We are a premier private wealth management team based in New York City, dedicated to serving family offices, affluent families, institutions and endowments. Our deep expertise, commitment to excellence, and client-first philosophy ensure that we help our clients navigate complex financial landscapes with confidence and clarity. We combine the personalized service of a boutique advisory firm with the robust institutional capabilities of a global financial powerhouse. Our team leverages deep market insights, sophisticated investment strategies, and access to exclusive opportunities to deliver comprehensive wealth solutions. Whether it’s portfolio management, alternative investments, tax-efficient structuring, or multi-generational planning, we provide the resources and expertise tailored to meet the unique needs of our clients.

herring team photo

Addressing challenges. Delivering solutions.

Whatever your goal, no matter how complex, we listen, understand and connect you to the expertise and resources that get you to the solution you need.

Having worked with diverse clients and their specific needs, our team's top responsibility is to understand each aspect of your unique and often complicated financial life.

Father and daughter hiking in fields

Navigating opportunities across your enterprise

family on beach

Creating a legacy for your family’s future

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Comprehensive planning for significant wealth

You. Connected.

As a UBS Private Wealth Management team, we connect you to firmwide experts, thought leaders and premier resources to address your most important goals.

You. Connected.

Tailored family office services

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Tailored family office services

Advanced planning

Advanced planning

Advanced planning

Capabilities for any situation

UBS resources

Capabilities for any situation

buildings

Family offices are as different as the families they serve—one size does not fit all. Our team brings decades of experience to helping navigate financial, business and family interests as you seek to align your investment management and planning.

To address the wide-ranging needs family offices face every day, we serve as your single point of contact, helping to coordinate resources and expertise from across the firm, including the Investment Bank and Asset Management divisions.

Advanced planning

We understand that planning is an integral part of a well thought out financial roadmap. We can help guide you through the process, working with you to craft a plan that aligns with your priorities and challenges, while allowing to you to take advantage of unexpected opportunities and life changes.

As part of the planning process, we can also draw on network of professionals, as well as the highly specialized resources of UBS’s Advanced Planning Group.

UBS resources

  • Global resources of UBS are available to support you in just about any aspect of your financial lives

  • Selling a business? Concentrated stock positions? Private foundation administration? Corporate retirement plan? Specialized lending? Impact investing? Donor-Advised Fund?

  • We have resources to help your many needs

Your primary source for financial advice

We are here to provide quality strategies customized to your needs. We concentrate on developing long-term relationships through a commitment to quality client service. You can rely on our personalized advice, first-class solutions, and extensive wealth management experience.

  • James Herring New

    James Herring

    Managing Director–Wealth Management

    Financial Advisor

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    James Herring joins UBS Private Wealth Management from Goldman Sachs where James worked as a Managing Director since 1989. He brings over 35 years of experience working with ultra-high-net-worth executives, non-profits, and family offices. During his career, James has served as a Goldman Sachs Private Wealth Management Top Advisor, Member of the Advisors Council, a Regional Manager for the Southeast from 1996-2000 and named Co-Head of the Family Investment Office (2006-2010), a multifamily office business that he developed and launched in New York City. Prior to joining the Goldman Sachs, James served as an officer in the United States Army Reserve for nine years. James earned a BA and MBA from Vanderbilt University. He is a former president of the Owen Graduate School Alumni Board, a member of the Economic Club of New York, and is active as a board member and fundraiser for his church and several nonprofits.

          299 Park Avenue
          New York, NY 10017
          james.herring@ubs.com
          James Herring
          299 Park Avenue,New York,NY,10017
        • John Gaffney New

          John Gaffney

          Vice President–Wealth Management

          Financial Advisor

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          John Gaffney has spent five years focusing on holistic wealth management solutions for family offices and private wealth clients. He previously worked at Goldman Sachs. John earned his BA from Vanderbilt University and worked in Management Consulting and Strategy before returning to Vanderbilt University's Owen School of Management for his MBA. He is a leader and fundraiser for The Leukemia & Lymphoma Society and active member of the Owen Graduate School alumni association.

                299 Park Avenue
                New York, NY 10017
                james.herring@ubs.com,john.gaffney@ubs.com
                John Gaffney
                299 Park Avenue,New York,NY,10017
              • Max Hoffman New

                Max Hoffman, CFA, CFP

                Senior Wealth Strategy Associate

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                Max has over 7 years of experience providing holistic wealth management and investment advice to private wealth clients and family offices. Max earned his BS from the University of South Carolina and is a CFA charterholder as well as a CERTIFIED FINANCIAL PLANNER®.

                    • CERTIFIED FINANCIAL PLANNER®
                    • Chartered Financial Analyst®
                    1285 Avenue Of The Americas
                    New York, NY 10019
                    max.hoffman@ubs.com
                    Max Hoffman, CFA, CFP
                    1285 Avenue Of The Americas,New York,NY,10019
                  • Reeya Shah New

                    Reeya Shah

                    Senior Wealth Strategy Associate

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                    Reeya began her Private Wealth Management career through an internship at Goldman Sachs in 2021 before joining UBS Private Wealth Management in 2023. She graduated from Drexel University in 2023 and earned her BSBA in Finance & Business Analytics.

                          299 Park Avenue
                          New York, NY 10017
                          reeya.shah@ubs.com
                          Reeya Shah
                          299 Park Avenue,New York,NY,10017
                        • Charlie Kim New

                          Charlie Kim

                          Senior Registered Client Associate

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                          Charlie joined UBS in 2015, after working for JP Morgan Private Bank and Alliance Bernstein, and brings extensive experience in operations, account administration and client service. He earned his B.S. in Finance from the University of Delaware.

                                1285 Avenue Of The Americas
                                New York, NY 10019
                                charlie.kim@ubs.com
                                Charlie Kim
                                1285 Avenue Of The Americas,New York,NY,10019

                              A leader in wealth management

                              Backed by the strength of our parent company, UBS AG

                              $5.9+ trn

                              UBS Group invested assets
                              As of 06/30/2024

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                              Our global footprint

                              Global leader

                              UBS is a leading and truly global wealth manager

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