A plan for today, tomorrow and generations to come

team 4

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Deb New Photo 11.11.24

    Deborah Johnston

    Managing Director–Wealth Management

    Financial Advisor

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    • AZ
    • CA
    • CO
    • CT
    • DC
    • FL
    • GA
    • HI
    • IA
    • IL
    • IN
    • KS
    • MA
    • MD
    • MI
    • MN
    • MO
    • MT
    • NC
    • NE
    • NJ
    • NM
    • NV
    • NY
    • OH
    • OR
    • PA
    • RI
    • SD
    • TN
    • TX
    • WI
    • Forbes America’s Top Women Wealth Advisors, 2020, 2021The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
    • Forbes Best-in-State Wealth Advisors, 2021, 2022, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
    • Forbes Top Women Wealth Advisors Best-in-State, 2022, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
    • UBS Wealth Management Chairman’s Council, 2024UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

    • University of Rhode Island, Bachelor's Degree in Home Economics
    • University of Rhode Island, Master’s Degree in Economic Education
    • SIA Wharton School
      80 South 8th Street
      Suite 2900
      Minneapolis, MN 55402
      deborah.johnston@ubs.com
      Deborah Johnston
      80 South 8th Street,Minneapolis,MN,55402
    • zach new photo 11.11.24

      Zachary Johnston, CPWA, CFP, AWMA

      First Vice President–Wealth Management

      Financial Advisor

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      • AZ
      • CA
      • CO
      • CT
      • DC
      • FL
      • GA
      • IA
      • IL
      • IN
      • KS
      • MA
      • MD
      • MI
      • MN
      • MO
      • NC
      • NE
      • NJ
      • NM
      • NV
      • NY
      • OH
      • OR
      • PA
      • SD
      • TN
      • TX
      • WI

      Zach is a Financial Advisor and Vice President with the
      Johnston Group. He joined the team in 2019, bringing
      six years of experience in the financial services industry.
      His UBS career began in 2017 when he accepted a
      position as a Wealth Planning Associate. As an advisor,
      Zach specializes in developing planning strategies for
      high-net-worth and ultra-high-net-worth families. He is
      passionate about educating clients about their finances
      and ensuring their balance sheets align with their goals
      and values.

      One of the most rewarding aspects of Zach's work is
      helping the next generation and young entrepreneurs.
      By encouraging them to focus on their long-term goals
      and understand the importance of family legacy, he
      helps young investors and families realize their
      aspirations while preserving the values and legacies that
      are important to them.

      Zach graduated from Eckerd College in Florida with a
      degree in Music, a passion that continues to play an
      important role in his life. He has conducted orchestras,
      bands, and choirs at all levels and still enjoys singing to
      his daughter every night.

      During his time with UBS Financial Services, Zach has
      earned the CFP®, AWMA®, and CPWA® designations
      and completed studies through the Yale School of
      Management Executive Program.

      Zach lives in St. Paul with his daughter. He enjoys
      connecting with others and learning about their
      ambitions and goals.

      If you are interested in learning more about how our
      team can help you utilize your wealth to achieve your
      ambitions, or if you would like to talk about pipe organs
      or American roots music, please do not hesitate to reach
      out to Zach.

      Minnesota Insurance License Number: 20321262

      • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

      • Eckerd College in Florida, Music
      • CERTIFIED FINANCIAL PLANNER
      • Accredited Wealth Management Advisor
      • Certified Private Wealth Advisor®
      80 South 8th Street
      Suite 2900
      Minneapolis, MN 55402
      zachary.johnston@ubs.com
      Zachary Johnston, CPWA, CFP, AWMA
      80 South 8th Street,Minneapolis,MN,55402
    • Chris new photo

      Chris Soininen

      Client Associate

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      • CT
      • ID

      Chris is a Team Administrator, Client Associate at UBS
      Financial Services. Chris has spent her entire professional
      career in the financial services industry. Beginning at
      Shearson Lehman Brothers in 1992, she has held several
      roles over the years in operations management, client
      support and compliance surveillance.

      Prior to joining the Johnston Group, Chris was a Market
      Supervision Manager at Merrill Lynch, supporting the
      Greater Minnesota Market. Chris uses her vast industry
      knowledge and skills to provide clients with effective
      solutions to their financial needs. Chris holds security
      licenses Series 7, 9, 10 and 63.

      Chris resides in Rosemount, with her 2 children. Chris
      enjoys being outdoors, exercising, traveling, and
      spending time with family and friends.

            80 South 8th Street
            Suite 2900
            Minneapolis, MN 55402
            christine.soininen@ubs.com
            Chris Soininen
            80 South 8th Street,Minneapolis,MN,55402
          • Jen new photo  11.11.24

            Jen Nelson

            Client Associate

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            • CO
            • FL
            • MN
            • NY
            • PA
            • TX
            • WI

            Jen has been working in the financial services industry
            for 30 years and started her career at Prudential
            Securities. In 2001, Jen moved to Piper Jaffray's Private
            Client Group, which was acquired by UBS Financial
            Services in 2006. Jen holds securities licenses Series 7
            and 63.

            Her vast knowledge in the operational and the
            administrative processes of securities and insurance
            products help in focusing on creating a positive client
            service experience. Jen is effective in applying her
            industry knowledge towards client solutions and services.

            Jen currently lives in Minneapolis with her husband
            Tony, they have 2 daughters, and 2 granddaughters. Jen
            enjoys traveling, crafting, and spending time with family
            and friends.

                  80 South 8th Street
                  Suite 2900
                  Minneapolis, MN 55402
                  jennifer.e.nelson@ubs.com
                  Jen Nelson
                  80 South 8th Street,Minneapolis,MN,55402
                • Hopp Nancy

                  Nancy Hopp

                  Senior Registered Client Associate

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                  • AZ
                  • CA
                  • CO
                  • FL
                  • IA
                  • IL
                  • KY
                  • MN
                  • NJ
                  • NY
                  • OH
                  • TX
                  • WA
                  • WI

                  Nancy has over 45 years in the Financial Services
                  Industry, spending her entire career with the same firm.
                  Nancy has held several positions in Operations,
                  Administration, Institutional Sales and as a Client
                  Associate. With Nancy’s wide range of experience, it
                  gives her the knowledge to provide excellent client
                  service & support. Nancy holds security license Series 7
                  & 63.


                  Nancy lives in Brooklyn Park with her husband Mike and
                  dog Max, they have 2 daughters, 3 grandchildren, and
                  great grandson twins. Nancy enjoys being outdoors,
                  camping, swimming, watching the MN Vikings, and
                  spending time with her family.

                        80 South 8th Street
                        Suite 2900
                        Minneapolis, MN 55402
                        nancy.hopp@ubs.com
                        Nancy Hopp
                        80 South 8th Street,Minneapolis,MN,55402

                      Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

                      Women-multigen family

                      A focus on personalized access and service

                      Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

                      Helping women take charge

                      Helping women take charge

                      Building multicultural wealth, together

                      Building multicultural wealth, together

                      Man riding a skateboard

                      Are you ready for anything?

                      Sitting on ledge outside store

                      Workplace Wealth Solutions

                      Creating a truly rewarding workplace

                      Your company’s success depends on attracting and retaining key talent. Everyone can flourish in a workplace where employees feel rewarded and want to stay. Together, we can help you create a truly rewarding workplace across a range of solutions.

                      A leader in wealth management

                      Backed by the strength of our parent company, UBS AG

                      $7 trn

                      UBS Group invested assets
                      As of 12/31/2025

                      Financial strength

                      Driving confidence.
                      A-  Standard & Poor’s

                      UBS AG, long-term senior secured debt rating. As of 12/31/2025

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