Financial planning and beyond

Kendall Team

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Robert-Kendall

    Rob Kendall

    Senior Vice President–Wealth Management

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    • AL
    • AZ
    • CA
    • CO
    • DC
    • FL
    • GA
    • ID
    • IL
    • IN
    • KY
    • MA
    • ME
    • MI
    • MN
    • MO
    • MT
    • NC
    • NH
    • NM
    • NV
    • OH
    • PA
    • SC
    • SD
    • TN
    • TX
    • VA
    • WI

    My name is Rob Kendall and I am Senior Vice President of the Kendall Investment Group in Muskegon, Michigan.

    Prior to joining UBS, I was a Commercial Lender for Huntington Bank for 10 years.  A native of Muskegon, I earned a bachelor’s degree in Finance from Central Michigan University and an MBA from Grand Valley State University.  I also hold certifications as a Chartered Retirement Planning Counselor and in Portfolio Management.

    Since 1998, and over several market cycles, I have been helping my clients manage their resources by developing a custom financial plan.  Through the consultative process, I will assist in developing that plan while saving for retirement and will also support you in managing your hard-earned dollars once in retirement.  I provide customized portfolio management, lending for short-term and long-term needs, as well as joint consultation on estate planning and charitable giving.  I work closely with your estate attorney and tax advisor to create a comprehensive team approach.

    In addition to my career, my wife (Amy) and I enjoy traveling, golf, fishing and time with family.  We live in Spring Lake, Michigan and are the proud parents of two grown boys – Kyle and Kaden.

    • Forbes Best-in-State Wealth Advisors, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.

      • Chartered Retirement Planning Counselor
      945 West Norton Avenue
      Muskegon, MI 49441
      rob.kendall@ubs.com
      Rob Kendall
      945 West Norton Avenue,Muskegon,MI,49441
    • Kyle Kendall

      Kyle Kendall

      Financial Advisor

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      • AK
      • AL
      • AR
      • AZ
      • CA
      • CO
      • CT
      • DC
      • DE
      • FL
      • GA
      • HI
      • IA
      • ID
      • IL
      • IN
      • KS
      • KY
      • LA
      • MA
      • MD
      • ME
      • MI
      • MN
      • MO
      • MS
      • MT
      • NC
      • ND
      • NE
      • NH
      • NJ
      • NM
      • NV
      • NY
      • OH
      • OK
      • OR
      • PA
      • PR
      • RI
      • SC
      • SD
      • TN
      • TX
      • UT
      • VA
      • VI
      • VT
      • WA
      • WI
      • WV
      • WY

      Kyle has navigated the financial services industry for almost 7 years, joining UBS in April of 2022. Since that time, he has provided advice and guidance to hundreds of clients across the country as part of the UBS Wealth Advice Center in Birmingham, MI. As of June 2024, Kyle returned to West Michigan to join the Kendall Investment Group as a Financial Advisor and help continue our team's tradition in Muskegon.

      Prior to joining UBS, Kyle spent over 4 years with Deloitte in their Audit & Assurance practice serving both large SEC and privately held companies. He holds two degrees from Michigan State University, both a B.A. and M.S in Accounting. Kyle also maintains Series 7 and 66 securities licenses, and is currently pursuing his Certified Financial Planner (CFP) designation.

      Kyle is a relationship builder and aims for long-term connections with people. He is aligned with our team's desire to provide excellent advice and service to clients over their lifetime, and for generations to come. Kyle is focused on understanding our clients' goals through a comprehensive financial planning process and guiding them to make informed decisions.

      Outside of work, Kyle loves to be outdoors. This includes sunny days out on the water, sharing a camp fire with friends and family, and the endless pursuit to improve his golf game.

        • Michigan State University, Master of Science in Accounting
        • Michigan State University, Bachelor of Arts in Accounting
          325 N. Old Woodward Ave
          Suite 200
          Birmingham, MI 48009
          kyle.kendall@ubs.com
          Kyle Kendall
          325 N. Old Woodward Ave,Birmingham,MI,48009
        • Sandra Rupright

          Sandra Rupright

          Wealth Strategy Associate

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          • AZ
          • FL
          • GA
          • IL
          • IN
          • MI

          Sandra has over 25 years of experience in our industry and currently holds the Chartered Retirement Planning Counselor™ (CRPC®) designation. 

          A lifelong resident of Norton Shores, Sandra enjoys going to amusement parks, hiking with her dogs and spending time at the beach.

                945 West Norton Avenue
                Muskegon, MI 49441
                sandra.rupright@ubs.com
                Sandra Rupright
                945 West Norton Avenue,Muskegon,MI,49441
              • Amy Kaiser

                Amy Lynn Kaiser

                Client Associate

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                  Amy joined UBS in 2018 after working over 30+ years at a major financial services firm. Amy is an integral part of the Kendall team covering numerous tasks such as opening & maintaining client accounts, assisting with online services, banking services, and other administrative items.


                  Amy and her husband Frank live in Grand Haven, MI and enjoy traveling, camping and spending time with family.

                        945 West Norton Avenue
                        Muskegon, MI 49441
                        amy.kaiser@ubs.com
                        Amy Lynn Kaiser
                        945 West Norton Avenue,Muskegon,MI,49441

                      A focus on personalized access and service

                      Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

                      A team approach

                      A team approach

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                      Global Wealth Report 2024

                      Crafted wealth intelligence

                      Now in its 15th edition, the Global Wealth Report 2024 offers you leading insights into household wealth and prosperity across the world. In the US, average wealth growth has spiked from 3.7% between 2000 and 2010 to nearly 6.3% between 2010 and 2023.

                      Gain additional insights into the trends shaping wealth in the US and around the world.

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                      A leader in wealth management

                      Backed by the strength of our parent company, UBS AG

                      $5.8+ trn

                      UBS Group invested assets
                      As of 03/31/2024

                      51 countries

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                      UBS is a leading and truly global wealth manager

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