Insight-based advice

Globe next to stack of books

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

Young man on a bridge

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • image

    Joel Jason

    Senior Vice President–Wealth Management

    Financial Advisor

    • image
    • image
    • AL
    • AR
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • IL
    • IN
    • KY
    • LA
    • MA
    • MD
    • ME
    • MI
    • MN
    • NC
    • NH
    • NJ
    • NM
    • NY
    • OH
    • OR
    • PA
    • RI
    • SC
    • TN
    • TX
    • UT
    • VA
    • VT
    • WA
    • WI
    • WY

          440 Monticello Ave
          20th Floor
          Norfolk, VA 23510
          joel.jason@ubs.com
          Joel Jason
          440 Monticello Ave,Norfolk,VA,23510
        • image

          Tracy Collins

          Senior Vice President–Wealth Management

          Financial Advisor

          • image
          • image
          • image
          • AL
          • AR
          • AZ
          • CA
          • CO
          • CT
          • DC
          • DE
          • FL
          • GA
          • IL
          • IN
          • KY
          • LA
          • MA
          • MD
          • ME
          • MI
          • MN
          • NC
          • NH
          • NJ
          • NM
          • NV
          • NY
          • OH
          • OR
          • PA
          • RI
          • SC
          • TN
          • TX
          • UT
          • VA
          • VT
          • WA
          • WI
          • WY

          Tracy Collins began her career in the Financial Services industry with Wheat First Securities in 1989.  She remained with Wheat First (or successors) until her move to UBS in 2007.  Tracy's team duties focus on the development, implementation and support of individual, corporate and non-profit retirement plans.    In addition, she provides comprehensive financial planning strategies, portfolio management, lending and insurance services.

          Tracy received her BA in Business Management from Virginia Wesleyan College in Norfolk, Virginia.  Tracy is extremely active in her local community, supporting many charitable organizations throughout. She has been a member of the School Planning Council in Virginia Beach as well as President and board member of the Parent/Teacher/Student Association. 

          Tracy is a true Hampton Roads native, residing in Virginia Beach with her husband of 25 years, James and their three dogs.   Their daughter, Erica, is currently pursuing a Finance degree at James Madison University.

          • Forbes Top Women Wealth Advisors Best-in-State, 2022, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.

          • Virginia Wesleyan College, BA in Business Management
            440 Monticello Ave
            20th Floor
            Norfolk, VA 23510
            tracy.collins@ubs.com
            Tracy Collins
            440 Monticello Ave,Norfolk,VA,23510
          Three generations in apple orchard

          Turn possibilities into a plan

          House View Monthly

          Mountain climbers on peak at sunrise

          A leading global wealth manager

          Texas

          Donor-advised funds

          Year-end charitable giving

          As we approach the end of the year, you may be thinking about the charitable contributions you’d like to make. Learn how a donor-advised fund (DAF), can support your favorite charities in a flexible, tax-efficient and cost-effective manner.

          For personalized service and more information on how a DAF can fit into your charitable giving plans, contact our team today.

          A leader in wealth management

          Backed by the strength of our parent company, UBS AG

          $6.9 trn

          UBS Group invested assets
          As of 10/29/2025

          51 countries

          Our global footprint

          Global leader

          UBS is a leading and truly global wealth manager

          Insights

          This website uses cookies to make sure you get the best experience on our website. You can find more information under the Privacy Statement. You are free to change your cookies' settings in the privacy settings.

          Go to privacy settings