Your goals. Our comprehensive plan.

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By understanding what’s most important to you, we can organize your financial life to help make sure your short-term needs don't cloud your long-term goals. We provide a structure so you clearly understand where your money is, and why. The plan we create together can help you stay focused at each stage of life, today, tomorrow and for future generations.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • John-Gherardi

    John Gherardi

    Director

    Financial Advisor

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    • AL
    • AR
    • AZ
    • CA
    • CO
    • CT
    • FL
    • GA
    • IN
    • KY
    • LA
    • MA
    • MD
    • MI
    • MN
    • MO
    • MS
    • NC
    • NE
    • NH
    • NM
    • NY
    • OH
    • OK
    • PA
    • SC
    • TN
    • TX
    • VA
    • WA
    • WI

    John Gherardi is a Director with UBS Financial Services Inc., he started his career with UBS in Brentwood, TN, as a Financial Advisor in 2003. Since 2011, he has been a Wealth Advisor, as well as, the Branch Manager for the UBS office located in Lafayette, LA.

    John understands that wealth management is more than just the wide range of financial services and solutions you can access at UBS. It's how those services are developed and delivered to help clients pursue their goals. That's why John focuses on a customized approach to wealth management, built on personal relationships and shaped by a thorough understanding of clients' needs and aspirations.

    John attended Western New England College in Springfield, MA, and received his B.S. in Business Administration from the University of Phoenix. John is also active in the community, as a member of, The Kiwanis Club of Lafayette, OneAcadiana, and the Lafayette Chapter of Ducks Unlimited. He resides in Lafayette, with his wife Susan. In his free time, he enjoys hunting, fishing, and golf.

      • Western New England College
      • University of Phoenix, B.S. Business Administration
      • CERTIFIED FINANCIAL PLANNER
      201 Settlers Trace
      Suite 3004
      Lafayette, LA 70508
      john.gherardi@ubs.com,kendra.willis@ubs.com
      John Gherardi
      201 Settlers Trace,Lafayette,LA,70508
    • Jay-Owen

      Jay Owen

      First Vice President–Wealth Management

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      • AL
      • AR
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      • CA
      • CO
      • FL
      • GA
      • IN
      • KY
      • LA
      • MA
      • MD
      • MI
      • MN
      • MO
      • MS
      • NC
      • NH
      • NM
      • NY
      • OH
      • OK
      • PA
      • SC
      • TN
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      • VA
      • WA
      • WI

      Jay Owen is a First Vice President – Wealth Management at UBS Financial Services Inc. with over 20 years' experience, specializing in financial planning, reporting and analysis for both individuals and corporations. He has extensive experience guiding and advising clients on accounts using cash, fixed income, equities, alternative investments, insurance products and lines of credit through challenging environments to achieve realistic goals.

      Jay is lifelong resident of Louisiana, he and his wife Tanya along with their two daughters reside in Lafayette, where he attended both Lafayette High and the University of Southwestern Louisiana. A dedicated Wetlands Conservationist and hunter Jay has spent much of free time as a volunteer with the non-profit organization Ducks Unlimited Inc. where he has served as 2015 Louisiana State Chairman and currently sits on the National Development Committee.

        • University of Southwestern Louisiana
          201 Settlers Trace Blvd.
          Suite 3004
          Lafayette, LA 70508
          jay.owen@ubs.com
          Jay Owen
          201 Settlers Trace Blvd.,Lafayette,LA,70508
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          Brenna Areno

          Client Associate

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            Brenna Areno is a Client Associate with the Gulf Coast Wealth Management team at UBS. She joined the firm in 2022 and brings experience in client coordination, strategic marketing, and identifying growth opportunities for the team. In addition to assisting with administrative and operational support, she plays an active role in planning and executing client events. Brenna is a registered notary in the state of Louisiana and is currently pursuing her Master of Business Administration with a concentration in Project Management at the University of Louisiana at Lafayette, while also working toward her professional registration.


            Outside of her professional responsibilities, Brenna enjoys spending time with her husband and young son.

                  201 Settlers Trace Blvd.
                  Suite 3004
                  Lafayette, LA 70508
                  brenna.peavy@ubs.com
                  Brenna Areno
                  201 Settlers Trace Blvd.,Lafayette,LA,70508
                • Kendra Willis

                  Kendra Willis

                  Registered Client Associate

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                  • AK
                  • AL
                  • AR
                  • AZ
                  • CA
                  • CO
                  • CT
                  • FL
                  • GA
                  • IN
                  • KS
                  • KY
                  • LA
                  • MA
                  • MN
                  • MO
                  • MS
                  • NC
                  • NE
                  • NH
                  • NM
                  • NY
                  • OK
                  • SC
                  • TN
                  • TX
                  • VA
                  • WA

                  Kendra Willis is a licensed Registered Client Service Associate with UBS Financial Services, supporting multiple Financial Advisors since 2022. She holds Series 7 and Series 66 licenses and previously contributed to UBS’s Virtual Partner Box program. With more than 15 years of banking and branch leadership experience from JPMorgan Chase, Kendra excels in client service, operations, and relationship support.

                        201 Settlers Trace Blvd.
                        Suite 3004
                        Lafayette, LA 70508
                        kendra.willis@ubs.com
                        Kendra Willis
                        201 Settlers Trace Blvd.,Lafayette,LA,70508

                      Defining your priorities. Pursuing what matters.

                      Our experience and structured planning process drives a comprehensive financial plan and customized investment strategies. Depending on where you are in your life and the priorities that matter most, our planning conversations may focus on liquidity management, your cash flow needs, asset replacement solutions such as insurance, estate planning strategies, or tax and legal structures such as trusts and philanthropic vehicles.

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                      Turn possibilities into a plan

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                      A leading global wealth manager

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                      Ready to sell your business?

                      The five hallmarks of a successful sale

                      Move forward with confidence in possibly the biggest venture of your life. We can help advise and orchestrate your entire team of experts throughout the sale process and beyond.

                      A leader in wealth management

                      Backed by the strength of our parent company, UBS AG

                      $6.9 trn

                      UBS Group invested assets
                      As of 10/29/2025

                      Global leader

                      UBS is a leading and truly global wealth manager

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