A plan for today, tomorrow and generations to come

Family photos on shelf

By understanding what’s most important to you, we can organize your financial life to help make sure your short-term needs don't cloud your long-term goals. We provide a structure so you clearly understand where your money is, and why. The plan we create together can help you stay focused at each stage of life, today, tomorrow and for future generations.

Three generations in front yard

Derek Hernandez

Vice President–Wealth Management

Financial Advisor Associate

Derek was born and raised in St. Petersburg, Florida. He earned his Bachelor's degree in Organizational Communication at the University of South Florida. His career in Wealth Management started at Merrill Lynch.

In 2013, Derek joined forces with the UBS Saint Petersburg FL Office. Derek held several positions with the firm from Registered Client Service Associate to Wealth Strategy Associate.

Derek's Financial Advisor role with Tarantino Ljubimow Wealth Management focuses primarily on ultra-high net worth multi-generational families.

During his free time, Derek participates in several charitable organizations in the community. He also enjoys playing golf, boating and spending time with his wife, Kendall, and daughter, Blair. 

Registered States:
  • AZ
  • CA
  • CO
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • KS
  • MA
  • MD
  • MO
  • MT
  • NC
  • NJ
  • NM
  • NV
  • NY
  • OH
  • OR
  • PA
  • SC
  • TX
  • UT
  • VA
  • WA
  • WI


  • Bachelor's degree in Organizational Communication, University of South Florida

Our advice is comprehensive. We help diverse clients in a broad range of areas, including:

Your goals are the starting point
Multi-generational families
150 2nd Ave N
Suite 1000
St. Petersburg, FL 33701
  • (727) 892-2531

Email Me

Defining your priorities. Pursuing what matters.

Our experience and structured planning process drives a comprehensive financial plan and customized investment strategies. Depending on where you are in your life and the priorities that matter most, our planning conversations may focus on liquidity management, your cash flow needs, asset replacement solutions such as insurance, estate planning strategies, or tax and legal structures such as trusts and philanthropic vehicles.


Exceptional financial strength and stability

Advice for business owners and entrepreneurs

Advice for business owners and entrepreneurs



What's your vision?

We can help you bring your vision to life.

Our 150-year heritage of managing the wealth of generations of the world’s visionaries—creative thinkers, driven doers, legacy builders—is a testament to our passion for what we do.

Backed by the strength of UBS

A global leader in wealth management

$3.9 trillion

In invested assets globally 
As of 12/31/2022


For Ultra-High Net Worth clients

Euromoney Private Banking and Wealth Management Survey, 2016-2020

Global leader

UBS is a world-leading wealth manager