A consultative approach

Our mission at The Keyser Bobrowich Group is to provide personalized private wealth management services customized to your needs. For over two decades, our experienced team has been dedicated to servicing business owners, corporate executives, entrepreneurs, and affluent clients of all backgrounds with advanced wealth planning. You benefit from our knowledge and experience to help simplify your financial life by offering comprehensive advisory services.

We help you take control of your financial future with clarity and confidence. Whether you're growing a business, managing sudden wealth, or planning for retirement, we offer thoughtful guidance every step of the way. Our team provides customized investment strategies, comprehensive financial planning, and multigenerational wealth management—all designed to align with your values, goals, and lifestyle.

Our consultative approach helps to build strong relationships with clients by providing advice beyond investing. Financial advice is more important today than ever. The strong relationship helps our understanding of your unique needs at every stage of your financial life or career. Our wealth management focus is on you and your success.

Clients seek our experience when making important decisions so they can spend more time doing what they love with the people they care most about.

- The Keyser Bobrowich Group

2

Advisors on the team

Business exits, ranging from
$15m - $1bn


Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Bill

    Bill Keyser, CFP

    Senior Vice President–Wealth Management

    Senior Portfolio Manager

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    • AZ
    • CA
    • CO
    • CT
    • DE
    • FL
    • HI
    • ID
    • IL
    • IN
    • MA
    • ME
    • MI
    • MO
    • NC
    • NE
    • NH
    • NJ
    • NY
    • OH
    • OR
    • PA
    • RI
    • TN
    • TX
    • VA
    • VT
    • WA
    • WI

    As the strategic leader of The Keyser Bobrowich Group, Bill brings over three decades of experience helping successful families and business owners make informed financial decisions. He focuses on holistic wealth planning, portfolio construction, estate strategies, and business succession. His deep knowledge of market behavior, tax-efficient structures, and multi-generational planning supports clients with complex and evolving needs.

    Bill began his career at Merrill Lynch and joined UBS in 2002.

    He holds a B.S. in Civil Engineering from the University of New Hampshire and an MBA from Southern New Hampshire University. His professional credentials include CFP®, Series 3, 7, 63, and 65 licenses, as well as Life Insurance (registrations include AZ, FL, IL, MA, ME, MI, MO, NC, NE, NH, PA VA, VT, WA, WI) and Mortgage Loan Originator licenses (NMLS# 1630787).

    Bill is actively involved with the Rivers School in Weston and enjoys skiing, golfing, and cheering on his children at sporting events.

     

      • University of New Hampshire, B.S. Civil Engineering
      • Southern New Hampshire University, M.B.A.
      • Senior Portfolio Manager
      • CERTIFIED FINANCIAL PLANNER®
      Financial planning
      Retirement planning
      Investing
      Custom portfolios
      Asset allocation
      Equity plans
      Executive compensation
      Corporate executives
      55 William Street
      3rd Floor
      Wellesley, MA 02481
      bill.keyser@ubs.com,charlotte.duffy@ubs.com
      Bill Keyser, CFP
      55 William Street,Wellesley,MA,02481
    • Laurel Bobrowich Profile Photo

      Laurel Simon Bobrowich

      First Vice President–Wealth Management

      Financial Advisor

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      • AZ
      • CA
      • CT
      • DE
      • FL
      • HI
      • ID
      • IL
      • IN
      • MA
      • ME
      • MI
      • MO
      • NC
      • NE
      • NH
      • NJ
      • NY
      • OH
      • OR
      • PA
      • RI
      • TN
      • TX
      • VA
      • VT
      • WA
      • WI

      Drawing on her previous 44 years with UBS (previously Paine Webber), Laurel can provide you with advice, insights, and customized solutions you need to pursue what's important to you now and in the future. Today, Laurel focuses on helping individuals and families manage many facets of their often complex financial lives. For each client relationship, she takes the time to understand all you want to accomplish and then helps you craft a flexible plan aligned with where you are and where you want to go, including retirement on your terms.

      Laurel hold her Series 7, Series 5, Series 63, and Series 65. She is also Life and Health Insurance licensed. 

      Laurel is a graduate of Connecticut College where she studied Spanish Literature. She is active in the environmental nonprofit community in New Hampshire. When she is not working, Laurel enjoys hiking, kayaking, gardening, traveling, and just about anything else outdoors.

            55 William Street
            3rd Floor
            Wellesley, MA 02481
            laurel.bobrowich@ubs.com
            Laurel Simon Bobrowich
            55 William Street,Wellesley,MA,02481
          • Charlotte Duffy Image

            Charlotte Duffy, CFP

            Wealth Strategy Associate

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            • AZ
            • CA
            • CT
            • DE
            • FL
            • IL
            • MA
            • ME
            • MI
            • MN
            • NC
            • NH
            • NJ
            • NY
            • OR
            • PA
            • RI
            • TN
            • TX
            • VT
            • WI

            Charlotte supports the advisors in developing personalized financial plans that empower individuals and families to pursue their long-term vision. She focuses on understanding the clients' needs, goals, and risk tolerance to help them implement the appropriate investment strategies. In addition, she assists their clients with intergenerational education, emphasizing values-based conversations that deepen family engagement.

            Charlotte holds her CFP®, Series 7, and 66 licenses and is a member of the Boston Estate Planning Council. 

            Outside of the office, Charlotte mentors high school students through Minds Matter Boston and enjoys hiking, traveling, and discovering new podcasts.

                  One Post Office Square
                  35th floor
                  Boston, MA 02109
                  charlotte.duffy@ubs.com
                  Charlotte Duffy, CFP
                  One Post Office Square,Boston,MA,02109
                • AnnMarie Sullivan Profile Photo

                  AnnMarie Sullivan

                  Client Associate

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                    AnnMarie ensures a high-touch client experience through her role as the team’s primary point of contact for operational and service matters. With more than 25 years of financial services experience, she brings meticulous attention to detail, strong organizational skills, and a welcoming presence to every interaction.

                    She oversees all aspects of client onboarding and service while also supporting the team as Office Manager and Branch Technology Liaison. AnnMarie joined UBS in 2016 from Raymond James.

                    Outside of work, AnnMarie enjoys traveling, cooking, and spending time with her grandchildren.

                          55 William Street
                          3rd Floor
                          Wellesley, MA 02481
                          annmarie.sullivan@ubs.com
                          AnnMarie Sullivan
                          55 William Street,Wellesley,MA,02481
                        • Anne-Martin-Profile-Photo

                          Anne Martin

                          Client Associate

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                          • AZ
                          • CA
                          • CT
                          • DE
                          • FL
                          • HI
                          • IL
                          • IN
                          • MA
                          • ME
                          • MI
                          • NC
                          • NE
                          • NH
                          • NJ
                          • NY
                          • OR
                          • PA
                          • RI
                          • TN
                          • TX
                          • VA
                          • VT
                          • WA
                          • WI

                          Anne brings energy and accuracy to her role as a Registered Client Associate, supporting the team’s administrative and client service operations. She is known for her proactive communication and professional execution, ensuring a smooth experience throughout the planning process.

                          Anne holds Series 7 and 66 licenses and earned a Bachelor of Science in Finance from Bentley University, where she was an active member of the Bentley Investment Group.

                          A proud North Shore native, Anne enjoys reading, traveling, and spending time with family and friends.

                                One Post Office Square
                                35th floor
                                Boston, MA 02109
                                anne.martin@ubs.com
                                Anne Martin
                                One Post Office Square,Boston,MA,02109

                              Defining your priorities. Pursuing what matters.

                              Our experience and structured planning process drives a comprehensive financial plan and customized investment strategies. Depending on where you are in your life and the priorities that matter most, our planning conversations may focus on liquidity management, your cash flow needs, asset replacement solutions such as insurance, estate planning strategies, or tax and legal structures such as trusts and philanthropic vehicles.

                              Woman with architectural plans

                              A plan to simplify your financial life

                              Network of Advisors

                              A network of advisors

                              Three generations in apple orchard

                              Turn possibilities into a plan

                              Executive decisions

                              As a successful executive, you understand the importance of careful and robust planning and the right personal wealth management advice.

                              Creating a legacy for your family’s future

                              We provide advice to help families flourish for generations, through intentional communication, intergenerational wealth transitions, family governance, philanthropic legacies and more. Holistic insights, advice and execution services help you maximize your impact and build your legacy.

                              Adult children with parents

                              Dividing wealth across generations

                              Three generations on beach

                              From success to succession

                              Grandparents with grandchild

                              What will your legacy be?

                              Enhance your future like you've started your business: Passionately

                              Business Owner in entryway

                              Advice for business owners & entrepreneurs

                              Our process takes you from the initial stages of exit or succession planning all the way through the transaction close. We develop a personalized strategy to help manage the proceeds and achieve your future financial goals—and life goals after you step away.

                              cleaners

                              Business transition & succession planning

                              Train crossing a bridge at sunset

                              Approach your financial future with confidence

                              Getting ready to exit?

                              What business owners need to know now to prepare for a successful sale

                              73% of business owners who recently sold their companies spent two years or less preparing to sell. Yet 81% said they wish they’d spent more time preparing. Gain insights from business owners who recently sold in our latest Investor Watch report, Wind in your sales.

                              See more insights now

                              Resources

                              A leader in wealth management

                              Backed by the strength of our parent company, UBS AG

                              #1

                              for High Net-Worth clients

                              Euromoney Private Banking and Wealth Management Survey (peer review), 2015-2022

                              Financial strength

                              Driving confidence.
                              A-  Standard & Poor’s
                              A  Fitch
                              A3
                                Moody’s


                              UBS AG, long-term senior secured debt rating. As of 03/31/2024

                              51 countries

                              Our global footprint

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