How can you pursue what matters most?

We believe that good financial planning advice is invaluable—it helps prepare you for whatever life brings. But it is especially important during times of major life change. Our process focuses on you and the priorities, goals, concerns and beliefs that will ultimately impact your financial well-being for years to come. We're here to help you tackle your concerns and embrace the opportunities that can enrich and empower you today and for years to come.

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David Michael Rose Sr., CRPC

First Vice President–Investments

Financial Advisor

David (Doc) Rose says he came upon his financial services career by accident. But if you believe that for everything there's a reason, you will know that David's choices and the impact he's made on the lives and financial well-being of his clients is hardly an accident. All roads in David's life, from his father's early social work influences to his education in history & economics and to each career touch point along the way, have led him to his current position as a Director and Portfolio Manager at UBS.

A true American success story David’s passion for learning, combined with relentless hard work, has paid off. He attended Fordham University in the evenings earning his bachelor’s degree, then while raising a family went to graduate school to earn a master's degree in management & leadership at East Stroudsburg University. Although his entire career has been spent at Wall Street firms, David worked for many years on various trading desks before working in the branch. This experience provided him with insights into portfolio construction and market understanding that have benefited his clients over the years. With David's help and understanding, his clients gained the confidence to stay the course and ride out difficult markets while building a strong and loyal bond with him.

Though David's knowledge is reflected in his work, it is his love of people and helping them succeed that really defines his practice. Along with his Client Service Associate Diana, David strives to create a family-type experience that keeps clients actively engaged and often inspires them to refer friends & colleagues.

David and his wife of nearly 30 years, Denise, live in Roxbury, NJ with their puppy Rosie and have three grown children: David, Julianne & Andrew. They love their family life, being outdoors and spending time at the beach.

Registered States:
  • AL
  • CA
  • CT
  • DE
  • FL
  • GA
  • MA
  • MD
  • MI
  • MN
  • NC
  • NJ
  • NY
  • PA
  • RI
  • TX
  • VA
  • WA


  • B.A. History and Economics, Fordham University
  • M.A., Leadership and Management, East Stroudsburg University


  • Chartered Retirement Planning Counselor

Cash management
Securities-backed lending
Financial planning
Long-term care planning
Retirement planning
Sustainable investing
Women investors
51 JFK Parkway
Suite 303
Short Hills, NJ 07078
  • (973) 315-1857

Email Me

Outlook on interest rates


A way forward

Your life, wealth and future

Your life, wealth and future

A way forward

Understanding your life, your wealth and what you want to accomplish.

We ask the questions and find the answers that can help you explore and pursue your financial goals in the short term, long term or whatever your terms may be.

Let's talk about how we can help you plan for the life you want

Our approach incorporates Liquidity. Longevity. Legacy. strategies to assist clients in exploring and pursuing their wealth management needs and goals over different time frames. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved. All investments involve the risk of loss, including the risk of loss of the entire investment.

A leader in wealth management

Backed by the strength of our parent company, UBS AG

$5.8+ trn

UBS Group invested assets
As of 03/31/2024

Global leader

UBS is a leading and truly global wealth manager

Financial strength

Driving confidence.
A-  Standard & Poor’s
A  Fitch

UBS AG, long-term senior secured debt rating. As of 03/31/2024