A plan for today, tomorrow and generations to come

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

Start the conversation

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

Jose M. Rivera, CLU, CIMA, CPWA, ChFC,CPM

Managing Director–Wealth Management

Financial Advisor
View bio Industry recognition
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- IL
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MN
- MO
- NC
- NH
- NJ
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- TN
- TX
- VA
- VT
- WA
- WI
- WV
- WY
As a Managing Director and the founder of the JMR Wealth Management Group, Jose leads a team that includes his two sons, Adam and Nicholas, Senior Vice Presidents, his cousin David Maldonado, a Senior Wealth Strategy Associate, Melinda Cavalier, a Wealth Management Associate, Lily Martinez, Senior Client Service Associate and Mark Battaglia, Registered Client Service Associate.

Jose's professional designations are Chartered Life Underwriter® (CLU®), Certified Investment Management Analyst® (CIMA®), Certified Private Wealth Advisor® (CPWA®), Chartered Financial Consultant (ChFC®) and Certified Portfolio Manager (CPM®).

He is enthusiastic about helping clients achieve financial independence. Collaborating with his son’s Adam and Nick offers a unique perspective into the complex needs of the multigenerational families they serve. He believes in empowering others by giving them the tools and knowledge they need to fulfill their potential. They will design custom financial plans built around the time-tested principles of diversification and a long-term investment view.

Jose has deep industry experience, and has earned multiple wealth planning accolades over the 38 years he has been in the industry. In 2019- 2024 Forbes/SHOOK recognized Jose as an industry leader, naming him a Best-In-State Wealth Advisor for his compassion, work ethic and commitment to clients. In 2023 & 2024 he and his group were recognized as Best-in-State Wealth Management Team.

Outside the office, Jose leverages his industry knowledge and applies it to areas he is passionate about such as baseball, golf and his Hispanic heritage. Previously having served on the investment committee for the Hispanic Federation for 16 years and as the Chairman of the Investment Committee for the Jackie Robinson Foundation, Jose always remembers his roots and continues to philanthropically stay involved in the local communities. Jose lives with his wife, Laura in Sarasota Florida.
- Forbes Best-in-State Wealth Advisors, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Certified Investment Management Analyst®
- Certified Portfolio Manager®
- Chartered Financial Consultant
- Chartered Life Underwriter®
1819 Main Street
Suite 900
Sarasota, FL 34236

jose.m.rivera@ubs.com

Jose M. Rivera, CLU, CIMA, CPWA, ChFC,CPM

1819 Main Street,Sarasota,FL,34236
Adam Gregory Rivera, CFP, CLU, ChFC

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- IL
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MN
- MO
- NC
- NH
- NJ
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- TN
- TX
- VA
- VT
- WA
- WI
- WV
- WY
Adam is a Senior Vice President, CERTIFIED FINANCIAL PLANNER™ (CFP®), Chartered Life Underwriter® (CLU®) and Chartered Financial Consultant® (ChFC®) with the JMR Wealth Management Group. Adam specializes in helping entrepreneurs pursue a secure financial future by managing both their business and personal finances. He has deep experience with private- and public-sector executives who hold highly concentrated positions of employer stock and, as a CFP®, Adam also focuses on the preparation of long and medium - term financial plans for the Group's high-net worth and ultra-high net worth clients. He holds his Series 7, 66, 63 and 31 licenses and is licensed to offer life, accident and health insurances and variable annuities. Adam began his financial services career in 2010 at J.P. Morgan Chase. He joined UBS in March of 2013, completing the company’s vigorous New Financial Advisor program. As a former starting pitcher for the Division I baseball team at Saint Joseph’s University, Adam remains heavily involved in the school. He sits on the school’s New York City Alumni Chapter Committee, which raises scholarship funds for students in the five boroughs to attend Saint Joseph’s

Adam was named Forbes America’s Top Next-Gen Wealth Advisors Best-in-State 2022
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- CERTIFIED FINANCIAL PLANNER®
- Chartered Life Underwriter®
- Chartered Financial Consultant
299 Park Avenue
New York, NY 10017

adam.g.rivera@ubs.com

Adam Gregory Rivera, CFP, CLU, ChFC

299 Park Avenue,New York,NY,10017
Nicholas "Nick" Rivera, CFP, CLU, CAP

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- IL
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MN
- MO
- NC
- NH
- NJ
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WV
- WY
Nick is a Senior Vice President, CERTIFIED FINANCIAL PLANNER™ (CFP®), Chartered Life Underwriter® (CLU®) and Chartered Advisor in Philanthropy (CAP®) with the JMR Wealth Management Group. His primary roles are new relationship development as well as providing comprehensive financial plans for families, individuals, and businesses. Nick will work with you diligently to make sure you accomplish all your goals, both financially and personally. He plans to give you the resources and solutions to achieve your goals. He holds the series 7, 66, and 31 securities licenses. He is also licensed to offer life, accident and health insurances and variable annuities.

Nick was selected by UBS Wealth Management to join their highly competitive Inter-Generational Advisor Program (IGAP). Through this program, Nick developed his skillset in comprehensive wealth planning and investment management. He joined the team after graduating cum laude with a Bachelor of Science degree in Finance from Lehigh University. Nick was a member of the Alpha Tau Omega fraternity and remains active in alumni affairs. He currently resides in Hoboken, NJ.

Nick was named to Forbes America’s Top Next-Gen Wealth Advisors Best-in-State for 2022.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- CERTIFIED FINANCIAL PLANNER®
- Chartered Advisor in Philanthropy®
- Chartered Life Underwriter®
299 Park Avenue
New York, NY 10017

nicholas.rivera@ubs.com

Nicholas "Nick" Rivera, CFP, CLU, CAP

299 Park Avenue,New York,NY,10017
David Maldonado, CFP, CLU, ChFC

Vice President–Wealth Management

Senior Wealth Strategy Associate
View bio
- CA
- CT
- DC
- DE
- FL
- GA
- IA
- MA
- MD
- MI
- NC
- NJ
- NY
- PA
- PR
- SC
- TN
- TX
- VA
- WI
- WY
David began his career as a financial professional in 1999. He is a CERTIFIED FINANCIAL PLANNER™ (CFP®), Chartered Life Underwriter (CLU®) and a Chartered Financial Consultant (ChFC®). His role in the JMR Wealth Management Group is to oversee portfolio management, estate planning for clients and prospects by working with their other trusted advisors to formulate a concise wealth management plan. He is a Magna Cum Laude graduate of Baruch College with a Bachelor of Business Administration in Finance and Investments. He is an active member of the community and supports philanthropic causes.
- CERTIFIED FINANCIAL PLANNER®
- Chartered Financial Consultant
- Chartered Life Underwriter®
299 Park Avenue
New York, NY 10017

david.maldonadojr@ubs.com

David Maldonado, CFP, CLU, ChFC

299 Park Avenue,New York,NY,10017
Melinda Cavalier

Wealth Management Associate
View bio
- CA
- CT
- DE
- FL
- IA
- MA
- MI
- NC
- NJ
- NY
- PA
- PR
- SC
- TN
- TX
- VA
- WI
- WY
Melinda began her career in the financial services industry in 1989. She currently heads the marketing efforts for the JMR Wealth Management Group. Melinda works with the team to support and grow the assets under management of high net worth individuals. She manages the group's strategic client acquisition marketing efforts. Melinda is Series 7, 66 and 31 certified. She lives in Rutherford, NJ with her husband, Brian.
299 Park Avenue
New York, NY 10017

melinda.cavalier@ubs.com

Melinda Cavalier

299 Park Avenue,New York,NY,10017
Iliana "Lily" Martinez

Senior Client Associate
View bio
- NJ
Lily Martinez is a Senior Client Service Associate and Operations Manager for the JMR Wealth Management Group. She oversees all daily operational matters and is dedicated to excellent customer service. Her efficiency and dedication to providing personal and responsive service, while helping to inform and educate clients is key to the JMR Wealth Management group's servicing model. Lily worked at Morgan Stanley for 16 years in various capacities including a Reorganization Support Specialist, Senior Sales Assistant and in her most recent role as Senior Registered Client Services Associate. She has her securities Series 7 license. She resides in Maywood, New Jersey with her husband Joe and two children Jonathan and Kiara
299 Park Avenue
New York, NY 10017

lily.martinez@ubs.com

Iliana "Lily" Martinez

299 Park Avenue,New York,NY,10017

Jose M. Rivera, CLU, CIMA, CPWA, ChFC,CPM

Managing Director–Wealth Management

Financial Advisor
View bio Industry recognition
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- IL
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MN
- MO
- NC
- NH
- NJ
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- TN
- TX
- VA
- VT
- WA
- WI
- WV
- WY
As a Managing Director and the founder of the JMR Wealth Management Group, Jose leads a team that includes his two sons, Adam and Nicholas, Senior Vice Presidents, his cousin David Maldonado, a Senior Wealth Strategy Associate, Melinda Cavalier, a Wealth Management Associate, Lily Martinez, Senior Client Service Associate and Mark Battaglia, Registered Client Service Associate.

Jose's professional designations are Chartered Life Underwriter® (CLU®), Certified Investment Management Analyst® (CIMA®), Certified Private Wealth Advisor® (CPWA®), Chartered Financial Consultant (ChFC®) and Certified Portfolio Manager (CPM®).

He is enthusiastic about helping clients achieve financial independence. Collaborating with his son’s Adam and Nick offers a unique perspective into the complex needs of the multigenerational families they serve. He believes in empowering others by giving them the tools and knowledge they need to fulfill their potential. They will design custom financial plans built around the time-tested principles of diversification and a long-term investment view.

Jose has deep industry experience, and has earned multiple wealth planning accolades over the 38 years he has been in the industry. In 2019- 2024 Forbes/SHOOK recognized Jose as an industry leader, naming him a Best-In-State Wealth Advisor for his compassion, work ethic and commitment to clients. In 2023 & 2024 he and his group were recognized as Best-in-State Wealth Management Team.

Outside the office, Jose leverages his industry knowledge and applies it to areas he is passionate about such as baseball, golf and his Hispanic heritage. Previously having served on the investment committee for the Hispanic Federation for 16 years and as the Chairman of the Investment Committee for the Jackie Robinson Foundation, Jose always remembers his roots and continues to philanthropically stay involved in the local communities. Jose lives with his wife, Laura in Sarasota Florida.
- Forbes Best-in-State Wealth Advisors, 2019, 2020, 2021, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Certified Investment Management Analyst®
- Certified Portfolio Manager®
- Chartered Financial Consultant
- Chartered Life Underwriter®
1819 Main Street
Suite 900
Sarasota, FL 34236

jose.m.rivera@ubs.com

Jose M. Rivera, CLU, CIMA, CPWA, ChFC,CPM

1819 Main Street,Sarasota,FL,34236
Adam Gregory Rivera, CFP, CLU, ChFC

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- IL
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MN
- MO
- NC
- NH
- NJ
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- TN
- TX
- VA
- VT
- WA
- WI
- WV
- WY
Adam is a Senior Vice President, CERTIFIED FINANCIAL PLANNER™ (CFP®), Chartered Life Underwriter® (CLU®) and Chartered Financial Consultant® (ChFC®) with the JMR Wealth Management Group. Adam specializes in helping entrepreneurs pursue a secure financial future by managing both their business and personal finances. He has deep experience with private- and public-sector executives who hold highly concentrated positions of employer stock and, as a CFP®, Adam also focuses on the preparation of long and medium - term financial plans for the Group's high-net worth and ultra-high net worth clients. He holds his Series 7, 66, 63 and 31 licenses and is licensed to offer life, accident and health insurances and variable annuities. Adam began his financial services career in 2010 at J.P. Morgan Chase. He joined UBS in March of 2013, completing the company’s vigorous New Financial Advisor program. As a former starting pitcher for the Division I baseball team at Saint Joseph’s University, Adam remains heavily involved in the school. He sits on the school’s New York City Alumni Chapter Committee, which raises scholarship funds for students in the five boroughs to attend Saint Joseph’s

Adam was named Forbes America’s Top Next-Gen Wealth Advisors Best-in-State 2022
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- CERTIFIED FINANCIAL PLANNER®
- Chartered Life Underwriter®
- Chartered Financial Consultant
299 Park Avenue
New York, NY 10017

adam.g.rivera@ubs.com

Adam Gregory Rivera, CFP, CLU, ChFC

299 Park Avenue,New York,NY,10017
Nicholas "Nick" Rivera, CFP, CLU, CAP

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- IL
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MN
- MO
- NC
- NH
- NJ
- NV
- NY
- OH
- OK
- OR
- PA
- PR
- RI
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WV
- WY
Nick is a Senior Vice President, CERTIFIED FINANCIAL PLANNER™ (CFP®), Chartered Life Underwriter® (CLU®) and Chartered Advisor in Philanthropy (CAP®) with the JMR Wealth Management Group. His primary roles are new relationship development as well as providing comprehensive financial plans for families, individuals, and businesses. Nick will work with you diligently to make sure you accomplish all your goals, both financially and personally. He plans to give you the resources and solutions to achieve your goals. He holds the series 7, 66, and 31 securities licenses. He is also licensed to offer life, accident and health insurances and variable annuities.

Nick was selected by UBS Wealth Management to join their highly competitive Inter-Generational Advisor Program (IGAP). Through this program, Nick developed his skillset in comprehensive wealth planning and investment management. He joined the team after graduating cum laude with a Bachelor of Science degree in Finance from Lehigh University. Nick was a member of the Alpha Tau Omega fraternity and remains active in alumni affairs. He currently resides in Hoboken, NJ.

Nick was named to Forbes America’s Top Next-Gen Wealth Advisors Best-in-State for 2022.
- Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- CERTIFIED FINANCIAL PLANNER®
- Chartered Advisor in Philanthropy®
- Chartered Life Underwriter®
299 Park Avenue
New York, NY 10017

nicholas.rivera@ubs.com

Nicholas "Nick" Rivera, CFP, CLU, CAP

299 Park Avenue,New York,NY,10017
David Maldonado, CFP, CLU, ChFC

Vice President–Wealth Management

Senior Wealth Strategy Associate
View bio
- CA
- CT
- DC
- DE
- FL
- GA
- IA
- MA
- MD
- MI
- NC
- NJ
- NY
- PA
- PR
- SC
- TN
- TX
- VA
- WI
- WY
David began his career as a financial professional in 1999. He is a CERTIFIED FINANCIAL PLANNER™ (CFP®), Chartered Life Underwriter (CLU®) and a Chartered Financial Consultant (ChFC®). His role in the JMR Wealth Management Group is to oversee portfolio management, estate planning for clients and prospects by working with their other trusted advisors to formulate a concise wealth management plan. He is a Magna Cum Laude graduate of Baruch College with a Bachelor of Business Administration in Finance and Investments. He is an active member of the community and supports philanthropic causes.
- CERTIFIED FINANCIAL PLANNER®
- Chartered Financial Consultant
- Chartered Life Underwriter®
299 Park Avenue
New York, NY 10017

david.maldonadojr@ubs.com

David Maldonado, CFP, CLU, ChFC

299 Park Avenue,New York,NY,10017
Melinda Cavalier

Wealth Management Associate
View bio
- CA
- CT
- DE
- FL
- IA
- MA
- MI
- NC
- NJ
- NY
- PA
- PR
- SC
- TN
- TX
- VA
- WI
- WY
Melinda began her career in the financial services industry in 1989. She currently heads the marketing efforts for the JMR Wealth Management Group. Melinda works with the team to support and grow the assets under management of high net worth individuals. She manages the group's strategic client acquisition marketing efforts. Melinda is Series 7, 66 and 31 certified. She lives in Rutherford, NJ with her husband, Brian.
299 Park Avenue
New York, NY 10017

melinda.cavalier@ubs.com

Melinda Cavalier

299 Park Avenue,New York,NY,10017
Iliana "Lily" Martinez

Senior Client Associate
View bio
- NJ
Lily Martinez is a Senior Client Service Associate and Operations Manager for the JMR Wealth Management Group. She oversees all daily operational matters and is dedicated to excellent customer service. Her efficiency and dedication to providing personal and responsive service, while helping to inform and educate clients is key to the JMR Wealth Management group's servicing model. Lily worked at Morgan Stanley for 16 years in various capacities including a Reorganization Support Specialist, Senior Sales Assistant and in her most recent role as Senior Registered Client Services Associate. She has her securities Series 7 license. She resides in Maywood, New Jersey with her husband Joe and two children Jonathan and Kiara
299 Park Avenue
New York, NY 10017

lily.martinez@ubs.com

Iliana "Lily" Martinez

299 Park Avenue,New York,NY,10017

Turn possibilities into a plan

What’s really important to you—today and for the long term? UBS Wealth Way starts with questions and discussions that can help you organize your financial life into three key dimensions: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

^{UBS Wealth Way is an approach incorporating Liquidity. Longevity. Legacy. strategies that UBS Financial Services Inc. and our Financial Advisors can use to assist clients in exploring and pursuing their wealth management needs and goals over different time frames. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved. All investments involve the risk of loss, including the risk of loss of the entire investment. Time frames may vary. Strategies are subject to individual client goals, objectives and suitability.}

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Pursuing your goals together

Jose M. Rivera, CLU, CIMA, CPWA, ChFC,CPM

Adam Gregory Rivera, CFP, CLU, ChFC

Nicholas "Nick" Rivera, CFP, CLU, CAP

David Maldonado, CFP, CLU, ChFC

Melinda Cavalier

Iliana "Lily" Martinez

Jose M. Rivera, CLU, CIMA, CPWA, ChFC,CPM

Adam Gregory Rivera, CFP, CLU, ChFC

Nicholas "Nick" Rivera, CFP, CLU, CAP

David Maldonado, CFP, CLU, ChFC

Melinda Cavalier

Iliana "Lily" Martinez

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Turn possibilities into a plan

House View Monthly

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UBS Year Ahead 2025

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