Guiding our clients for generations

Knowledge. Experience. Results.

The power of knowledge

Princeton Investment Consulting delivers the deep knowledge of a boutique investment firm with the power of UBS, a global wealth management leader.

Experience. The advisors on our team have spent the majority of their careers with UBS, building long-term relationships with our clients. Our diverse expertise, cohesiveness and knowledge of best practices help us deliver personalized solutions and stellar customer service to our clients.

Trust. As a fiduciary, we work with a diverse client base of high net worth individuals, family offices, corporate retirement plans, unions, municipalities, foundations, health care and educational institutions, as well as nonprofit organizations. Our clients can entrust us with what matters most to them—from managing multigenerational wealth to helping an organization achieve their mission.

Results. Whether your goal is to maximize financial results for your employees, or build your family’s legacy, we focus on your unique needs. Listening closely is of utmost importance since your goals and needs may change depending on your company’s circumstances or individual life stage. All our clients can expect to receive thoughtful perspectives, personalized service and the consistent results Princeton Investment Consulting strives for.

150

Collective years of experience

Years in business as a team

client to team member ratio

Institutional Consulting and Corporate Services

As our client, you can benefit from the scope, scale and oversight of a global financial services firm coupled with the independence, objectivity and individualized service capabilities of a boutique advisory and consulting group.

Institutional Consulting

You offer a retirement plan to help employees prepare for their future, but being a plan sponsor is more challenging than ever before. Leadership teams are pressed to fulfill their fiduciary responsibilities, manage fees and expenses, and ensure their plans offer the right features. In addition, they must devote considerable time to keeping up with changing regulations and educating plan participants.

Working with our team offers all of the personal attention to detail of a boutique firm without having to give up the strength, security and resources of one of the world’s largest financial services companies.

Fiduciary and investment guidance
Fiduciary liability is a primary concern for many institutional clients. We acknowledge our responsibility in writing as defined in Section 3(21) of ERISA and will help you develop an investment process to address fiduciary obligations.

Our Outsourced CIO (OCIO) model
Our team provides comprehensive investment services including governance, asset allocation, manager selection and implementation for a complete OCIO solution. We do this by focusing on three central tenets: security, simplicity and savings.

Comprehensive investment solutions
By accessing the intellectual capital of UBS, as well as its in-depth manager research capabilities, we combine global insights and analyses with an open architecture mix of managers and funds. This allows us to develop investment programs uniquely tailored to the specific goals and objectives of each client.

Comprehensive planning for significant wealth

Corporate Services

Retirement Plan Consulting Services
A variety of retirement plan solutions can help meet the evolving needs of plan sponsors and prepare employees for a secure retirement. We offer fiduciary services to retirement plans that range from consulting services to turn-key discretionary and non-discretionary advisory programs. Depending on your organization's specific needs, we have a solution for you.

Employer Stock Option Plans
We empower your employees to realize the full value of their awards with access to education, tools and professional guidance that meet employees where they are, so they can do more with what you give them.

Employee Stock Purchase Plans
When your employees purchase a share of stock in your company, they become fellow owners and get to share in the financial risks and rewards of the company’s future. Usually, stockholder privileges include the right to receive dividends when they are declared, to vote at stockholder meetings and to be provided with financial information about the company. Employee stockholders become more closely linked to a shared goal—the success of their company.

Financial Wellness
Everyone’s financial journey is different. We believe that when companies provide their employees access to education, tools and professional guidance, everyone wins. We empower your employees at all ages and income levels to build healthy financial habits and improve their relationship with their money, so they can take more control of their financial future.

Corporate Sponsored Financial Planning
For companies looking to provide the benefit of financial planning for key employees, we offer plans tailored to their personal goals, customized to the complexity of all financial circumstances.

Deferred Compensation Plans
Employers looking to help key employees bridge the savings gap may consider qualified and nonqualified deferred compensation plan. As a partner to these companies, we’ll assist in the design and ongoing review of these plans.

Navigating opportunities across your enterprise

Our Outsourced CIO (OCIO) model

Our team provides comprehensive investment services including governance, asset allocation, manager selection and implementation for a complete OCIO solution. We do this by focusing on three central tenets: security, simplicity and savings.

We provide services that are transparent, direct and focused on outcomes while minimizing administrative burdens:

Plan governance and oversight
Investment policy statement creation
Selection, monitoring and replacement of third-party investment managers
Strategic and tactical asset allocation
Oversight of the alternative investments program
Risk modeling and customized reporting
Practical hedging program design and implementation
Portfolio management

Workplace Wealth

Private Wealth

We see it as our top responsibility to understand each aspect of our clients' unique and often complicated financial life to help them accomplish their goals.

Wealth transfer across generations

Turn possibilities into a plan

What’s really important to you—today and for the long term? UBS Wealth Way starts with questions and discussions that can help you organize your financial life into three key dimensions: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

^{UBS Wealth Way is an approach incorporating Liquidity. Longevity. Legacy. strategies that UBS Financial Services Inc. and our Financial Advisors can use to assist clients in exploring and pursuing their wealth management needs and goals over different time frames. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved. All investments involve the risk of loss, including the risk of loss of the entire investment. Time frames may vary. Strategies are subject to individual client goals, objectives and suitability.}

Maximize your potential wealth

Building multicultural wealth, together

A leading global wealth manager

Creating a legacy for your family’s future

Business Owner strategies

Your business

72% of the world’s wealthiest people are self-made, and most tend to be business owners. Entrepreneurs have the drive to build something great, and we have the solutions to turn their aspirations into reality.

Learn more

Advanced planning

We understand that planning is an integral part of a well thought out financial roadmap. We can help guide you through the process, working with you to craft a plan that aligns with your priorities and challenges, while allowing to you to take advantage of unexpected opportunities and life changes.

As part of the planning process, we can also draw on network of professionals, as well as the highly specialized resources of UBS’s Advanced Planning Group.

Connect with us

Tailored lending

Our experienced banking and credit teams offer potential solutions for a range of liquidity and capital funding needs. Expect bespoke strategies for concentrated and restricted stock loan strategies, unsecured loans, REIT operating units, hedge-fund backed loans and more.

Learn more

Learn more

Connect with us

Leverage our Institutional Consulting experience

Because of our experience working with institutional clients in a fiduciary capacity, we have a depth of knowledge in the design, implementation and monitoring of complex investment solutions. We translate this institutional consulting experience into action by creating comprehensive wealth strategies.

L. Marc Shegoski

Managing Director–Wealth Management

Senior Institutional Consultant, UBS Institutional Consulting Program
View bio Industry recognition
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WV
- WY
“Our team takes great pride in deeply understanding the families and organizations we work with. We relate to what is going on in their communities and deliver our recommendations and economic overviews through warm conversations, practical stories, and clear context.”

Focus

As the founding partner of Princeton Investment Consulting, Marc built the team with a distinct vision. Through a multi-generational, high-touch approach, he leads the team bringing decades of experience in successfully solving for complex issues for both affluent clients and institutions, such as corporations, non-profits, foundations, and endowments.

Background

Marc was a partner in the development of the UBS Institutional Consulting Group, previously named PRIME Asset Consulting at Paine Webber & Kidder Peabody. He was also a founding partner of a New York Stock Exchange firm, a Director of the Office State Courts Administrator for the State of Missouri, and a Consultant to the Special Investigation Commission of the New Jersey Senate. Marc earned the Chartered SRI Counselor designation to keep up with the latest sustainable, responsible and impact investment strategies that may be available to his clients, and he is also highly knowledgeable in alternative strategies. Marc earned a B.A. from Rutgers College with distinction and a M.S.P.A. degree from Harry S. Truman School of Government from the University of Missouri–Columbia. He also was a U.S. National Presidential Fellowship graduate.

Personal

Marc cares deeply about his community and is a board member of multiple charitable organizations in the greater Princeton-New Brunswick area, including the Red Cross State Board and the Investment Committee of the Greenwood House Foundation.
- Barron's Top 1,000 Financial Advisors, 2009, 2010, 2011, 2012, 2013The Barron's rating is awarded annually in March and is based on information from the prior year Q3.
- Barron's Top 1,200 Financial Advisors, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024
  The Barron's rating is awarded annually in March and is based on information from the prior year Q3.
- Barron's Top 100 Financial Advisors, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
- Barron's Top 100 Institutional Consultants, 2021, 2022, 2023, 2024The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
- Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- NAPA Top DC Advisor Teams, 2021, 2022, 2024The NAPA rating is awarded annually in March based on information from December of the prior year.
- PLANADVISER Top Retirement Plan Advisers, 2016, 2022, 2023, 2024The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
- Rutgers College, B.A. degree
- Harry S. Truman School of Government, University of Missouri–Columbia, M.S. degree
- Senior Institutional Consultant, UBS Institutional Consulting Program
- Senior Retirement Plan Consultant
- Corporate Stock Benefit Consultant
100 Overlook Center
Suite 303
Princeton, NJ 08540

marc.shegoski@ubs.com

L. Marc Shegoski

100 Overlook Center,Princeton,NJ,08540
Craig Leiderman

Managing Director–Investments
View bio Industry recognition
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VI
- VT
- WA
- WI
- WV
- WY
“We are proud of our team approach to working with every client. We offer a unique professional perspective from three generations and always provide an educational point of view, so our clients understand our recommended strategies.”

Focus

Craig utilizes his deep analytical expertise to enhance the client experience of the affluent clients. He maximizes investment objectives and evaluates investment performance relative to proper benchmarks over various interest rate scenarios. Craig specializes in fixed income, however his expertise also includes equity portfolios and recommending strategies to optimize portfolio performance. He looks at both economic and investment indicators and strives to always provide an educational point of view. Craig’s trading background provides him with the unique ability to understand the complexities of wealth management as well as the investment committee side of the business.

Background

Craig joined UBS in 1995. He brings broad experience in research, product knowledge, optimization techniques and asset allocation. Craig has worked as a Financial Analyst and Asset Allocation Specialist. He has earned the Certified Investment Management Analyst from the Wharton School of Business to provide his clients with the most current strategies that may be available. He holds a B.S. with honors from Syracuse University in finance and accounting. He also holds a M.B.A. with high honors from Fordham University in finance.

Personal

A resident of New York City, Craig lives with his wife and two children. He is active in his community and enjoys working with kids who are part of the Yorkville Youth Athletic Association. He is also a Board member for the 79th Street tenants’ association, a group dedicated to providing better living on the Upper East Side.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- NAPA Top DC Advisor Teams, 2021, 2024The NAPA rating is awarded annually in March based on information from December of the prior year.
- PLANADVISER Top Retirement Plan Advisers, 2016The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
- Fordham University, MBA -majors in finance and accounting
- Syracuse University, Undergraduate Degree - Finance
1285 Avenue Of The Americas
New York, NY 10019

craig.leiderman@ubs.com

Craig Leiderman

1285 Avenue Of The Americas,New York,NY,10019
David Sears, CFP, CIMA, CRPS

Senior Vice President–Wealth Management

Senior Institutional Consultant, UBS Institutional Consulting Program
View bio Industry recognition
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IL
- IN
- MA
- MD
- ME
- MI
- MO
- MT
- NC
- NE
- NH
- NJ
- NY
- OH
- PA
- RI
- SC
- TN
- TX
- VA
- VT
- WA
- WV
- WY
“Our team is dedicated to making our clients feel comfortable with our recommendations and strategies. We strive to explain the markets and what is going on in the world in a relatable manner, so they always feel informed. We understand what matters to them and will work tirelessly on their behalf.”

Focus

David works with a variety of institutions and affluent clients to help them navigate financial complexities through a highly specialized service approach. As a former member of the UBS Institutional Consulting Advisory Council, David helps advise the firm on all aspects of the institutional business. He works closely with corporations, non-profits, foundations and endowments to develop customized strategies designed to help them work toward their objectives. David takes the time to understand his clients and wants them to feel like they are learning every time they meet. He has the unique ability to explain complex concepts in a relatable way.

Background

David joined UBS in 2007 as part of a handpicked group chosen nationally to complete a focused wealth management and institutional consulting program. He brings deep expertise to the team and extensive access to contacts and resources at the firm. David has earned the CERTIFIED FINANCIAL PLANNERä, Certified Investment Management Analyst®, and Chartered Retirement Plans Specialist® professional certifications to serve his clients more comprehensively. He was a member of the CIMA Certification Commission, the group of individuals that assist in the writing of the Certified Investment Management Analyst® exam. David earned B.S. in finance and economics from Rutgers Business School, graduating Phi Beta Kappa.

Personal

As a resident of Wall, New Jersey, David and his wife have three children. David was formerly a board member and volunteers his time with mental and behavioral health organizations.
- Barron's Top 100 Institutional Consultants, 2021, 2022, 2023, 2024The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2017, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- Forbes Best-in-State Wealth Advisors, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2018, 2019, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- NAPA Top DC Advisor Teams, 2021, 2022, 2024The NAPA rating is awarded annually in March based on information from December of the prior year.
- PLANADVISER Top Retirement Plan Advisers, 2016The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
- Rutgers Business School, B.S. degree in Finance and Economics
- Senior Institutional Consultant, UBS Institutional Consulting Program
- Senior Retirement Plan Consultant
- Endowment & Foundation Consultant
100 Overlook Center
Suite 303
Princeton, NJ 08540

david.sears@ubs.com

David Sears, CFP, CIMA, CRPS

100 Overlook Center,Princeton,NJ,08540
Marc C. Portnoy

First Vice President–Wealth Management

Financial Advisor
View bio
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IL
- MA
- MD
- ME
- MI
- MO
- NC
- NH
- NJ
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- VT
- WA
- WV
Focus

Marc brings decades of experience serving affluent clients and their families. He is a true student of the business and loves the process of researching investment selections. Marc brings a science to his assessment of investments and tailors specific strategies to each client’s unique situation. He takes pride in collaborating with his clients while building genuine trust and long-term relationships, and he communicates with clients according to their preference and helps them to feel comfortable with their investment decisions. Having navigated the ups and downs of decades of market cycles, Marc believes that taking no risk is a risk in itself, and having a well-diversified portfolio helps to mitigate risk.

Background

Prior to joining UBS in 1994, Marc was a Vice President of Investments at Prudential Securities and a Financial Consultant at Merrill Lynch. He holds the FINRA Series 7 and 63 professional licenses and earned a B.S. in chemistry from the University of Florida.

Personal

Marc lives in Ewing, New Jersey, and has two adult children—his daughter is a social worker, and his son works in the film industry. Outside of the office, he enjoys cycling, which has been his passion for 40 years.
100 Overlook Center
Suite 303
Princeton, NJ 08540

marc.portnoy@ubs.com

Marc C. Portnoy

100 Overlook Center,Princeton,NJ,08540
Kevin E. Kelly

Senior Vice President–Wealth Management

Financial Advisor
View bio
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IL
- MA
- MD
- ME
- MI
- NC
- NH
- NJ
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- VT
- WA
- WV
100 Overlook Center
Suite 100
Princeton, NJ 08540

kevin.e.kelly@ubs.com

Kevin E. Kelly

100 Overlook Center,Princeton,NJ,08540
Ryan Iannuzzo, CRPS

Senior Wealth Strategy Associate

Chartered Retirement Plans Specialist℠
View bio
- AZ
- CA
- CO
- CT
- DE
- FL
- GA
- IL
- MA
- MD
- ME
- MI
- MO
- NC
- NE
- NH
- NJ
- NV
- NY
- OR
- PA
- TX
- VA
- WI
- WY
Focus

Ryan dedicates his efforts to understanding each client’s unique goals and needs, whether they are private individuals or institutions. By building deep relationships, he tailors financial planning and investment strategies that align with each client’s vision for the future. Whether working with retirement plan clients, institutions or private individuals, Ryan ensures that his advice is customized to achieve long-term success. His focus on business development and fostering connections with clients and other professionals is key to his approach, as he brings the full breadth of UBS’s resources to every relationship.

Background

Ryan brings over a decade of industry experience and began his career at Vanguard before transitioning to Princeton Investment Consulting and UBS. To meet the wide range of client needs, he earned the Chartered Retirement Plans Specialist designation and holds FINRA Series 7, 63, and 66 securities licenses, along with the New Jersey Insurance Producer’s license. Ryan holds a B.S. in finance and marketing with a minor in philosophy from Manhattan University.

Personal

Ryan lives in East Brunswick with his wife and two daughters. His dedication to causes dear to him is reflected in his volunteer work and board memberships. He serves as the Assistant Treasurer for the St. Vincent de Paul Society at his church, is a Board Member of the American Red Cross of Central New Jersey, and mentors at both his college alma mater, Manhattan University, and Princeton’s Tau Mu Honor Society. Ryan is also a class chair for St. Joseph’s High School. He believes that helping others is at the heart of his personal and professional life, living by the motto: “If you want something done, ask a busy person.”
- Manhattan College, Bachelor's Degree in Finance, minor in Philosophy
- Chartered Retirement Plans Specialist℠
100 Overlook Center
Suite 303
Princeton, NJ 08540

ryan.iannuzzo@ubs.com

Ryan Iannuzzo, CRPS

100 Overlook Center,Princeton,NJ,08540

Teresa Treanor

Team Administrator
View bio
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- VA
- VT
- WA
- WI
- WV
- WY
Focus

Terri delivers highly specialized administrative support services on behalf of the team. She is primarily responsible for team organization and administration as well as ensuring client satisfaction by helping create a customized client experience. Terri is also in charge of portfolio rebalances and trade execution, scheduling and preparing for client meetings and marketing for the team. With an extensive background in operations, she utilizes her experience and industry knowledge to help clients find solutions to the challenges they face on their path to achieving their financial goals, building strong relationships along the way.

Background

Bringing decades of comprehensive financial services experience, Terri joined Princeton Investment Consulting in 2018. Prior to joining the team, she held various roles within the industry including Branch Cashier, Branch Operations Manager, Branch Manager’s Assistant, Senior Registered Client Service Associate and Wealth Strategy Associate. She holds the Series 7, 63, 65 and New Jersey Insurance Producer's licenses.

Personal

Terri and her family reside in New Jersey. Outside of the office, she enjoys spending time with her family, traveling, participating in community events and is an avid CrossFitter.
100 Overlook Center
Suite 303
Princeton, NJ 08540

teresa.treanor@ubs.com

Teresa Treanor

100 Overlook Center,Princeton,NJ,08540
Lisette Hernandez

Senior Client Associate
View bio
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WV
- WY
Focus

Lisette serves as the first point of contact for the team, taking care of day-to-day client needs. She focuses on opening new accounts and assists with security trading, margin reporting and scheduling. Lisette excels at working at a fast pace and has a sharp attention to detail. Her gifts of listening and patience, coupled with her vast understanding of the financial services industry and UBS resources, give her the ability to genuinely connect with clients while solving complex issues. In addition to her client service role, she acts as the liaison between the Princeton Investment Consulting team, branch operations and the UBS home office.

Background

Lisette joined UBS in 1996 and brings extensive client service experience within the financial industry. She has earned the FINRA Series 7 and 65 professional licenses.

Personal

A resident of Hamilton, New Jersey, Lisette has a daughter and a son, who are both young adults. Outside of the office, she enjoys participating in charity events and loves animals and the great outdoors.
100 Overlook Center
Suite 303
Princeton, NJ 08540

lisette.hernandez@ubs.com

Lisette Hernandez

100 Overlook Center,Princeton,NJ,08540

Patricia Cashin

Market Director

View bio

Patricia is the Market Director of the Princeton, NJ office where she serves as an advocate and partner with Financial Advisors and service support teams to deliver a world class wealth management client experience. She partners with field leaders within the Market to help foster a culture of connectivity between the firm and the Financial Advisors. Her primary responsibility is to help drive organic growth with a focus on the tactics to execute on key products and services that lead to net new money gains in enhanced economic profit. She prides herself on bringing the best and deepest resources to serve the clients' and Financial Advisors' needs, both through the strength of UBS and the human capital of her leadership team.

Her prior experience includes multiple facets of branch administration as well as client and advisor engagement. Those roles include being the Assistant Market Head in the Park Avenue Market, NYC; Head of Teaming and Succession Planning; and Experienced Advisor Recruiting groups at UBS.

Patricia joined UBS in 2012 from Merrill Lynch, where she spent the prior 14 years leading Advisor Recruitment and Integration efforts for 7 years. In her career at Merrill Lynch, she held management positions where she was responsible for Recruiting Business Managements, FA Compensation and numerous field facing roles.

She lives in Manalapan, NJ with her husband Jeffrey and their 2 children, Aiden and Liam.
Tara Flax

Admin Manager

View bio

Tara has been in the industry for over 25 years. Prior to joining UBS, she spent several years at Wells Fargo where she worked in support and management roles, with her most recent as Assistant Field Support Manager. She also spent several years at Merrill Lynch in various roles.

She graduated from Baruch College with a Bachelor of Business Administration degree with a concentration in Finance and Investments. Tara holds the FINRA Series 7, 63, 66 and 9/10 licenses. She also holds the New Jersey Life and Health Insurance Licenses.

Tara lives in East Brunswick with her husband Andre and their children, Marcus, Adam and Tiffany.

L. Marc Shegoski

Managing Director–Wealth Management

Senior Institutional Consultant, UBS Institutional Consulting Program
View bio Industry recognition
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WV
- WY
“Our team takes great pride in deeply understanding the families and organizations we work with. We relate to what is going on in their communities and deliver our recommendations and economic overviews through warm conversations, practical stories, and clear context.”

Focus

As the founding partner of Princeton Investment Consulting, Marc built the team with a distinct vision. Through a multi-generational, high-touch approach, he leads the team bringing decades of experience in successfully solving for complex issues for both affluent clients and institutions, such as corporations, non-profits, foundations, and endowments.

Background

Marc was a partner in the development of the UBS Institutional Consulting Group, previously named PRIME Asset Consulting at Paine Webber & Kidder Peabody. He was also a founding partner of a New York Stock Exchange firm, a Director of the Office State Courts Administrator for the State of Missouri, and a Consultant to the Special Investigation Commission of the New Jersey Senate. Marc earned the Chartered SRI Counselor designation to keep up with the latest sustainable, responsible and impact investment strategies that may be available to his clients, and he is also highly knowledgeable in alternative strategies. Marc earned a B.A. from Rutgers College with distinction and a M.S.P.A. degree from Harry S. Truman School of Government from the University of Missouri–Columbia. He also was a U.S. National Presidential Fellowship graduate.

Personal

Marc cares deeply about his community and is a board member of multiple charitable organizations in the greater Princeton-New Brunswick area, including the Red Cross State Board and the Investment Committee of the Greenwood House Foundation.
- Barron's Top 1,000 Financial Advisors, 2009, 2010, 2011, 2012, 2013The Barron's rating is awarded annually in March and is based on information from the prior year Q3.
- Barron's Top 1,200 Financial Advisors, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024
  The Barron's rating is awarded annually in March and is based on information from the prior year Q3.
- Barron's Top 100 Financial Advisors, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
- Barron's Top 100 Institutional Consultants, 2021, 2022, 2023, 2024The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
- Forbes Best-in-State Wealth Advisors, 2018, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- NAPA Top DC Advisor Teams, 2021, 2022, 2024The NAPA rating is awarded annually in March based on information from December of the prior year.
- PLANADVISER Top Retirement Plan Advisers, 2016, 2022, 2023, 2024The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
- Rutgers College, B.A. degree
- Harry S. Truman School of Government, University of Missouri–Columbia, M.S. degree
- Senior Institutional Consultant, UBS Institutional Consulting Program
- Senior Retirement Plan Consultant
- Corporate Stock Benefit Consultant
100 Overlook Center
Suite 303
Princeton, NJ 08540

marc.shegoski@ubs.com

L. Marc Shegoski

100 Overlook Center,Princeton,NJ,08540
Craig Leiderman

Managing Director–Investments
View bio Industry recognition
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- DC
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- FL
- GA
- HI
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VI
- VT
- WA
- WI
- WV
- WY
“We are proud of our team approach to working with every client. We offer a unique professional perspective from three generations and always provide an educational point of view, so our clients understand our recommended strategies.”

Focus

Craig utilizes his deep analytical expertise to enhance the client experience of the affluent clients. He maximizes investment objectives and evaluates investment performance relative to proper benchmarks over various interest rate scenarios. Craig specializes in fixed income, however his expertise also includes equity portfolios and recommending strategies to optimize portfolio performance. He looks at both economic and investment indicators and strives to always provide an educational point of view. Craig’s trading background provides him with the unique ability to understand the complexities of wealth management as well as the investment committee side of the business.

Background

Craig joined UBS in 1995. He brings broad experience in research, product knowledge, optimization techniques and asset allocation. Craig has worked as a Financial Analyst and Asset Allocation Specialist. He has earned the Certified Investment Management Analyst from the Wharton School of Business to provide his clients with the most current strategies that may be available. He holds a B.S. with honors from Syracuse University in finance and accounting. He also holds a M.B.A. with high honors from Fordham University in finance.

Personal

A resident of New York City, Craig lives with his wife and two children. He is active in his community and enjoys working with kids who are part of the Yorkville Youth Athletic Association. He is also a Board member for the 79th Street tenants’ association, a group dedicated to providing better living on the Upper East Side.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- NAPA Top DC Advisor Teams, 2021, 2024The NAPA rating is awarded annually in March based on information from December of the prior year.
- PLANADVISER Top Retirement Plan Advisers, 2016The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
- Fordham University, MBA -majors in finance and accounting
- Syracuse University, Undergraduate Degree - Finance
1285 Avenue Of The Americas
New York, NY 10019

craig.leiderman@ubs.com

Craig Leiderman

1285 Avenue Of The Americas,New York,NY,10019
David Sears, CFP, CIMA, CRPS

Senior Vice President–Wealth Management

Senior Institutional Consultant, UBS Institutional Consulting Program
View bio Industry recognition
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IL
- IN
- MA
- MD
- ME
- MI
- MO
- MT
- NC
- NE
- NH
- NJ
- NY
- OH
- PA
- RI
- SC
- TN
- TX
- VA
- VT
- WA
- WV
- WY
“Our team is dedicated to making our clients feel comfortable with our recommendations and strategies. We strive to explain the markets and what is going on in the world in a relatable manner, so they always feel informed. We understand what matters to them and will work tirelessly on their behalf.”

Focus

David works with a variety of institutions and affluent clients to help them navigate financial complexities through a highly specialized service approach. As a former member of the UBS Institutional Consulting Advisory Council, David helps advise the firm on all aspects of the institutional business. He works closely with corporations, non-profits, foundations and endowments to develop customized strategies designed to help them work toward their objectives. David takes the time to understand his clients and wants them to feel like they are learning every time they meet. He has the unique ability to explain complex concepts in a relatable way.

Background

David joined UBS in 2007 as part of a handpicked group chosen nationally to complete a focused wealth management and institutional consulting program. He brings deep expertise to the team and extensive access to contacts and resources at the firm. David has earned the CERTIFIED FINANCIAL PLANNERä, Certified Investment Management Analyst®, and Chartered Retirement Plans Specialist® professional certifications to serve his clients more comprehensively. He was a member of the CIMA Certification Commission, the group of individuals that assist in the writing of the Certified Investment Management Analyst® exam. David earned B.S. in finance and economics from Rutgers Business School, graduating Phi Beta Kappa.

Personal

As a resident of Wall, New Jersey, David and his wife have three children. David was formerly a board member and volunteers his time with mental and behavioral health organizations.
- Barron's Top 100 Institutional Consultants, 2021, 2022, 2023, 2024The Barron's rating is awarded annually in April and is based on information from the prior year Q4.
- Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2017, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- Forbes Best-in-State Wealth Advisors, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2018, 2019, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- NAPA Top DC Advisor Teams, 2021, 2022, 2024The NAPA rating is awarded annually in March based on information from December of the prior year.
- PLANADVISER Top Retirement Plan Advisers, 2016The PLANADVISOR rating is awarded in Q1 based on information from Q1 of the award year.
- Rutgers Business School, B.S. degree in Finance and Economics
- Senior Institutional Consultant, UBS Institutional Consulting Program
- Senior Retirement Plan Consultant
- Endowment & Foundation Consultant
100 Overlook Center
Suite 303
Princeton, NJ 08540

david.sears@ubs.com

David Sears, CFP, CIMA, CRPS

100 Overlook Center,Princeton,NJ,08540
Marc C. Portnoy

First Vice President–Wealth Management

Financial Advisor
View bio
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IL
- MA
- MD
- ME
- MI
- MO
- NC
- NH
- NJ
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- VT
- WA
- WV
Focus

Marc brings decades of experience serving affluent clients and their families. He is a true student of the business and loves the process of researching investment selections. Marc brings a science to his assessment of investments and tailors specific strategies to each client’s unique situation. He takes pride in collaborating with his clients while building genuine trust and long-term relationships, and he communicates with clients according to their preference and helps them to feel comfortable with their investment decisions. Having navigated the ups and downs of decades of market cycles, Marc believes that taking no risk is a risk in itself, and having a well-diversified portfolio helps to mitigate risk.

Background

Prior to joining UBS in 1994, Marc was a Vice President of Investments at Prudential Securities and a Financial Consultant at Merrill Lynch. He holds the FINRA Series 7 and 63 professional licenses and earned a B.S. in chemistry from the University of Florida.

Personal

Marc lives in Ewing, New Jersey, and has two adult children—his daughter is a social worker, and his son works in the film industry. Outside of the office, he enjoys cycling, which has been his passion for 40 years.
100 Overlook Center
Suite 303
Princeton, NJ 08540

marc.portnoy@ubs.com

Marc C. Portnoy

100 Overlook Center,Princeton,NJ,08540
Kevin E. Kelly

Senior Vice President–Wealth Management

Financial Advisor
View bio
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IL
- MA
- MD
- ME
- MI
- NC
- NH
- NJ
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- VT
- WA
- WV
100 Overlook Center
Suite 100
Princeton, NJ 08540

kevin.e.kelly@ubs.com

Kevin E. Kelly

100 Overlook Center,Princeton,NJ,08540
Ryan Iannuzzo, CRPS

Senior Wealth Strategy Associate

Chartered Retirement Plans Specialist℠
View bio
- AZ
- CA
- CO
- CT
- DE
- FL
- GA
- IL
- MA
- MD
- ME
- MI
- MO
- NC
- NE
- NH
- NJ
- NV
- NY
- OR
- PA
- TX
- VA
- WI
- WY
Focus

Ryan dedicates his efforts to understanding each client’s unique goals and needs, whether they are private individuals or institutions. By building deep relationships, he tailors financial planning and investment strategies that align with each client’s vision for the future. Whether working with retirement plan clients, institutions or private individuals, Ryan ensures that his advice is customized to achieve long-term success. His focus on business development and fostering connections with clients and other professionals is key to his approach, as he brings the full breadth of UBS’s resources to every relationship.

Background

Ryan brings over a decade of industry experience and began his career at Vanguard before transitioning to Princeton Investment Consulting and UBS. To meet the wide range of client needs, he earned the Chartered Retirement Plans Specialist designation and holds FINRA Series 7, 63, and 66 securities licenses, along with the New Jersey Insurance Producer’s license. Ryan holds a B.S. in finance and marketing with a minor in philosophy from Manhattan University.

Personal

Ryan lives in East Brunswick with his wife and two daughters. His dedication to causes dear to him is reflected in his volunteer work and board memberships. He serves as the Assistant Treasurer for the St. Vincent de Paul Society at his church, is a Board Member of the American Red Cross of Central New Jersey, and mentors at both his college alma mater, Manhattan University, and Princeton’s Tau Mu Honor Society. Ryan is also a class chair for St. Joseph’s High School. He believes that helping others is at the heart of his personal and professional life, living by the motto: “If you want something done, ask a busy person.”
- Manhattan College, Bachelor's Degree in Finance, minor in Philosophy
- Chartered Retirement Plans Specialist℠
100 Overlook Center
Suite 303
Princeton, NJ 08540

ryan.iannuzzo@ubs.com

Ryan Iannuzzo, CRPS

100 Overlook Center,Princeton,NJ,08540
Teresa Treanor

Team Administrator
View bio
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- VA
- VT
- WA
- WI
- WV
- WY
Focus

Terri delivers highly specialized administrative support services on behalf of the team. She is primarily responsible for team organization and administration as well as ensuring client satisfaction by helping create a customized client experience. Terri is also in charge of portfolio rebalances and trade execution, scheduling and preparing for client meetings and marketing for the team. With an extensive background in operations, she utilizes her experience and industry knowledge to help clients find solutions to the challenges they face on their path to achieving their financial goals, building strong relationships along the way.

Background

Bringing decades of comprehensive financial services experience, Terri joined Princeton Investment Consulting in 2018. Prior to joining the team, she held various roles within the industry including Branch Cashier, Branch Operations Manager, Branch Manager’s Assistant, Senior Registered Client Service Associate and Wealth Strategy Associate. She holds the Series 7, 63, 65 and New Jersey Insurance Producer's licenses.

Personal

Terri and her family reside in New Jersey. Outside of the office, she enjoys spending time with her family, traveling, participating in community events and is an avid CrossFitter.
100 Overlook Center
Suite 303
Princeton, NJ 08540

teresa.treanor@ubs.com

Teresa Treanor

100 Overlook Center,Princeton,NJ,08540
Lisette Hernandez

Senior Client Associate
View bio
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- PR
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WV
- WY
Focus

Lisette serves as the first point of contact for the team, taking care of day-to-day client needs. She focuses on opening new accounts and assists with security trading, margin reporting and scheduling. Lisette excels at working at a fast pace and has a sharp attention to detail. Her gifts of listening and patience, coupled with her vast understanding of the financial services industry and UBS resources, give her the ability to genuinely connect with clients while solving complex issues. In addition to her client service role, she acts as the liaison between the Princeton Investment Consulting team, branch operations and the UBS home office.

Background

Lisette joined UBS in 1996 and brings extensive client service experience within the financial industry. She has earned the FINRA Series 7 and 65 professional licenses.

Personal

A resident of Hamilton, New Jersey, Lisette has a daughter and a son, who are both young adults. Outside of the office, she enjoys participating in charity events and loves animals and the great outdoors.
100 Overlook Center
Suite 303
Princeton, NJ 08540

lisette.hernandez@ubs.com

Lisette Hernandez

100 Overlook Center,Princeton,NJ,08540

Patricia Cashin

Market Director

View bio

Patricia is the Market Director of the Princeton, NJ office where she serves as an advocate and partner with Financial Advisors and service support teams to deliver a world class wealth management client experience. She partners with field leaders within the Market to help foster a culture of connectivity between the firm and the Financial Advisors. Her primary responsibility is to help drive organic growth with a focus on the tactics to execute on key products and services that lead to net new money gains in enhanced economic profit. She prides herself on bringing the best and deepest resources to serve the clients' and Financial Advisors' needs, both through the strength of UBS and the human capital of her leadership team.

Her prior experience includes multiple facets of branch administration as well as client and advisor engagement. Those roles include being the Assistant Market Head in the Park Avenue Market, NYC; Head of Teaming and Succession Planning; and Experienced Advisor Recruiting groups at UBS.

Patricia joined UBS in 2012 from Merrill Lynch, where she spent the prior 14 years leading Advisor Recruitment and Integration efforts for 7 years. In her career at Merrill Lynch, she held management positions where she was responsible for Recruiting Business Managements, FA Compensation and numerous field facing roles.

She lives in Manalapan, NJ with her husband Jeffrey and their 2 children, Aiden and Liam.
Tara Flax

Admin Manager

View bio

Tara has been in the industry for over 25 years. Prior to joining UBS, she spent several years at Wells Fargo where she worked in support and management roles, with her most recent as Assistant Field Support Manager. She also spent several years at Merrill Lynch in various roles.

She graduated from Baruch College with a Bachelor of Business Administration degree with a concentration in Finance and Investments. Tara holds the FINRA Series 7, 63, 66 and 9/10 licenses. She also holds the New Jersey Life and Health Insurance Licenses.

Tara lives in East Brunswick with her husband Andre and their children, Marcus, Adam and Tiffany.

ElectionWatch 2024

24 questions for the '24 US election

Election day is fast approaching and the outcome could impact your portfolio. Connect with us for election insights and investment strategies that may be right for you.

The latest ElectionWatch report from our Chief Investment Office answers 24 of investors' frequently asked questions. Covering a range of concerns from taxes and inflation to investment considerations and monetary policy, this report can help inform your decisions regardless of the election's outcome.

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L. Marc Shegoski

Craig Leiderman

David Sears, CFP, CIMA, CRPS

Marc C. Portnoy

Kevin E. Kelly

Ryan Iannuzzo, CRPS

Teresa Treanor

Lisette Hernandez

Patricia Cashin

Tara Flax

L. Marc Shegoski

Craig Leiderman

David Sears, CFP, CIMA, CRPS

Marc C. Portnoy

Kevin E. Kelly

Ryan Iannuzzo, CRPS

Teresa Treanor

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Patricia Cashin

Tara Flax

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