How can you pursue what matters most?

Mother Daughter meeting

By understanding what’s most important to you, we can organize your financial life to help make sure your short-term needs don't cloud your long-term goals. We provide a structure so you clearly understand where your money is, and why. The plan we create together can help you stay focused at each stage of life, today, tomorrow and for future generations.

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Daniel-Merians

    Daniel Merians

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AR
    • AZ
    • CA
    • CO
    • DC
    • DE
    • FL
    • GA
    • HI
    • IA
    • IL
    • IN
    • MA
    • MD
    • MI
    • MO
    • MT
    • NC
    • NE
    • NJ
    • NM
    • NV
    • NY
    • OH
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    • TX
    • UT
    • VA
    • VT
    • WA
    • WI
    • WY

    Daniel (Dan) Merians is a Senior Vice President - Wealth Management at UBS Financial Services, Inc.  A Financial Advisor since 1997, Dan's primary focus is portfolio management and financial planning.  He has a BA from Stanford University as well as an MBA and a Masters of Public Health from the University of California, Berkeley.  Dan moved to New Mexico in 1991 to conduct medical research as an Epidemiologist with the New Mexico Department of Health.  In 1997, he returned to the private sector as a Financial Advisor with Merrill Lynch in Santa Fe.  In 2003, Dan joined Smith Barney CitiGroup which was purchased by Morgan Stanley in 2009 where he was a Senior Vice President and Portfolio Management Director until he moved to UBS in June 2015.  Dan enjoys the great outdoors and traveling with Elizabeth, his wife, and their three sons.  Dan is also an avid tennis player and wine collector.

     

    California Insurance License 0C44164

    • Forbes Best-in-State Wealth Advisors, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • UBS Wealth Management Director’s Council, 2025UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

    • Stanford University, BA
    • University of California, Berkeley, MBA, Masters of Public Health
      125 Lincoln Ave
      Suite 401
      Santa Fe, NM 87501
      dan.merians@ubs.com
      Daniel Merians
      125 Lincoln Ave,Santa Fe,NM,87501
    • Mariana

      Mariana Z.F. Zuanetti, CFP®

      Authorized Officer

      Senior Wealth Strategy Associate

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      • AR
      • AZ
      • CA
      • CO
      • DE
      • FL
      • GA
      • HI
      • IN
      • MA
      • MD
      • MI
      • MT
      • NC
      • NE
      • NJ
      • NM
      • NV
      • NY
      • OR
      • TX
      • UT
      • VA
      • WA

      Mariana is a Senior Wealth Strategy Associate with the Merians Wealth Management Group at UBS Financial Services, Inc. Mariana joined the team in 2019 while also pursuing her graduate education. As a CERTIFIED FINANCIAL PLANNER® professional, Mariana assists our clients with financial planning, investment planning and retirement planning. Mariana also supports the team with investment analysis and portfolio construction. 

      Mariana has a B.B.A. in Economics from Cleveland State University, and a Master of Science in Economics from Purdue University, with specializations in Financial Economics and Public Policy. Mariana grew up in Brazil and moved to the U.S. in 2014. In her spare time, Mariana enjoys traveling, fishing, and spending time with her family.

        • Purdue University, Master of Science in Economics: 2019 - 2021
        • Cleveland State University, B.B.A. in Economics: 2017 - 2019
        • CERTIFIED FINANCIAL PLANNER
        125 Lincoln Ave
        Suite 401
        Santa Fe, NM 87501
        mariana.zuanetti@ubs.com
        Mariana Z.F. Zuanetti, CFP®
        125 Lincoln Ave,Santa Fe,NM,87501
      • Kelly

        Kelly Barrows

        Registered Client Associate

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        • AR
        • AZ
        • CA
        • CO
        • DE
        • FL
        • GA
        • HI
        • IA
        • IN
        • MA
        • MD
        • MI
        • NE
        • NM
        • NV

        Kelly is a Registered Client Associate with the Merians Wealth Management Group at UBS Financial Services, Inc. Kelly has a bachelors degree in Business Administration from Western Colorado University, with an emphasis in finance and marketing. She has experience working for a tax company and administrative assistant work. Kelly was born and raised in Santa Fe, New Mexico and enjoys many outdoor activities like rafting, rock climbing, and skiing while spending time with family and friends.

              125 Lincoln Ave
              Suite 401
              Santa Fe, NM 87501
              kelly.barrows@ubs.com
              Kelly Barrows
              125 Lincoln Ave,Santa Fe,NM,87501

            A focus on personalized access and service

            Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

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            Year-end charitable giving

            As we approach the end of the year, you may be thinking about the charitable contributions you’d like to make. Learn how a donor-advised fund (DAF), can support your favorite charities in a flexible, tax-efficient and cost-effective manner.

            For personalized service and more information on how a DAF can fit into your charitable giving plans, contact our team today.

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