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Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • James-Cross

    J. Bradford Cross

    Senior Vice President–Wealth Management

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    • AZ
    • CA
    • CO
    • CT
    • DC
    • FL
    • IL
    • IN
    • KY
    • MA
    • MI
    • MO
    • NC
    • NY
    • OH
    • RI
    • TX
    • VA
    • WA
    • WI
    Brad began his career as a financial advisor in 1989 with Merrill Lynch. He has since joined UBS after 22 years at Merrill. Brad is a series 7 registered representative and holds the Certified Retirement Planning Consultant (CRPC) designation. He realizes that managing risk while investing appropriately to meet financial goals can often be at odds, so he helps clients emotionally handle the responsibility of managing a portfolio. In today's market, through an expanded investment spectrum, Brad offers diversification whether clients are in the Distribution or Accumulation phase of their lives.

        • Chartered Retirement Planning Counselor
        2301 West Big Beaver Road
        Somerset Place Office Building
        Troy, MI 48084
        brad.cross@ubs.com
        J. Bradford Cross
        2301 West Big Beaver Road,Troy,MI,48084
      • Kimberly

        Kimberly Baldes

        Client Associate

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          Kim joined UBS in 2008 as the Troy, MI office receptionist and operations assistant. Kim specializes in administrative support and has excelled at ensuring client satisfaction through her attention to detail and organization. In 2024, Kim joined the Cross Wealth Consulting team. Kim has one son; James, and in her free time she loves to vacation in northern Michigan. 

                2301 West Big Beaver Road
                Somerset Place Office Building
                Troy, MI 48084
                kimberly.baldes@ubs.com
                Kimberly Baldes
                2301 West Big Beaver Road,Troy,MI,48084
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              A leading global wealth manager

              UBS Year Ahead 2025

              Roaring 20s: The next stage

              Our Chief Investment Office (CIO) looks to what awaits investors in the next half of the decade with the 2025 edition of Year Ahead.

              A dramatic change in US politics, Chinese economic stimulus, ongoing geopolitical developments and falling interest rates are all at play. How should you prepare your portfolio? Let’s talk about how you can move confidently forward in the new year and beyond.

              Read the report

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