Wealth advice that helps inspire confidence

Our team believes that it's more important than ever for all investors to participate in the financial decisions that impact their lives. We've found that many of our women clients leave those decisions to their partners and don't take an active role now, or plan for the future. We are committed to reversing this trend. In our work together, we want to be sure you know where you stand today, and feel confident about the decisions we help you make for tomorrow.

7 person

seasoned team


Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Lawrence Haertel Photo

    Lawrence Haertel

    Managing Director–Wealth Management

    Financial Advisor

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    • AL
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • IL
    • MA
    • MD
    • MI
    • MN
    • MT
    • NC
    • NH
    • NJ
    • NM
    • NY
    • OH
    • PA
    • RI
    • SC
    • TX
    • UT
    • VA
    • WA
    • WV

    Larry is approaching his 40th year of providing comprehensive investment advice, service and solutions to multigenerational families, individuals, trusts and nonprofit organizations throughout the United States and globally. His objective is to develop investment strategies that are individually tailored to each client’s unique interests. He accomplishes this by focusing on client’s goals to create an appropriate financial plan, and then implementing that plan with a diversified portfolio. Larry carefully discusses the pros and cons of investments and helps clients navigate the emotional swings that can sometimes become a significant part of the investment decision-making process.

     Fortunate to work with a group of talented professionals, Larry and his team have a combined 150 years of experience and the knowledge required to service the diverse needs of their clients in a professional and timely manner.

    A Greenwich resident for over 40 years, Larry has been married to Michele for 44 years and has two grown children, Holly and Larry, and two wonderful grandchildren.

     Professional experience

    – Managing Director, UBS Financial Services Inc.

    – Resident manager, Merrill Lynch, Greenwich, CT

    – National sales manager and founder, Empire State Tax Exempt Unit Trusts, Weeden & Co.

     Credentials to build confidence

    – UBS Chairman’s Circle member (one of approximately 100 advisors recognized for their leadership)

     Commitment to giving back

    – Board member, The Brunswick School, Greenwich, CT

    – Founding board member, Arch Street, The Greenwich Teen Center

    – President, Greenwich Country Club

    – Coach, youth basketball, lacrosse, baseball and soccer

     Education

    – Series 7, 8 and 63 securities licenses, as well as life, health and variable annuities licenses

    – M.B.A., University of Virginia–Darden School of Business

    – B.A. in history, Lafayette College

    • Barron's Top 1,000 Financial Advisors, 2010, 2011The Barron's rating is awarded annually in March and is based on information from the prior year Q3. 
    • Barron's Top 1,200 Financial Advisors, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021
      The Barron's rating is awarded annually in March and is based on information from the prior year Q3. 
    • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

    • University of Virginia - Darden School of Business, MBA
    • Lafayette College, B.A. History
    • Life, Health, and Variable Annuities Licenses
    • Series 7, 8, and 63 Securities Licenses
    100 West Putnam Ave
    2nd Floor
    Greenwich, CT 06830
    lawrence.haertel@ubs.com
    Lawrence Haertel
    100 West Putnam Ave,Greenwich,CT,06830
  • Kenneth Mulreed Photo

    Kenneth Mulreed, CFP

    Managing Director–Wealth Management

    Financial Advisor

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    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • IL
    • MA
    • MD
    • MI
    • MN
    • MT
    • NC
    • NH
    • NJ
    • NM
    • NY
    • OH
    • PA
    • RI
    • SC
    • TX
    • UT
    • VA
    • WA

    Ken is a Certified Financial Planner ® professional who has over 30 years of experience in the financial services industry. He developed a passion for the securities market while pursuing a college degree in finance. Upon graduation, he began his career with Merrill Lynch and in 1991 partnered with Larry Haertel in their Greenwich, CT office. In 2003, The Haertel Group joined UBS and has since grown to an eight-person team that services a multigenerational client base.

    Throughout his career, Ken has helped his clients manage their wealth through many economic cycles. He emphasizes financial planning, asset allocation and risk management. His primary focus is on retirement planning, but he also provides guidance on education, insurance and estate planning. Other areas of experience include mortgage financing, executive stock options and securities-backed lending.

    Outside of work, Ken has been active in youth sports. He was a founding board member of Stamford Youth Lacrosse, and from 1989 to 2006, coached youth hockey in Fairfield County. From 2006 to 2009, he served as president of the Celtic Hockey Club. Ken is married with two children and lives in Stamford, CT. He enjoys golf and ice hockey and is an avid New York Rangers fan.

    Professional experience

    - UBS Financial Services Inc.

    - Merrill Lynch

    Commitment to giving back

    – Founding board member, Stamford Youth Lacrosse Association

    – Coach, Mid-Fairfield Youth Hockey Association, Stamford Youth Hockey Association

    – President, Celtic Hockey Club, 2006 – 2009

    – Trinity Catholic Hockey Hall of Fame Club

    – Stamford Youth Hockey Coach of the Year, 1994, 2007

    Education and achievements

    – Series 7, 63 and 66 securities licenses, as well as life, health, long-term care insurance and variable annuities licenses

    – Certified Financial Planner ® professional

    – B.S., finance, Central Connecticut State University

     

     

     

    • Forbes Best-in-State Wealth Advisors, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

    • Central Connecticut State University, B.S. Finance
    • CERTIFIED FINANCIAL PLANNER®
    100 Field Point Road
    Greenwich, CT 06830
    kenneth.mulreed@ubs.com
    Kenneth Mulreed, CFP
    100 Field Point Road,Greenwich,CT,06830
  • James Parker Photo

    James Parker, CRPC

    Senior Vice President–Wealth Management

    Portfolio Manager

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    • AL
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • IL
    • MA
    • MD
    • MI
    • MN
    • MT
    • NC
    • NH
    • NJ
    • NM
    • NY
    • OH
    • PA
    • RI
    • SC
    • TX
    • UT
    • VA
    • WA
    • WV

    James, who joined The Haertel Group in 2015, has been in the financial services industry for over 20 years. He works closely with multigenerational families in the areas of customized investment strategies, portfolio management, retirement and estate planning, cash management, lending and charitable giving solutions. James was recognized as one of Fairfield County’s Top 40 Under 40 in 2014 and holds the Chartered Retirement Planning Counselor designation.

    Prior to joining The Haertel Group, James was a partner in The Gellmann and Parker Wealth Management Group of Wells Fargo Advisors in Old Greenwich, CT from 2008 to 2015 and was also a Financial Advisor with UBS in Greenwich from 2004 to 2008. Prior to joining UBS, James worked as a personal banker at The Bank of New York. He graduated from the University of Delaware’s Lerner College of Business and Economics with a degree in finance.

    Professional experience

    - UBS Financial Services Inc.

    - Wells Fargo Advisors

    - The Bank of New York

     

    Commitment to giving back

    – Chairman of admissions, board member, Greenwich Country Club (Past)

    – Chairman of nominating committee, executive committee, board member, Greenwich YMCA (Past)

    – Co-founder and chairman emeritus, The Greenwich Young Professional Group (Past)

    – Co-chair, American Diabetes Association Gala and Patron Reception (Past)

    – Coach, Greenwich High School Varsity Hockey (Past)

    • Forbes Best-in-State Wealth Advisors, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

    • University of Delaware, B.S. Finance
    • Portfolio Manager
    • Chartered Retirement Planning Counselor
    • Series 7, 63 and 66 Securities Licenses
    • Life, Health, Long-term Care Insurance, and Variable Annuities Licenses
    100 West Putnam Ave
    2nd Floor
    Greenwich, CT 06830
    james.parker@ubs.com
    James Parker, CRPC
    100 West Putnam Ave,Greenwich,CT,06830
  • Kreuter 2

    Eric Kreuter

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AL
    • AZ
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • IL
    • MA
    • MD
    • MI
    • MN
    • MT
    • NC
    • NH
    • NJ
    • NM
    • NY
    • OH
    • PA
    • RI
    • SC
    • TX
    • UT
    • VA
    • WA
    • WV

    Eric is a graduate of Brown University. Prior to joining UBS in 2009, he was a Senior Vice President in the Greenwich office of Morgan Stanley where he had been for ten years. He was raised in Riverside CT, and remains there with his wife, Pam, and two daughters, Chase and Nina.

    • Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

    • Brown University
      100 West Putnam Ave
      2nd Floor
      Greenwich, CT 06830
      eric.kreuter@ubs.com
      Eric Kreuter
      100 West Putnam Ave,Greenwich,CT,06830
    • Carlos Casas Photo

      Carlos Casas

      Senior Wealth Strategy Associate

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      • CT
      • FL
      • NY

      For the past 12 years, Carlos has been with The Haertel Group, where he has enjoyed the team environment. Carlos and the client service team work together to handle all of the administration, research and portfolio-reviewing responsibilities. With 21 years of experience in the financial services industry, Carlos helps clients with their financial inquiries and comes up with solutions to help them pursue their financial goals.

      Experience

      – Senior Wealth Strategy Associate, UBS Financial Services Inc.

      – Registered Client Service Associate, UBS Financial Services Inc.

      – Branch administrator, Advest

      Life

      – Has been married for eight years and has two young children, Cora and Mason

      – Longtime youth soccer coach, currently coaching in Armonk and for Castleford

      – Played professional soccer for the Wilmington NC Hammerheads and the NY Fever

      – Named Big East Rookie of the Year as a freshman at Boston College, was First Team All-Conference for two years and won the Tom McElroy Scholarship Award

        • Boston College, B.S. Marketing
        • Chartered Retirement Planning Counselor
        • Series 7 and 66 Securities Licenses
        100 West Putnam Ave
        2nd Floor
        Greenwich, CT 06830
        carlos.casas@ubs.com
        Carlos Casas
        100 West Putnam Ave,Greenwich,CT,06830
      • Norma Montalvo Photo

        Norma Montalvo

        Senior Registered Client Associate

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        • CT
        • FL

        Norma has been in the financial services industry for over 18 years, with 10 of those years at UBS. She has held various roles in operations and compliance, and as a registered assistant. At The Haertel Group, Norma handles the team’s day-to-day operational functions and marketing. She enjoys building relationships with clients, understanding their needs and helping them find solutions.

        Experience

        – Registered Client Service Associate, UBS Financial Services Inc.

        – Compliance officer, Clark & Dodge

        – Operations team member, Prudential Securities

        Life

        – Resides in Stamford with her spouse and two children, Christina and Michael

        – Volunteer, New Covenant Center, Stamford, CT

            • Series 7, 63 and 65 Securities Licenses
            100 West Putnam Ave
            2nd Floor
            Greenwich, CT 06830
            norma.montalvo@ubs.com
            Norma Montalvo
            100 West Putnam Ave,Greenwich,CT,06830
          • Sam Novak

            Samantha Novak

            Client Associate

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              Samantha joined UBS in June 2025 after graduating from Bucknell University with a Bachelor of Arts degree in Psychology and Economics. In her current role within the team, Samantha assists with day-to-day operations, client communication, and marketing. Samantha is eager to learn and support our client’s needs by delivering customized and exceptional service.

              Experience
              - Administrative Assistant, Prestige Media Inc.
              - Community Outreach and Education Intern, Kids In Crisis
              - Market Research Intern, New Rochelle City Hall

              Life
              - Born and raised in Stamford, CT
              - Enjoys fitness and traveling

                • Bucknell University, B.A. Psychology and Economics: 2021 - 2025
                • Sacred Heart Greenwich: 2009 - 2021
                  100 West Putnam Ave
                  2nd Floor
                  Greenwich, CT 06830
                  samantha.novak@ubs.com
                  Samantha Novak
                  100 West Putnam Ave,Greenwich,CT,06830
                Texas

                Texas flood relief

                Support and resources

                Our UBS Optimus Foundation in the US is directly supporting emergency response, relief and reconstruction activities in Texas through our partnerships with World Central Kitchen and Team Rubicon. You can support these organizations and pool funds, together with Optimus, to increase their ability to support communities in Texas. In addition, any client donation to one of our Optimus partners will receive a 10% match from UBS.

                Learn how you can get involved and make an impact through the UBS Optimus Foundation.

                The UBS Optimus Foundation is a global network of separately organized and regulated, tax-exempt, charitable organizations, founded and managed by UBS, that make grants and other financial contributions to implementing partner organizations aligned with their values and objectives.

                Our clients

                Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

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                Advice for business owners & entrepreneurs

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                Creating a legacy for your family’s future

                Helping women take charge

                Connecting you to the deep resources of UBS

                By seeing the big picture, we provide access to the global platforms and the financial and intellectual strengths of UBS’s experts in Wealth Management, Asset Management and our Private and Investment Banks.

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                Retirement planning

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                Sustainability matters

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                Maximize your potential wealth

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                A plan to simplify your financial life

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                Investments and finances under one roof

                Resources

                A leader in wealth management

                Backed by the strength of our parent company, UBS AG

                $6 trn

                UBS Group invested assets
                As of 12/31/2024

                51 countries

                Our global footprint

                Global leader

                UBS is a leading and truly global wealth manager

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