1.2 Billion
Assets under management

Our team believes that it's more important than ever for all investors to participate in the financial decisions that impact their lives. We've found that many of our women clients leave those decisions to their partners and don't take an active role now, or plan for the future. We are committed to reversing this trend. In our work together, we want to be sure you know where you stand today, and feel confident about the decisions we help you make for tomorrow.
1.2 Billion
Assets under management
180
Collective years of experience
7 person
seasoned team
Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.
Larry is approaching his 40th year of providing comprehensive investment advice, service and solutions to multigenerational families, individuals, trusts and nonprofit organizations throughout the United States and globally. His objective is to develop investment strategies that are individually tailored to each client’s unique interests. He accomplishes this by focusing on client’s goals to create an appropriate financial plan, and then implementing that plan with a diversified portfolio. Larry carefully discusses the pros and cons of investments and helps clients navigate the emotional swings that can sometimes become a significant part of the investment decision-making process.
Fortunate to work with a group of talented professionals, Larry and his team have over 180 years of collective experience and the knowledge required to service the diverse needs of their clients in a professional and timely manner.
A Greenwich resident for over 40 years, Larry has been married to Michele for 44 years and has two grown children, Holly and Larry, and two wonderful grandchildren.
Professional experience
– Managing Director, UBS Financial Services Inc
– Resident manager, Merrill Lynch, Greenwich, CT
– National sales manager and founder, Empire State Tax Exempt Unit Trusts, Weeden & Co.
Credentials to build confidence
– UBS Chairman’s Circle member (one of approximately 100 advisors recognized for their leadership)
Commitment to giving back
– Previous board member, The Brunswick School, Greenwich, CT
– Former founding board member, Arch Street, The Greenwich Teen Center
– Previous president, Greenwich Country Club
– Former coach, youth basketball, lacrosse, baseball and soccer
Ken is a Certified Financial Planner ® professional who has over 30 years of experience in the financial services industry. He developed a passion for the securities market while pursuing a college degree in finance. Upon graduation, he began his career with Merrill Lynch and in 1991 partnered with Larry Haertel in their Greenwich, CT office. In 2003, The Haertel Group joined UBS and has since grown to an eight-person team that services a multigenerational client base.
Throughout his career, Ken has helped his clients manage their wealth through many economic cycles. He emphasizes financial planning, asset allocation and risk management. His primary focus is on retirement planning, but he also provides guidance on education, insurance and estate planning. Other areas of experience include mortgage financing, executive stock options and securities-backed lending.
Outside of work, Ken has been active in youth sports. He was a founding board member of Stamford Youth Lacrosse, and from 1989 to 2006, coached youth hockey in Fairfield County. From 2006 to 2009, he served as president of the Celtic Hockey Club. Ken is married with two children and lives in Stamford, CT. He enjoys golf and ice hockey and is an avid New York Rangers fan.
Professional experience
- UBS Financial Services Inc.
- Merrill Lynch
Commitment to giving back
– Founding board member, Stamford Youth Lacrosse Association
– Coach, Mid-Fairfield Youth Hockey Association, Stamford Youth Hockey Association
– President, Celtic Hockey Club, 2006 – 2009
– Trinity Catholic Hockey Hall of Fame Club
– Stamford Youth Hockey Coach of the Year, 1994, 2007
James, who joined The Haertel Group in 2015, has been in the financial services industry for over 20 years. He works closely with multigenerational families in the areas of customized investment strategies, portfolio management, retirement and estate planning, cash management, lending and charitable giving solutions. James was recognized as one of Fairfield County’s Top 40 Under 40 in 2014 and holds the Chartered Retirement Planning Counselor designation.
Prior to joining The Haertel Group, James was a partner in The Gellmann and Parker Wealth Management Group of Wells Fargo Advisors in Old Greenwich, CT from 2008 to 2015 and was also a Financial Advisor with UBS in Greenwich from 2004 to 2008. Prior to joining UBS, James worked as a personal banker at The Bank of New York. He graduated from the University of Delaware’s Lerner College of Business and Economics with a degree in finance.
Professional experience
- UBS Financial Services Inc.
- Wells Fargo Advisors
- The Bank of New York
Commitment to giving back
– Chairman of admissions, board member, Greenwich Country Club (Past)
– Chairman of nominating committee, executive committee, board member, Greenwich YMCA (Past)
– Co-founder and chairman emeritus, The Greenwich Young Professional Group (Past)
– Co-chair, American Diabetes Association Gala and Patron Reception (Past)
– Coach, Greenwich High School Varsity Hockey (Past)
Eric is a graduate of Brown University. Prior to joining UBS in 2009, he was a Senior Vice President in the Greenwich office of Morgan Stanley where he had been for ten years. He was raised in Riverside CT, and remains there with his wife, Pam, and two daughters, Chase and Nina.
For the past 12 years, Carlos has been with The Haertel Group, where he has enjoyed the team environment. Carlos and the client service team work together to handle all of the administration, research and portfolio-reviewing responsibilities. With 21 years of experience in the financial services industry, Carlos helps clients with their financial inquiries and comes up with solutions to help them pursue their financial goals.
Experience
– Senior Wealth Strategy Associate, UBS Financial Services Inc.
– Registered Client Service Associate, UBS Financial Services Inc.
– Branch administrator, Advest
Life
– Has been married for eight years and has two young children, Cora and Mason
– Longtime youth soccer coach, currently coaching in Armonk and for Castleford
– Played professional soccer for the Wilmington NC Hammerheads and the NY Fever
– Named Big East Rookie of the Year as a freshman at Boston College, was First Team All-Conference for two years and won the Tom McElroy Scholarship Award
Norma has been in the financial services industry for over 18 years, with 10 of those years at UBS. She has held various roles in operations and compliance, and as a registered assistant. At The Haertel Group, Norma handles the team’s day-to-day operational functions and marketing. She enjoys building relationships with clients, understanding their needs and helping them find solutions.
Experience
– Registered Client Service Associate, UBS Financial Services Inc.
– Compliance officer, Clark & Dodge
– Operations team member, Prudential Securities
Life
– Resides in Stamford with her spouse and two children, Christina and Michael
– Volunteer, New Covenant Center, Stamford, CT
Samantha joined UBS in June 2025 after graduating from Bucknell University with a Bachelor of Arts degree in Psychology and Economics. In her current role within the team, Samantha assists with day-to-day operations, client communication, and marketing. Samantha is eager to learn and support our client’s needs by delivering customized and exceptional service.
Experience
- Administrative Assistant, Prestige Media Inc.
- Community Outreach and Education Intern, Kids In Crisis
- Market Research Intern, New Rochelle City Hall
Life
- Born and raised in Stamford, CT
- Enjoys fitness and traveling
Larry is approaching his 40th year of providing comprehensive investment advice, service and solutions to multigenerational families, individuals, trusts and nonprofit organizations throughout the United States and globally. His objective is to develop investment strategies that are individually tailored to each client’s unique interests. He accomplishes this by focusing on client’s goals to create an appropriate financial plan, and then implementing that plan with a diversified portfolio. Larry carefully discusses the pros and cons of investments and helps clients navigate the emotional swings that can sometimes become a significant part of the investment decision-making process.
Fortunate to work with a group of talented professionals, Larry and his team have over 180 years of collective experience and the knowledge required to service the diverse needs of their clients in a professional and timely manner.
A Greenwich resident for over 40 years, Larry has been married to Michele for 44 years and has two grown children, Holly and Larry, and two wonderful grandchildren.
Professional experience
– Managing Director, UBS Financial Services Inc
– Resident manager, Merrill Lynch, Greenwich, CT
– National sales manager and founder, Empire State Tax Exempt Unit Trusts, Weeden & Co.
Credentials to build confidence
– UBS Chairman’s Circle member (one of approximately 100 advisors recognized for their leadership)
Commitment to giving back
– Previous board member, The Brunswick School, Greenwich, CT
– Former founding board member, Arch Street, The Greenwich Teen Center
– Previous president, Greenwich Country Club
– Former coach, youth basketball, lacrosse, baseball and soccer
Ken is a Certified Financial Planner ® professional who has over 30 years of experience in the financial services industry. He developed a passion for the securities market while pursuing a college degree in finance. Upon graduation, he began his career with Merrill Lynch and in 1991 partnered with Larry Haertel in their Greenwich, CT office. In 2003, The Haertel Group joined UBS and has since grown to an eight-person team that services a multigenerational client base.
Throughout his career, Ken has helped his clients manage their wealth through many economic cycles. He emphasizes financial planning, asset allocation and risk management. His primary focus is on retirement planning, but he also provides guidance on education, insurance and estate planning. Other areas of experience include mortgage financing, executive stock options and securities-backed lending.
Outside of work, Ken has been active in youth sports. He was a founding board member of Stamford Youth Lacrosse, and from 1989 to 2006, coached youth hockey in Fairfield County. From 2006 to 2009, he served as president of the Celtic Hockey Club. Ken is married with two children and lives in Stamford, CT. He enjoys golf and ice hockey and is an avid New York Rangers fan.
Professional experience
- UBS Financial Services Inc.
- Merrill Lynch
Commitment to giving back
– Founding board member, Stamford Youth Lacrosse Association
– Coach, Mid-Fairfield Youth Hockey Association, Stamford Youth Hockey Association
– President, Celtic Hockey Club, 2006 – 2009
– Trinity Catholic Hockey Hall of Fame Club
– Stamford Youth Hockey Coach of the Year, 1994, 2007
James, who joined The Haertel Group in 2015, has been in the financial services industry for over 20 years. He works closely with multigenerational families in the areas of customized investment strategies, portfolio management, retirement and estate planning, cash management, lending and charitable giving solutions. James was recognized as one of Fairfield County’s Top 40 Under 40 in 2014 and holds the Chartered Retirement Planning Counselor designation.
Prior to joining The Haertel Group, James was a partner in The Gellmann and Parker Wealth Management Group of Wells Fargo Advisors in Old Greenwich, CT from 2008 to 2015 and was also a Financial Advisor with UBS in Greenwich from 2004 to 2008. Prior to joining UBS, James worked as a personal banker at The Bank of New York. He graduated from the University of Delaware’s Lerner College of Business and Economics with a degree in finance.
Professional experience
- UBS Financial Services Inc.
- Wells Fargo Advisors
- The Bank of New York
Commitment to giving back
– Chairman of admissions, board member, Greenwich Country Club (Past)
– Chairman of nominating committee, executive committee, board member, Greenwich YMCA (Past)
– Co-founder and chairman emeritus, The Greenwich Young Professional Group (Past)
– Co-chair, American Diabetes Association Gala and Patron Reception (Past)
– Coach, Greenwich High School Varsity Hockey (Past)
Eric is a graduate of Brown University. Prior to joining UBS in 2009, he was a Senior Vice President in the Greenwich office of Morgan Stanley where he had been for ten years. He was raised in Riverside CT, and remains there with his wife, Pam, and two daughters, Chase and Nina.
For the past 12 years, Carlos has been with The Haertel Group, where he has enjoyed the team environment. Carlos and the client service team work together to handle all of the administration, research and portfolio-reviewing responsibilities. With 21 years of experience in the financial services industry, Carlos helps clients with their financial inquiries and comes up with solutions to help them pursue their financial goals.
Experience
– Senior Wealth Strategy Associate, UBS Financial Services Inc.
– Registered Client Service Associate, UBS Financial Services Inc.
– Branch administrator, Advest
Life
– Has been married for eight years and has two young children, Cora and Mason
– Longtime youth soccer coach, currently coaching in Armonk and for Castleford
– Played professional soccer for the Wilmington NC Hammerheads and the NY Fever
– Named Big East Rookie of the Year as a freshman at Boston College, was First Team All-Conference for two years and won the Tom McElroy Scholarship Award
Norma has been in the financial services industry for over 18 years, with 10 of those years at UBS. She has held various roles in operations and compliance, and as a registered assistant. At The Haertel Group, Norma handles the team’s day-to-day operational functions and marketing. She enjoys building relationships with clients, understanding their needs and helping them find solutions.
Experience
– Registered Client Service Associate, UBS Financial Services Inc.
– Compliance officer, Clark & Dodge
– Operations team member, Prudential Securities
Life
– Resides in Stamford with her spouse and two children, Christina and Michael
– Volunteer, New Covenant Center, Stamford, CT
Samantha joined UBS in June 2025 after graduating from Bucknell University with a Bachelor of Arts degree in Psychology and Economics. In her current role within the team, Samantha assists with day-to-day operations, client communication, and marketing. Samantha is eager to learn and support our client’s needs by delivering customized and exceptional service.
Experience
- Administrative Assistant, Prestige Media Inc.
- Community Outreach and Education Intern, Kids In Crisis
- Market Research Intern, New Rochelle City Hall
Life
- Born and raised in Stamford, CT
- Enjoys fitness and traveling
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures.
Eligibility is based on quantitative factors and is not necessarily related to the quality of the investment advice. For more information on third party rating methodologies, please visit ubs.com/us/en/designation-disclosures.

Year-end charitable giving
As we approach the end of the year, you may be thinking about the charitable contributions you’d like to make. Learn how a donor-advised fund (DAF), can support your favorite charities in a flexible, tax-efficient and cost-effective manner.
For personalized service and more information on how a DAF can fit into your charitable giving plans, contact our team today.
Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

Our process takes you from the initial stages of exit or succession planning all the way through the transaction close. We develop a personalized strategy to help manage the proceeds and achieve your future financial goals—and life goals after you step away.

We work with UBS Family Advisory and Philanthropy Services to provide advice to help families flourish for generations, through intentional communication, intergenerational wealth transitions, family governance, philanthropic legacies and more. Holistic insights, advice and execution services help you maximize your impact and build your legacy.

Financial decision-making is easier when you have the benefit of a trusted source of advice. Our team is here for you with planning-based solutions to help you confidently take charge of your financial world. It's about helping you feel empowered to make important decisions about today’s opportunities and challenges—and tomorrow's.
By seeing the big picture, we provide access to the global platforms and the financial and intellectual strengths of UBS’s experts in Wealth Management, Asset Management and our Private and Investment Banks.

You've worked hard and carefully invested to ensure that you’ll live life on your terms in retirement. But are you ready for a retirement that could span 30 years or more? What’s the right plan to help make sure your retirement funds last? Our team will work with you to help preserve your lifestyle and livelihood in retirement by understanding your goals, risk and time horizon.

Talking about future financial responsibility can be an emotional and challenging topic for families. Whether you’re discussing an inheritance, insurance, a business transition or wealth transfer, an open, honest discussion among family members makes the process more rewarding for everyone. Let us show you how.

Your values define you. But do your investments reflect who you are? We believe sustainability is relevant to how you manage your wealth. We invite you to discover the world of sustainable investing and the possibilities it offers you to pursue what matters most.

UBS offers a variety of investment advisory programs—including both nondiscretionary and discretionary offerings—to help you pursue your financial objectives. Highly experienced investment specialists provide fully customized investment portfolios to help address your specific needs and goals.

We can help you build a comprehensive financial plan by bringing together all the resources you need under one roof. We make it easy and efficient to do business, access solutions and get clear answers to make informed decisions.

As a UBS client, you get the insights and advice of a global wealth manager with the convenience of cash management from UBS Bank USA. You’ll have quick access to manage accounts, make deposits, access funds, make transfers and payments and earn competitive yields through our UBS Bank USA Core Savings.

The Global Wealth Report, now in its sixteenth edition, provides a clear and detailed picture of wealth generation and distribution in over 50 key markets across the globe, with additional deep dives into wealth topics for some of our key markets.
We hope this year’s report gives you valuable insights into the world of wealth and inspires you as you turn your financial vision into reality.
We’re committed to understanding what wealth means for you.
At UBS, excellence comes from nurturing the best of our heritage, mastering the details and delivering the expertise you need to turn your financial vision into a reality. The result? Financial advice that is finely crafted for what matters most to you.

A road map to help facilitate the process
Often, the process of selling a business is unknown to the business owner. This may leave them vulnerable to making significant mistakes. This brochure may serve as a general road map for facilitating the sale of a closely held business.

As they say, “failing to plan is planning to fail.” Learn how planning for the personal side of a liquidity event, both before and after the transaction, you can help mitigate risks.
$6.9 trn
UBS Group invested assets
As of 10/29/2025
51 countries
Our global footprint
Global leader
UBS is a leading and truly global wealth manager
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