A plan for today, tomorrow and generations to come

team 4

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Deb New Photo 11.11.24

    Deborah Johnston

    Managing Director–Wealth Management

    Financial Advisor

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    • AZ
    • CA
    • CO
    • CT
    • DC
    • FL
    • GA
    • HI
    • IA
    • IL
    • IN
    • KS
    • MA
    • MD
    • MI
    • MN
    • MO
    • MT
    • NC
    • NE
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OR
    • PA
    • RI
    • SD
    • TN
    • TX
    • WI

    Debbie has been working in the financial services industry for over 27 years. As a Managing Director at UBS, Debbie oversees the team’s Wealth Management Practice. She focuses on  working with high-net-worth families and women in financial transition providing client education, investment experience and customized wealth management planning.

    This approach instills confidence as she combines the attentiveness and flexibility of a boutique firm with the global strength and rigor of the world's leading wealth manager. Debbie joined UBS in 2017.

    Debbie grew up in Newport, Rhode Island where she received a bachelor's degree in home economics from the University of Rhode Island and later earned a master’s degree in economic education. She began her career as a teacher of mathematics and economics, then later owned her own consulting business. She also attended the SIA Wharton School.


    Drawing on these experiences and skills, Debbie works with her clients at all levels of financial knowledge and experience. Her primary focus is on comprehensive Wealth Management including estate, insurance, and retirement planning.


    Debbie lives in St. Paul with her husband, Bill. She enjoys spending time with her family and rug hooking.

    If you are interested in knowing more about the services Debbie and our team can provide to you, or have questions about wealth management, don’t hesitate to reach out to Debbie.

    Minnesota Insurance License Number: 20321262

      • University of Rhode Island, Bachelor's Degree in Home Economics
      • University of Rhode Island, Master’s Degree in Economic Education
      • SIA Wharton School
        80 South 8th Street
        Suite 2900
        Minneapolis, MN 55402
        deborah.johnston@ubs.com
        Deborah Johnston
        80 South 8th Street,Minneapolis,MN,55402
      • zach new photo 11.11.24

        Zachary Johnston, CPWA, CFP, AWMA

        First Vice President–Wealth Management

        Financial Advisor

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        • AZ
        • CA
        • CO
        • CT
        • DC
        • FL
        • GA
        • IA
        • IL
        • IN
        • KS
        • MA
        • MD
        • MI
        • MN
        • MO
        • NC
        • NE
        • NJ
        • NM
        • NV
        • NY
        • OH
        • OR
        • PA
        • SD
        • TN
        • TX
        • WI

        Zach is a Financial Advisor and Vice President with the Johnston Group. He joined the team in 2019, bringing six years of experience in the financial services industry.  His UBS career began in 2017 when he accepted a position as a Wealth Planning Associate. As an advisor, Zach specializes in developing planning strategies for high-net-worth and ultra-high-net-worth families. He is passionate about educating clients about their finances and ensuring their balance sheets align with their goals and values.

        One of the most rewarding aspects of Zach's work is helping the next generation and young entrepreneurs.  By encouraging them to focus on their long-term goals and understand the importance of family legacy, he helps young investors and families realize their aspirations while preserving the values and legacies that are important to them.

        Zach graduated from Eckerd College in Florida with a degree in Music, a passion that continues to play an important role in his life. He has conducted orchestras, bands, and choirs at all levels and still enjoys singing to his daughter every night.

        During his time with UBS Financial Services, Zach has earned the CFP®, AWMA®, and CPWA® designations and completed studies through the Yale School of Management Executive Program.

        Zach lives in St. Paul with his daughter. He enjoys connecting with others and learning about their ambitions and goals.

        If you are interested in learning more about how our team can help you utilize your wealth to achieve your ambitions, or if you would like to talk about pipe organs or American roots music, please do not hesitate to reach out to Zach.

        Minnesota Insurance License Number: 20321262

          • Eckerd College in Florida, Music
          • CERTIFIED FINANCIAL PLANNER
          • Accredited Wealth Management Advisor
          • Certified Private Wealth Advisor®
          80 South 8th Street
          Suite 2900
          Minneapolis, MN 55402
          zachary.johnston@ubs.com
          Zachary Johnston, CPWA, CFP, AWMA
          80 South 8th Street,Minneapolis,MN,55402
        • Chris new photo

          Chris Soininen

          Client Associate

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          • CT
          • ID

          Chris is a Team Administrator, Client Associate at UBS Financial Services. Chris has spent her entire professional career in the financial services industry.  Beginning at Shearson Lehman Brothers in 1992, she has held several roles over the years in operations management, client
          support and compliance surveillance.

          Prior to joining the Johnston Group, Chris was a Market Supervision Manager at Merrill Lynch, supporting the Greater Minnesota Market. Chris uses her vast industry knowledge and skills to provide clients with effective solutions to their financial needs. Chris holds security licenses Series 7, 9, 10 and 63.

          Chris resides in Rosemount, with her 2 children. Chris enjoys being outdoors, exercising, traveling, and spending time with family and friends.

                80 South 8th Street
                Suite 2900
                Minneapolis, MN 55402
                christine.soininen@ubs.com
                Chris Soininen
                80 South 8th Street,Minneapolis,MN,55402
              • Jen new photo  11.11.24

                Jen Nelson

                Client Associate

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                • CO
                • FL
                • MN
                • NY
                • PA
                • TX
                • WI

                Jen has been working in the financial services industry for 30 years and started her career at Prudential Securities. In 2001, Jen moved to Piper Jaffray's Private Client Group, which was acquired by UBS Financial Services in 2006. Jen holds securities licenses Series 7 and 63.

                Her vast knowledge in the operational and the administrative processes of securities and insurance products help in focusing on creating a positive client service experience. Jen is effective in applying her industry knowledge towards client solutions and services.

                Jen currently lives in Minneapolis with her husband Tony, they have 2 daughters, and 2 granddaughters. Jen enjoys traveling, crafting, and spending time with family and friends.

                      80 South 8th Street
                      Suite 2900
                      Minneapolis, MN 55402
                      jennifer.e.nelson@ubs.com
                      Jen Nelson
                      80 South 8th Street,Minneapolis,MN,55402
                    • Hopp Nancy

                      Nancy Hopp

                      Senior Registered Client Associate

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                      • AZ
                      • CA
                      • CO
                      • FL
                      • IA
                      • IL
                      • KY
                      • MN
                      • NJ
                      • NY
                      • OH
                      • TX
                      • WA
                      • WI

                      Nancy has over 45 years in the Financial Services Industry, spending her entire career with the same firm. Nancy has held several positions in Operations, Administration, Institutional Sales and as a Client Associate. With Nancy’s wide range of experience, it gives her the knowledge to provide excellent client service & support. Nancy holds security license Series 7 & 63.


                      Nancy lives in Brooklyn Park with her husband Mike and dog Max, they have 2 daughters, 3 grandchildren, and great grandson twins. Nancy enjoys being outdoors, camping, swimming, watching the MN Vikings, and spending time with her family.

                            80 South 8th Street
                            Suite 2900
                            Minneapolis, MN 55402
                            nancy.hopp@ubs.com
                            Nancy Hopp
                            80 South 8th Street,Minneapolis,MN,55402

                          Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

                          Women-multigen family

                          A focus on personalized access and service

                          Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

                          Helping women take charge

                          Helping women take charge

                          Building multicultural wealth, together

                          Building multicultural wealth, together

                          Man riding a skateboard

                          Are you ready for anything?

                          Sitting on ledge outside store

                          Workplace Wealth Solutions

                          Creating a truly rewarding workplace

                          Your company’s success depends on attracting and retaining key talent. Everyone can flourish in a workplace where employees feel rewarded and want to stay. Together, we can help you create a truly rewarding workplace across a range of solutions.

                          A leader in wealth management

                          Backed by the strength of our parent company, UBS AG

                          $7 trn

                          UBS Group invested assets
                          As of 12/31/2025

                          Financial strength

                          Driving confidence.
                          A-  Standard & Poor’s

                          UBS AG, long-term senior secured debt rating. As of 12/31/2025

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