Guided by experience. Advice for every generation.

When you think about the future, what do you hope for? Ideally, you would be able to fund the lifestyle you want in retirement, provide a legacy for your family and support causes that reflect your values.

Our caring and knowledgeable team wants to help you achieve that vision. That’s why we work collaboratively with our clients, taking a proactive approach to help you pursue your goals. Our diversity of experience enables us to create long-term financial plans that are designed to weather market fluctuations and unexpected life events.

Each client has a relationship with two experienced Financial Advisors who offer complementary perspectives and insights, as well as a dedicated Wealth Strategy Associate to address day-to-day concerns. Our multigenerational team offers continuity for the families, corporate executives, business owners and physicians that we serve. To provide you with the most relevant tools and guidance, we draw on UBS’s sophisticated planning resources, including trust solutions, insurance and philanthropic advisory.

Start the conversation

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

Kevin Shepherd

Managing Director–Wealth Management
View bio
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- HI
- IA
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- MI
- MN
- MO
- MS
- MT
- NC
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
- WI
- WV
- WY
Kevin began his career at Merrill Lynch in 1990. In 1991, he founded the Family Wealth Management team at Merrill Lynch, which transferred to UBS in 2009. The team has made very few personnel changes, as Kevin believes that longevity can be one of the greatest strengths of an advisory team. He wants to ensure clients receive consistency. In addition to managing the team and future initiatives, he manages client relationships and makes certain clients understand the team's investment and financial strategies. He takes pride in working with clients in developing their financial longevity and building personal relationships.

CA Insurance License Number: 0I25708
8044 Montgomery Road
Suite 100W
Cincinnati, OH 45236
Karen Breed, CFP, CPWA

Managing Director–Wealth Management
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- HI
- IA
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- MI
- MN
- MO
- MS
- NC
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
- WI
- WV
- WY
Karen brings a wide variety of expertise to the team. She began her professional career in 1980, as a paralegal specializing in estate, trust, and tax matters. Subsequently, she spent 7 years as a trust officer at two local Cincinnati banks. In 1990, Karen completed the CPA exam. In 1998, she started as a regional Financial Planning Specialist at Merrill Lynch and joined the Family Wealth Management team in 2002. Karen has expertise in financial and estate planning, in addition to a unique perspective on taxes. She is responsible for managing client relationships and has obtained her Certified Financial Planner, Certified Private Wealth Advisor, and Chartered Retirement Planning Counselor industry designations.

CA Insurance License Number: 0I25794
- Forbes America’s Top Women Wealth Advisors, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- Forbes Best-in-State Wealth Advisors, 2020, 2021, 2022The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Women Wealth Advisors, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- CERTIFIED FINANCIAL PLANNER™
- Chartered Retirement Planning Counselor℠
8044 Montgomery Road
Suite 100W
Cincinnati, OH 45236
William Jones

Senior Vice President–Wealth Management
View bio
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- HI
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- MI
- MN
- MO
- MS
- NC
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
- WI
- WV
- WY
Bill began his career in the financial services industry in 1990 with Smith Barney after graduating college from the University of Tennessee. After nearly 20 years at Smith Barney, he transferred his practice to UBS in February 2009 and later merged into the Family Wealth Management team in January of 2016. Bill provides private client relationship services to clients that allow them to plan and to achieve their financial goals. He brings extensive knowledge of investment management and strategic asset allocations to the team and aids in developing and monitoring the team portfolios.

CA Insurance License Number: 0K70408
- University of Tennessee
8044 Montgomery Road
Suite 100W
Cincinnati, OH 45236
Jacob Rieger, CFP, CRPC

Senior Wealth Strategy Associate
View bio
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- IL
- IN
- KY
- LA
- MD
- MI
- NC
- OH
- PA
- SC
- TN
- TX
- VA
- WY
- CERTIFIED FINANCIAL PLANNER™
- Chartered Retirement Planning Counselor℠
8044 Montgomery Road
Suite 100W
Cincinnati, OH 45236
Christine Jaun, RICP

Senior Wealth Strategy Associate

Retirement Income Certified Professional
View bio
- AZ
- CA
- CO
- FL
- GA
- HI
- IA
- IL
- IN
- KY
- LA
- MA
- MD
- MI
- MO
- MS
- MT
- NC
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
- WI
- WV
- WY
- Retirement Income Certified Professional
8044 Montgomery Road
Suite 100W
Cincinnati, OH 45236
Michael Shepherd

Senior Wealth Strategy Associate

Chartered Retirement Planning Counselor℠
View bio
- AZ
- CA
- CO
- DC
- FL
- GA
- HI
- IA
- IL
- IN
- KY
- LA
- MA
- MD
- MI
- MO
- MT
- NC
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- SC
- TN
- TX
- VA
- WA
- WI
- WY
- Chartered Retirement Planning Counselor℠
8044 Montgomery Road
Suite 100W
Cincinnati, OH 45236

Kevin Shepherd

Managing Director–Wealth Management
View bio
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- HI
- IA
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- MI
- MN
- MO
- MS
- MT
- NC
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
- WI
- WV
- WY
Kevin began his career at Merrill Lynch in 1990. In 1991, he founded the Family Wealth Management team at Merrill Lynch, which transferred to UBS in 2009. The team has made very few personnel changes, as Kevin believes that longevity can be one of the greatest strengths of an advisory team. He wants to ensure clients receive consistency. In addition to managing the team and future initiatives, he manages client relationships and makes certain clients understand the team's investment and financial strategies. He takes pride in working with clients in developing their financial longevity and building personal relationships.

CA Insurance License Number: 0I25708
8044 Montgomery Road
Suite 100W
Cincinnati, OH 45236
Karen Breed, CFP, CPWA

Managing Director–Wealth Management
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- HI
- IA
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- MI
- MN
- MO
- MS
- NC
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
- WI
- WV
- WY
Karen brings a wide variety of expertise to the team. She began her professional career in 1980, as a paralegal specializing in estate, trust, and tax matters. Subsequently, she spent 7 years as a trust officer at two local Cincinnati banks. In 1990, Karen completed the CPA exam. In 1998, she started as a regional Financial Planning Specialist at Merrill Lynch and joined the Family Wealth Management team in 2002. Karen has expertise in financial and estate planning, in addition to a unique perspective on taxes. She is responsible for managing client relationships and has obtained her Certified Financial Planner, Certified Private Wealth Advisor, and Chartered Retirement Planning Counselor industry designations.

CA Insurance License Number: 0I25794
- Forbes America’s Top Women Wealth Advisors, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- Forbes Best-in-State Wealth Advisors, 2020, 2021, 2022The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
- Forbes Best-in-State Women Wealth Advisors, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in February based on information from a 12 month period ending September of the prior year.
- CERTIFIED FINANCIAL PLANNER™
- Chartered Retirement Planning Counselor℠
8044 Montgomery Road
Suite 100W
Cincinnati, OH 45236
William Jones

Senior Vice President–Wealth Management
View bio
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- HI
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- MI
- MN
- MO
- MS
- NC
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
- WI
- WV
- WY
Bill began his career in the financial services industry in 1990 with Smith Barney after graduating college from the University of Tennessee. After nearly 20 years at Smith Barney, he transferred his practice to UBS in February 2009 and later merged into the Family Wealth Management team in January of 2016. Bill provides private client relationship services to clients that allow them to plan and to achieve their financial goals. He brings extensive knowledge of investment management and strategic asset allocations to the team and aids in developing and monitoring the team portfolios.

CA Insurance License Number: 0K70408
- University of Tennessee
8044 Montgomery Road
Suite 100W
Cincinnati, OH 45236
Jacob Rieger, CFP, CRPC

Senior Wealth Strategy Associate
View bio
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- IL
- IN
- KY
- LA
- MD
- MI
- NC
- OH
- PA
- SC
- TN
- TX
- VA
- WY
- CERTIFIED FINANCIAL PLANNER™
- Chartered Retirement Planning Counselor℠
8044 Montgomery Road
Suite 100W
Cincinnati, OH 45236
Christine Jaun, RICP

Senior Wealth Strategy Associate

Retirement Income Certified Professional
View bio
- AZ
- CA
- CO
- FL
- GA
- HI
- IA
- IL
- IN
- KY
- LA
- MA
- MD
- MI
- MO
- MS
- MT
- NC
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- WA
- WI
- WV
- WY
- Retirement Income Certified Professional
8044 Montgomery Road
Suite 100W
Cincinnati, OH 45236
Michael Shepherd

Senior Wealth Strategy Associate

Chartered Retirement Planning Counselor℠
View bio
- AZ
- CA
- CO
- DC
- FL
- GA
- HI
- IA
- IL
- IN
- KY
- LA
- MA
- MD
- MI
- MO
- MT
- NC
- NJ
- NM
- NV
- NY
- OH
- OR
- PA
- SC
- TN
- TX
- VA
- WA
- WI
- WY
- Chartered Retirement Planning Counselor℠
8044 Montgomery Road
Suite 100W
Cincinnati, OH 45236

Building a strong foundation

Retirement funding strategies

Do you have a plan to pursue your vision?

After a lifetime of hard work, you deserve a secure and fulfilling retirement. Our team has helped hundreds of pre-retirees create plans to generate the income they need in retirement.

We take a proactive approach to planning for retirement. Our goal is to ensure that your lifestyle can be funded without interruption. We seek to preserve at least a year’s worth of cash flows to prevent you from having to sell investments in a down market. We’ll recommend solutions designed to outpace inflation, reduce overall portfolio volatility and minimize tax implications.

Our commitment to you includes your children and grandchildren. Your personalized retirement income strategy will be integrated with your larger wealth management plan, enabling you to build a legacy. For example, you may be able to use required minimum distributions to help fund your grandchildren’s college education or make donations to charity.

Our team is multigenerational by design, and we will be here for the future of your family.

Investment management

Is your portfolio aligned with your goals?

A portfolio without a plan is unlikely to be successful. As Senior Portfolio Managers in UBS's Portfolio Management Program, we know that transactional investing isn't enough to guide you successfully to your goals.

Our team personally constructs your asset allocation strategy within the context of your broader plan. We have access to extensive wealth management research and sophisticated solutions from within UBS and outside the firm. This gives us the flexibility to think and act objectively, with only your best interests in mind.

Our decisions are based on our own rigorous due diligence of markets and companies. Your investments will reflect your time frame and risk profile, with different portfolios for each of life’s major goals. Our approach is consistently disciplined and transparent. We are always seeking better ways to control costs, manage risk and preserve your capital.

_{The Portfolio Management Program (PMP) is a wrap-fee advisory program in which our Financial Advisors manage client accounts on a discretionary basis. PMP is designed for clients who: (i) want to delegate portfolio management discretion to their Financial Advisor; (ii) are looking to implement a medium- to long-term investment plan; and (iii) prefer the consistency of fee-based pricing.}

_{PMP is not appropriate for clients who: (i) want to maintain trading control over their account; (ii) seek a short-term investment; (iii) want to maintain consistently high levels of cash or money market funds or invest primarily in no-load mutual funds; (iv) want to maintain highly concentrated positions that will not be sold regardless of market conditions; or (v) who anticipate significant withdrawals from the account.}

Executive wealth solutions

Do you know how to maximize your equity compensation?

Whether you’re employed by a public or private business, you face critical decisions about stock ownership. Many large local employers choose us to advise their teams about equity compensation and other company plans.

We can help you navigate the complexity of your corporate retirement plan, stock option grants, profit-sharing plans and restricted stock units. We understand the risks of concentrated positions, as well as the limitations placed on company insiders. Talk to us about:

Rule 10b5-1 selling plans
Restricted stock award management
Options exercise strategies
Privately held or public shares that are subject to Rule 144
Diversification strategies

Our team serves many executives at major corporations, and we are well versed in retirement plans and other equity compensation programs. We can explain the features and develop a strategy for managing your ad hoc distributions, net unrealized appreciation (NUA) and partial rollovers.

Business transition and succession

How will you prepare your business for its next phase?

A closely held business is vitally important to the owner’s family, both financially and emotionally. We work with business owners to design thoughtful transition plans that position them and the business for continued success.

We understand the emotions that come with owning and growing a successful business, and the concerns that often arise when you contemplate your exit strategy. Our team has deep experience helping business owners find answers to key questions including:

Should they sell or find a successor?
What is the business worth?
How can they enhance its value?
If they plan to sell, who is the right investment banker?
How can they make the liquidity event as tax-efficient as possible?

We can create a road map well in advance of your business transition. Through UBS, we’ll connect you with sources of capital for accelerating value, investment banking advisors to drive a competitive market and advanced planning professionals to address estate planning considerations.

What are business owners thinking and doing now?

Explore ideas and strategies for success in ‘The new paradigm’

‘The new paradigm’ is part of the Business Owner Insights series of e-magazines. This publication offers ideas and strategies for business owners in a rapidly changing world.

Read the e-magazine

Backed by the strength of UBS

A global leader in wealth management

^$2.8 trillion

In invested assets globally
As of 06/30/2022

Global leader

UBS is a world-leading wealth manager

for High Net-Worth clients

Euromoney Private Banking and Wealth Management Survey (peer review), 2015-2022

Guided by experience. Advice for every generation.

Request your report

Error

Thank you!

Pursuing your goals together

Kevin Shepherd

Karen Breed, CFP, CPWA

William Jones

Jacob Rieger, CFP, CRPC

Christine Jaun, RICP

Michael Shepherd