Family. Wealth. For generations

A planning-based approach with an emphasis on risk management

Our team is dedicated to making a meaningful impact on your personal and professional life. That means understanding your priorities. Whether your focus is on maintaining your lifestyle, preparing your family to be responsible stewards of wealth or preserving your values and legacy, we’re committed to each generation of your family.

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Keith Tran, ChFC

Vice President–Wealth Management

Clients who value professional and conservative stewardship of their finances are the primary focus of my practice. Having served clients through two major bear markets, risk management is a core principle of my investment philosophy. Being on the UBS team allows me to leverage my experience with world class resources to work effectively with other trusted advisors such as attorneys and accountants to ensure clients have well-rounded financial and estate plans.



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Registered States:
  • AZ
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20 Pacifica
Suite 1500
Irvine, CA 92618
  • (949) 453-5181

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Focus on liquidity management

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UBS and Credit Suisse—stronger than ever

Legacy—Wealth for others

For needs that go beyond your own—to help you improve the lives of others

What will your legacy be?
It’s never too early to plan ahead. A Legacy strategy can help you gain more control over your financial future and what you leave behind, so you can move forward with confidence.

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Backed by the strength of UBS

A global leader in wealth management

$3.9 trillion

In invested assets globally 
As of 12/31/2022

51 countries

Our global footprint

Global leader

UBS is a world-leading wealth manager