio? Let’s talk about how you can move confidently forward in the new year and beyond.

                              Read the report

                              A leader in wealth management

                              Backed by the strength of our parent company, UBS AG

                              #1

                              for High Net-Worth clients

                              Euromoney Private Banking and Wealth Management Survey (peer review), 2015-2022

                              More than 160 years

                              offering financial advice

                              $5.9+ trn

                              UBS Group invested assets
                              As of 06/30/2024

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