How can you pursue what matters most?

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James (Jim) Giordano is a Senior Vice President-Wealth Management at UBS Financial Services in Los Angeles. As a Defined Compensation Advisor, his focus is 401K plans.  Jim enjoys making retirement planning seamless and easy for clients.  His training enables him to take complex and overwhelming topic and present it in a simple, understandable way.  Because he has a great deal of experience and education in this area, his clients know they are doing the right thing.  His objective is to help you enjoy living your life knowing you have a solid plan to help achieve your wealth and lifestyle goals.  

Credentials & Experience

Jim began his career as a Financial Advisor at Merrill Lynch in 1997. After three years, he moved to Transamerica Retirement Services, focusing on retirement plans. In 2002, the opportunity came for Jim to join UBS Financial Services, where he helps manage over $700 million for small businesses, charitable foundations and wealthy families.

Jim has earned the designations of Certified Financial Planner ™ and Chartered Retirement Plan Specialist® which means he is qualified to create and implement retirement plans for both individuals and organizations.  Jim completed his Bachelor of Arts Degree in Communications from Loyola University of Chicago and his Master’s in Business Administration from the University of Southern California.

Giving Back to the Community

Jim has always believed in giving back to the community. Jim has previously been involved in AYSO as a Coach, Referee and board member for 12 years. Jim is an Assistant Scoutmaster and Outings Chair for 100+ Scout Troop. He is also a member of the ABC USD Finance and Audit Committee and the Jonathan Breakfast Club. He spent 5 years as a Planning Commissioner for the City of Cerritos.

More about Jim

Jim lives in Cerritos, CA with his wife, Serina, and their three children: Anrei, Ben and Caitlyn. When Jim can find the time, he enjoys playing guitar and hiking.

CA Agent License #0C37399

• Forbes Best-in-State Wealth Advisors, 2024The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.

• Loyola University of Chicago , Bachelor of Arts Degree in Communications
• Marshall School of Business at the University of Southern California , Master’s in Business Administration (MBA)

• Senior Retirement Plan Consultant
• CERTIFIED FINANCIAL PLANNER™
• Chartered Retirement Plans Specialist℠

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• DC
• FL
• IA
• ID
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• KY
• MA
• MD
• MI
• MN
• MO
• MT
• NC
• NE
• NJ
• NM
• NV
• NY
• OK
• OR
• PA
• SC
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• UT
• VA
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• WY

Steve Crawford is a Senior Vice President-Wealth Management at UBS Financial Services in Los Angeles. As a Charter Retirement Plan Specialist, his primary focus is on retirement planning.  Steve helps his clients develop a retirement target, understanding what it is going to take to hit the target, measuring whether they are on target and realizing that retirement is a moving target and helping with the changes that life gives along the way.

Credentials & Experience

Steve began his career over 20 years ago with PaineWebber, which was later acquired by UBS in 2001.  He has enjoyed his entire career with UBS, being promoted from a Financial Advisor to Vice President and now First Vice President.  In 2018, Steve teamed up with Jim and Michael Giordano and now helps manage over $400 million for small businesses, charitable foundations and wealthy families.

Steve has earned both the designation of being a Wealth Advisor and Portfolio Manager, which demonstrates expertise in both financial planning and investment management.  Steve completed his Bachelor of Science degree in Business Management from the University of Northern Colorado and his Master’s in Business Administration (MBA) from the Leeds School of Business at the University of Colorado in 1991.

Giving Back to the Community

Steve has been advocate for the University of Northern Colorado's College of Performing Arts, both in a fund raising roll and assisting students with their annual audition visit to Burbank.  He is also a supporter of Big Brothers Big Sisters organization.

More about Steve

Steve lives in "beautiful downtown Burbank" with his wife, Jennifer and their two daughters, Emma and Jordan.  Steve enjoys being a volleyball dad, traveling to Colorado, golfing and skiing. 

CA Insurance License #0E67285

• University of Northern Colorado , Bachelor of Science degree in Business Management
• Leeds School of Business at the University of Colorado, Master’s in Business Administration (MBA)

• Chartered Retirement Plans Specialist℠
• Portfolio Manager
• Wealth Advisor

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Ruby has fifteen years of experience in the financial services industry. She joined UBS Financial Services in September of 2007. She began her career as the Branch Office Administrator and is currently the Team Administrator. She is the team's business manager and operations specialist, delivering the highest level of service to clients. She meticulously manages our  client administration and servicing. Ruby facilitates and maintains client relationships, general account management, product related inquiries, and asset consolidation. Ruby is client focused and responsible for enhancing the ongoing client experience by providing high level of assistance to each client.  Having joined our team the summer of 2016, she brings with her a wealth of experience and expertise as it relates to compliance, operations and administration from her previous roles at UBS. She is an essential part of ensuring your client experience is exceptional.

Ruby understands the importance of giving back to the community. She volunteers her time leading Women’s Community Groups through her Church which help empower women to become leaders in their communities and providing groceries to the disadvantaged through God’s Pantry. She also supports Cards for Hospitalized Kids and projects through LA Works.

Ruby was born and raised in Southern California, and received her Bachelor of Arts degree in Business Economics from The University of California, Riverside. Ruby is FINRA-registered and holds her Series 7, 66, 9 and 10 securities licenses, is registered as a California Life Agent (Insurance License #0I08681), Certified Financial Planner, and a Chartered Retirement Plan Specialist. In her free time she dedicates her time weight training with her son, Nick, and a passionate cheerleader for her kids in Basketball, Soccer and Volleyball. She also enjoys traveling with her three children, Helena, Emma and Nicholas.

• The University of California, Riverside, Bachelor of Arts degree in Business Economics

• CERTIFIED FINANCIAL PLANNER™
• Chartered Retirement Plans Specialist℠

• CA

Serina is the team Wealth Strategy Associate with UBS Financial Services, Giordano Wealth Management Group, providing investment analysis for client needs in their portfolio.  Serina is a Chartered Financial Analyst with Series 7 and Series 63 licenses.  Prior to joining UBS, Serina has built experiences in venture capital investments as well as international business development.  In between, Serina took an extended leave to invest in parenting of her three children while devoting her professional expertise in volunteering for various non-profit organizations, including serving leadership positions in ABC Unified School District Education Foundation, Cerritos High Education Foundation, Tetzlaff Middle School PTSA, Leal Elementary Art Program, and Heritage Park Tot Lot.  Serina was awarded State of California Woman of the Year 2019 by Assembly Woman Cristina Garcia, 58th District, for her distinguished service for the community.   

Serina is fluent in Chinese, where she came from originally.  In her spare time, she enjoys yoga, running, hiking, volunteering, taking care of her family, and meeting people from around the world with diverse cultural background. 

• University of Southern California, MBA
• Sichuan University, China, Bachelor of Science in Economics/International Business

• Chartered Financial Analyst®

• CA

Eden is responsible for providing administrative and operational support for the team. She facilitates general account opening and maintenance, reporting, incoming/outgoing disbursements, and product-related inquiries. She previously worked for the Auditor-Controller of Orange County, as an Accounting Technician, supporting the Health Care Agency during the initial roll out of the COVID-19 vaccine. She brings in her experience of event and project management from also working for the UCLA Events and Transportation group.

Eden is a graduate from the University of California at Los Angeles where she received her B.A. degree in Economics. A native of Los Angeles, she is a devoted Lakers and Dodgers fan. She is fluent in both English and Tagalog. In her spare time, she enjoys playing with her husky, discovering new food places, traveling, and watching true crime series.

• University of California, Los Angeles, Bachelor of Arts in Economics

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Joshua has ten years of experience in the Insurance and Financial Services Industry.  He currently holds his Accredited Wealth Management Advisor (AWMA) designation and is FINRA-registered.  He holds his Series 7, 65, 6, 63 and is registered as a California Life Agent (Insurance License #0I35598).  He started his career with UBS in a client facing role as a Wealth Planning Associate where he helped clients with financial analysis, retirement planning, risk management, and wealth transfer. He comes to this new role well prepared and enthusiastic about his responsibilities

Josh was born and raised in Los Angeles.  He and his wife, Gracie, reside in the area with their 10 month old daughter, Madison.  They love being new parents, spending time with their extended family, and travelling whenever they get the chance.  One item on their traveling bucket list is to visit all 50 states in the US, in which they are proud to say that they are already half way there. 

• University of La Verne, Bachelor of Science in Business Administration

• Accredited Wealth Management Advisor℠