Keep on track with the right financial advice

As UBS Wealth Advisors, we understand that wealth management is more than just access to the wide range of financial services and solutions. You need those services and solutions tailored to your unique situation to help pursue your personal financial goals and dreams. We're here to help you embrace your financial future.

Three generations in front yard

Jeffrey "Jeff" Heard, CFP, CIMA, CPWA

Senior Vice President–Wealth Management

Financial Advisor

I have spent the last 19 years in Wealth Management (over 34 years in financial services), and have earned each of the CFP®, CIMA® and CPWA® designations. In addition, I have earned UBS's "Wealth Advisor" Designation. My wife, Daray, and I are both graduates of Texas A&M, and we are actively involved in our church. We have a daughter (TAMU '14, TAMU '15), and three sons (TTU '17, UT '20, TAMU '22). I am currently on the board of KSBJ Educational Foundation (previously Chairman and Secretary/Treasurer of KSBJ Special Events and Ticket Servant, Inc.), and was previously the Secretary/Treasurer of KSBJ Educational Foundation and also of Pregnancy Assistance Center North. I also enjoy camping, fishing and hunting with my family.

Registered States:
  • AR
  • CA
  • CO
  • CT
  • DC
  • FL
  • HI
  • IA
  • IL
  • MO
  • NC
  • NV
  • OH
  • OK
  • PA
  • TN
  • TX
  • VA
  • VT
  • WA

Education

  • BBA Finance, Texas A&M University

Credentials

  • CERTIFIED FINANCIAL PLANNER
  • Certified Investment Management Analyst
  • Certified Private Wealth Advisor®
  • Wealth Advisor
1780 Hughes Landing Blvd
3 Hughes Landing, Suite 200
The Woodlands, TX 77380

Email Me

House View Monthly

Three generations in apple orchard

Turn possibilities into a plan

UBS Year Ahead 2026

Escape velocity?

Our Chief Investment Office presents its outlook for the new year in the 2026 edition of Year Ahead.

Stocks are rising on AI momentum, but inflation and national debt pose new challenges. Let’s review the research together and find the best solutions for the year ahead—and beyond.

Read the report

A leader in wealth management

Backed by the strength of our parent company, UBS AG

#1

for High Net-Worth clients

Euromoney Private Banking and Wealth Management Survey (peer review), 2015-2022

$6.9 trn

UBS Group invested assets
As of 10/29/2025

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UBS is a leading and truly global wealth manager

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