Financial planning tailored to your goals

East Bridge Wealth Advisors - Brooklyn Bridge Reduced Size

Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

Adult couple on cell phone

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Brian G. Lockier

    Brian Lockier

    First Vice President–Wealth Management

    Financial Advisor

    • image
    • image
    • CA
    • CO
    • CT
    • DC
    • DE
    • FL
    • GA
    • IN
    • KY
    • MA
    • MD
    • MO
    • NJ
    • NV
    • NY
    • OH
    • PA
    • SC
    • TX
    • VA
    • WV

    Brian Lockier is a First Vice President with UBS Wealth Management, specializing in tax‑efficient investment and planning strategies. By cultivating deep trust with his clients, Brian focuses on building long‑term relationships with individuals and families, serving as their advisor of choice as they pursue their financial goals.

    With more than three decades of industry experience, Brian provides thoughtful, comprehensive guidance across investment management, risk management, financial planning, estate planning, and retirement planning. He helps clients manage, grow, and protect their wealth through customized planning and disciplined, client‑centered advice.

    Brian began his career in the early 1980s at portfolio management firms Jennison Associates and Atalanta Sosnoff. He transitioned into advisory work in 1987 at Shearson Lehman Bros., later joining PaineWebber in 1993, which became part of UBS in 2000. 2026 marks his 33rd consecutive year with the firm.

    He holds a BS in Business Management from the University of Tampa and maintains his Series 7, 63, and 65 licenses, along with insurance licenses for annuities, long‑term care, and life insurance. Brian is also a Certified Retirement Plan Specialist (CRPS).

    Brian and his wife, Sheila, have two children, Sean and Conor. Outside of work, he enjoys traveling, golf, mountain biking, and advocating for Irish adoptees—a cause with personal significance.

      • University of Tampa, B.S. Business Management
        109 North Avenue
        2nd Floor
        Westfield, NJ 07090
        brian.lockier@ubs.com
        Brian Lockier
        109 North Avenue,Westfield,NJ,07090
      • Michael J. Dietrich

        Michael J. Dietrich, AAMS, CFP

        First Vice President–Wealth Management

        Financial Advisor

        • image
        • image
        • image
        • CA
        • CO
        • CT
        • DC
        • DE
        • FL
        • GA
        • KY
        • MA
        • MD
        • MO
        • NJ
        • NV
        • NY
        • OH
        • PA
        • SC
        • TX
        • VA
        • WV

        With more than 25 years of experience in financial planning and investment management, Michael helps business owners, professionals, and their families navigate major financial decisions with clarity and confidence. His approach is centered on understanding each client’s personal and financial goals. Whether supporting a business owner through a transition, advising a physician or attorney on long‑term planning, or helping a family structure multigenerational wealth, he designs strategies that balance today’s needs with tomorrow’s priorities.

        As a Certified Financial Planner™ (CFP®), Michael brings comprehensive expertise across estate, insurance, investment, retirement, and tax planning. As a Certified Exit Planning Advisor (CEPA®), he works collaboratively with various professionals to help business owners become truly exit ready – guiding them through succession planning, liquidity events, and post‑sale wealth strategies that protect what they’ve built and safeguard their legacy.

        He is also a member of the UBS Portfolio Management Program (PMP), allowing him to act as a fiduciary and provide tailored, discretionary portfolio management.

        Michael is committed to strengthening his community as well. He serves on the boards of the Fanwood‑Scotch Plains YMCA and the Dance Innovation Performance Foundation and is a past president of the Rotary Club of Fanwood‑Scotch Plains.

        Michael resides in Fanwood with his wife, Kayla, and his three boys. In his free time, he enjoys spending time with his family and boating at the Jersey Shore.

        Whether you’re building toward an eventual exit, navigating a transition within your profession, or planning for your family’s long‑term security, Michael provides the insight and structure to help you make confident, well‑informed decisions.

              109 North Avenue
              2nd Floor
              Westfield, NJ 07090
              michael.dietrich@ubs.com
              Michael J. Dietrich, AAMS, CFP
              109 North Avenue,Westfield,NJ,07090
            • image

              Zachary Hayn

              Registered Client Associate

              • image
              • image
              • CA
              • CT
              • FL
              • GA
              • MA
              • MD
              • NC
              • NJ
              • NM
              • NY
              • PA
              • PR
              • SC
              • WA

              Zach graduated from Hartwick College in 2023 with a B.A. in Economics and a B.S. in Business Administration. He then went on to complete a graduate certificate program at Rutgers University in Labor & Employment Relations. Zach has a vested interest in personal finance & wealth management strategies and currently holds Series 7 and Series 66 license. 

              Zach was a 4 year member of the Hartwick College Men’s Basketball team, including two years as a Team-Captain. Additionally, he spent his graduate year at Rutgers as a member of the Men’s Basketball team.

              Through integrating discipline from his athletics background, he leans on teamwork, strong analytical skills and consistency to succeed in the workplace.

                    109 North Avenue
                    2nd Floor
                    Westfield, NJ 07090
                    zachary.hayn@ubs.com
                    Zachary Hayn
                    109 North Avenue,Westfield,NJ,07090
                  Three generations in apple orchard

                  Turn possibilities into a plan

                  House View Monthly

                  Mountain climbers on peak at sunrise

                  A leading global wealth manager

                  Texas

                  Donor-advised funds

                  Year-end charitable giving

                  As we approach the end of the year, you may be thinking about the charitable contributions you’d like to make. Learn how a donor-advised fund (DAF), can support your favorite charities in a flexible, tax-efficient and cost-effective manner.

                  For personalized service and more information on how a DAF can fit into your charitable giving plans, contact our team today.

                  A leader in wealth management

                  Backed by the strength of our parent company, UBS AG

                  $6.9 trn

                  UBS Group invested assets
                  As of 10/29/2025

                  51 countries

                  Our global footprint

                  Global leader

                  UBS is a leading and truly global wealth manager

                  Insights

                  This website uses cookies to make sure you get the best experience on our website. You can find more information under the Privacy Statement. You are free to change your cookies' settings in the privacy settings.

                  Go to privacy settings