Financial planning tailored to your goals

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With the complexity of today's markets and uncertainty about tomorrow's economy, good financial advice is more important than ever. As a team of dedicated Financial Advisors, we're committed to helping you organize your finances around your short term needs, your longer-term goals and what you envision for generations to come. Our knowledgeable perspective, good judgement and broad experience can help you meet your challenges and seize opportunities.

Crane

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Rodney Haug

    Rodney Haug

    Managing Director–Wealth Management

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    • AZ
    • CA
    • CO
    • DC
    • DE
    • FL
    • GA
    • ID
    • IL
    • MA
    • MD
    • MI
    • MO
    • MT
    • NC
    • NE
    • NM
    • NV
    • NY
    • OR
    • PA
    • SC
    • TN
    • TX
    • UT
    • VA
    • VT
    • WA
    • WI

    Rod graduated from Occidental College, Los Angeles with Bachelor of Arts Degree in International Relations with an emphasis in international economics.

    Prior to working in the financial services industry, he began his career working overseas with the Arabian American Oil Company (ARAMCO). Rod heads up the Haug Duda Group at UBS, which has over 110 years of cumulative experience, overseeing investment management and the design of strategic portfolios.

    He previously served in a similar position at Morgan Stanley where he completed the Investment Management Program at the Wharton School.

    Rod lives in Walnut Creek with his wife Allyson. He has two sons, a grandson, and a newly rescued german sheppard puppy and enjoys swimming, playing golf and travelling.

    • UBS Wealth Management Chairman’s Council, 2024UBS Financial Services Inc. Councils are a distinction held by UBS Financial Advisors based on criteria including evaluation of compliance with firm rules, standards & policies and revenue. Council membership is not representative of any one client's experience and is not indicative of the advisor’s future performance.

        1255 Treat Blvd
        Suite 1000
        Walnut Creek, CA 94597
        rodney.haug@ubs.com
        Rodney Haug
        1255 Treat Blvd,Walnut Creek,CA,94597
      • Oliver Duda

        Oliver Duda

        Senior Vice President–Wealth Management

        Financial Advisor

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        • AZ
        • CA
        • CO
        • DC
        • DE
        • FL
        • GA
        • ID
        • IL
        • IN
        • MA
        • MD
        • MI
        • MO
        • MT
        • NC
        • NE
        • NM
        • NV
        • NY
        • OR
        • PA
        • SC
        • TN
        • TX
        • UT
        • VA
        • WA

         

        For over 19 years, Oliver has worked closely with individual clients, families and businesses to manage and preserve their wealth. Prior to joining UBS in 2016, Oliver started his career at Morgan Stanley. He provides customized solutions to address complex financial needs and assists clients in achieving their financial goals with confidence and clarity.

        Oliver is a graduate of Saint Mary’s College of CA.

        He currently resides in Walnut Creek, CA with his wife and two daughters. Active in his community, Oliver’s involvement includes the De La Salle High School Alumni Board, St. Mary Catholic School Finance Committee and coaching his daughter’s softball team (PHBA). He also enjoys an active lifestyle which includes travel and golf.

        UBS Financial Services Insurance Agency Inc. License UBS#0512985. CA Insurance License #0G90817.

        • Forbes America’s Top Next-Gen (Generation) Wealth Advisors, 2018The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
        • Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2022, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.

        • Saint Mary’s College
        • Wealth Advisor
        1255 Treat Blvd
        Suite 1000
        Walnut Creek, CA 94597
        oliver.duda@ubs.com
        Oliver Duda
        1255 Treat Blvd,Walnut Creek,CA,94597
      • Chi Wu

        Chi Fang Wu

        Associate Director

        Client Associate

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        • CA

        Chi began his career at Citi Smith Barney in 1999 as a Corporate Services representative and quickly achieved the Client Service Manager role in 2000. Three years later, Chi moved to Loring Ward Advisor Services as a representative and then a Manager, Advisor Services.  He returned to Citi Smith Barney in 2006 as an Assistant Operations Manager and then became a Complex Service Manager in 2010 under Morgan Stanley Smith Barney.  In 2016, he joined UBS Financial Services as an Assistant Operations Manager and then joined The Haug Duda Group in 2018 as a Registered Client Service Associate. Chi holds a B.S. degree in Hospitality Management from San Francisco State University and graduated Magna Cum Laude. Outside of the office Chi enjoys boating and deep sea fishing. He and his wife live in Oakland, CA.

         

          • San Francisco State University, B.S. Hospitality Management, Magna Cum Laude
            1255 Treat Blvd
            Suite 1000
            Walnut Creek, CA 94597
            chi.wu@ubs.com
            Chi Fang Wu
            1255 Treat Blvd,Walnut Creek,CA,94597
          • Pema Lakar

            Pema Lakar

            Senior Wealth Strategy Associate

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            • AZ
            • CA
            • CO
            • CT
            • DC
            • DE
            • FL
            • GA
            • HI
            • ID
            • IL
            • IN
            • LA
            • MA
            • MD
            • ME
            • MI
            • MN
            • MO
            • MT
            • NC
            • NE
            • NH
            • NJ
            • NM
            • NV
            • NY
            • OH
            • OR
            • PA
            • PR
            • SC
            • SD
            • TN
            • TX
            • UT
            • VA
            • VT
            • WA
            • WI
            • WV
            • WY

            Following tenures at firms such as Merrill Lynch and Credit Suisse, I joined UBS Financial Services in 2015 and have over 15 years of extensive experience in the financial industry.  Since joining UBS Financial Services, I have worked with teams specializing in serving both domestic and International (Asia-centric) ultra-high net-worth individuals, entrepreneurs and families.  Currently, as a Sr. Wealth Strategy Associate on The Haug Duda Group, I oversee the team’s daily operations, manage client accounts, assist with portfolio administration and contribute to marketing initiatives.

             I graduated from the University of California, San Diego with a BA in economics.  In my spare time, I enjoy the outdoors, yoga and travelling.  I currently reside in the east bay with my husband and son.

                  1255 Treat Blvd
                  Suite 1000
                  Walnut Creek, CA 94597
                  pema.lakar@ubs.com
                  Pema Lakar
                  1255 Treat Blvd,Walnut Creek,CA,94597
                • Rebecca Sterling

                  Executive Director

                  Senior Wealth Strategist

                  Introduction

                  Rebecca works with ultra-high net worth families, helping them achieve their tax, estate planning, and philanthropic objectives. Rebecca focuses on developing and helping clients implement comprehensive wealth transfer strategies that align with clients’ wishes. She reviews clients’ tax and estate planning documents to ensure that each plan accurately reflects the family’s goals and objectives while maximizing tax efficiencies.

                  Professional History

                  Prior to rejoining UBS in 2021, Rebecca worked at First Republic Private Wealth Management, where she advised clients on tax and estate planning matters. Rebecca also previously worked at UBS as a Senior Wealth Strategist from 2015-2020. Rebecca began her career as a trusts and estates attorney at Loeb & Loeb in Los Angeles.

                  Education

                  Rebecca earned a B.A. in Spanish and Art History from Georgetown University, a J.D. from Temple University School of Law (cum laude), where she was an editor of the Temple law review, and an LL.M. (Master of Laws in Taxation) from NYU School of Law, where she was a graduate editor of the tax law review, and she earned the Harry J. Rudick award for excellence in taxation, and the David H. Moses prize for the highest GPA in the LL.M. program.

                  Licenses and Certifications

                  Rebecca is licensed to practice law in both New York and California
                • Shinda Bickham

                  Executive Director

                  Portfolio Advisory Group Senior Strategist

                  Shinda is a Senior Portfolio Strategist within the Portfolio Advisory Group and currently leads the team’s Northwest and Mountain West regions. In this capacity, he is responsible for articulating the UBS house view on asset classes and financial markets and delivering tailored, comprehensive, and research-driven investments guidance to the firm’s ultra-high net worth (UHNW) advisors and their clients. Shinda’s areas of specialization include asset allocation/portfolio construction, manager research and selection, and derivatives-based portfolio hedging solutions.

                  Professional History
                  Shinda has been working in the financial services industry for over 25 years, and before joining UBS he spent 9+ years at BlackRock where he both led portfolio management teams and held several key assignments as lead PM in both EMEA and the Americas, including the firm’s derivatives-based solutions and foreign exchange hedging efforts as well as its systematic macro factor and style factor suite of funds - books with over £60BB and $30BB in AUM, respectively. Shinda covers all asset classes in both public and private markets and works with the firm’s largest and most sophisticated UHNW and institutional clients. He is based in San Francisco splits time between Seattle and the San Francisco Bay Area.

                  Education
                  Shinda received his B.A. in Economics from the University of California,
                  Berkeley and holds his Series 7, 65 & 66 licenses.
                • Eddie Maruggi

                  Wealth Planner – Associate Director

                  Eddie Maruggi is passionate about helping clients design comprehensive financial plans that model their full financial picture and align with the lifestyle they aspire to achieve. By leveraging advanced planning strategies and personalized analysis, Eddie works closely with clients to create actionable paths toward their long-term goals.

                  Before joining UBS as a Wealth Planner, Eddie spent four years at Merrill Lynch as a Financial Solutions Advisor, where he guided clients through investment strategies and holistic planning. He holds his Series 7 and Series 66 licenses.

                  Eddie graduated from Saint Louis University with a degree in Finance. Prior to his career in wealth management, he served as a Video Coordinator and Statistician for Saint Louis University’s Men’s Basketball Team, combining analytical skills with a passion for teamwork.

                  Outside of work, Eddie enjoys giving back to the community through volunteer work with Arizonans for Children and National Youth Sports, mentoring children in foster care and coaching youth basketball teams.

                • Christina Lisowski

                  Head, Structured Solutions Consultant

                  Christina is the Structured Solutions Consultant on the west coast for out Private Wealth and WM Market Areas. In this role, she works extensively with Financial Advisors, field leaders and clients to provide expertise, investment guidance and portfolio strategy with Structured Solutions.

                  Professional History
                  Christina has worked with the top UBS Financial Advisors in the Western Regions since joining UBS in 2003. She first came to the firm as a member of the Municipals team, spending ten years concentrating on HNW client solutions and developing strong relationships in the field.

                  In 2013, Christina joined the Structured Solutions team as a Regional Consultant. With over twnty five years of industry experience, she brings valued understanding of client and Advisor needs across different asset classes. She is based in Los Angerles and continues to cover Private Wealth and West Division Market Areas.

                  Prior to joining UBS, Christina spend six years as  a Portfolio Specialist at Merrill Lynch in Chicago.

                  Education
                  Christina holds a B.A. in both Finance and Marketing from DePaul University, Chicago, Illinois. She has NASD Series 7, 10, 24, 53, 63 and 66 licenses.
                • Kevin

                  Kevin Dommes

                  NMLS #947868

                  Senior Wealth Management Banker, UBS Bank USA

                  Current role and areas of expertise

                  Kevin joined UBS Bank USA in 2016 and he is currently a Senior Wealth Management Banker covering Northern California, Nevada, Arizona, New Mexico, Idaho and Montana markets.

                  Kevin has an extensive background in relationship banking. He is focused on providing Financial Advisors and their clients a variety of cash management resources along with banking solutions that may complement their overall wealth management objectives.

                   

                  Professional history

                  Kevin began his career in financial services in 1999. Prior to joining UBS, he was a Regional Manager with a top national broker/dealer, wholesaler, and direct lender. Throughout his career Kevin has advised Financial Advisors, Registered Investment Advisors, mortgage brokerage firms, and clients on liability management solutions throughout Northern California and the western U.S.

                  Education and personal information

                  In Kevin’s role as a Senior Wealth Management Banker his NMLS # is 555636. He holds his Series 7 and 66 securities licenses. He also holds a Communications and Business degree from The University of Arizona.

                  Outside of the office, Kevin enjoys mountain biking, skiing, golf, watching his son’s sports, and spending time with his family and friends.

                  Senior Wealth Management Bankers are employees of UBS Bank USA. UBS Bank USA is a subsidiary of UBS Group AG. UBS Bank USA, Member FDIC, NMLS No. 947868. Equal Housing Lender.

                A focus on personalized access and service

                Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

                Three generations in apple orchard

                Turn possibilities into a plan

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                A leading global wealth manager

                A way forward

                Understanding your life, your wealth and what you want to accomplish.

                We ask the questions and find the answers that can help you explore and pursue your financial goals in the short term, long term or whatever your terms may be.

                Let's talk about how we can help you plan for the life you want

                Our approach incorporates Liquidity. Longevity. Legacy. strategies to assist clients in exploring and pursuing their wealth management needs and goals over different time frames. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved. All investments involve the risk of loss, including the risk of loss of the entire investment.

                A leader in wealth management

                Backed by the strength of our parent company, UBS AG

                $6.9 trn

                UBS Group invested assets
                As of 10/29/2025

                Global leader

                UBS is a leading and truly global wealth manager

                #1

                for High Net-Worth clients

                Euromoney Private Banking and Wealth Management Survey (peer review), 2015-2022

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