Lasting relationships. For all that matters

Our clients know that we put their best interests first at all times. As your financial advocates, we ask the critical questions to learn all about you, your family, priorities and concerns. At the end of the day, we understand that earning your confidence and trust requires integrity, prudence and accessibility.

mountain climbers

James M. "Jim" Lyon, CFA

Senior Vice President–Wealth Management

Financial Advisor

Jim has over 25 years experience in finance and portfolio management. In 1994, he earned the prestigious Chartered Financial Analyst designation and subsequently served on the CFA Institute's Board of Governors (2003-2006). He received his BA - Business Administration and MBA from California State University, Northridge. Additionally, he served as co-director for the USC/CFALA CFA review program for 5 years where he taught classes in ethics and professional conduct, financial statement analysis and equity security analysis. Jim is also a past-President of the CFA Society of Los Angeles.

California Insurance License #0B75698

Personal & Community

  • Board of Governors, CFA Institute, 2003 - 2006
  • Past President and Board Member, CFA Society of Los Angeles, 1996 - 2003
  • Co-Director and Instructor, USC/CFALA CFA Review Program, 1995 - 2000
  • Regional Commissioner, AYSO Region 4 - Agouora-Westlake, 2008 - 2015
Registered States:
  • AZ
  • CA
  • CO
  • CT
  • DC
  • FL
  • HI
  • ID
  • MA
  • MD
  • MS
  • NV
  • SC
  • TX
  • VA
  • WA
  • WY

Education

  • B.S. Business Administration and Finance,, CSU Northridge
  • M.B.A. Finance & Economics, CSU Northridge

Credentials

  • Senior Portfolio Manager
  • Chartered Financial Analyst
  • Chartered Retirement Plans Specialist

Our advice is comprehensive. We help diverse clients in a broad range of areas, including:

Financial planning
Asset allocation
Custom portfolios
Alternative investments
Lending services
401(k) plan services
Business Owners
Exit planning
3011 Townsgate Road
Suite 300, 3rd Floor
Westlake Village, CA 91361

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Three generations in apple orchard

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A leading global wealth manager

A new era of wealth is underway

And this is your time to define success on your terms.

Money isn’t just changing hands, it’s changing meaning. This is your new era of wealth, with real opportunities to pursue your ambitions based on your values.

When it comes to building your legacy, we don’t prescribe a single path. We seek to understand yours. Because the best wealth strategy starts with you.

A leader in wealth management

Backed by the strength of our parent company, UBS AG

$7 trn

UBS Group invested assets
As of 12/31/2025

51 countries

Our global footprint

Global leader

UBS is a leading and truly global wealth manager

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