A plan for today, tomorrow and generations to come

Mountain climbers reaching the summit

Where do your passions lie? We address every dimension of your life and your goals—investments, business and legacy—to develop a plan that’s truly personalized for you. Then we’ll help you organize your financial life into three strategies: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

UBS Wealth Way is an approach incorporating Liquidity. Longevity. Legacy. strategies, that UBS Financial Services Inc. and our Financial Advisors can use to assist clients in exploring and pursuing their wealth management needs and goals over different time frames. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved. All investments involve the risk of loss, including the risk of loss of the entire investment.

Executive at City Window

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • SR

    Stephen Rudolph, CFP

    Senior Vice President–Wealth Management

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    • AK
    • AZ
    • CA
    • CO
    • FL
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    • IA
    • ID
    • IL
    • KS
    • KY
    • LA
    • MA
    • MI
    • MN
    • NC
    • NJ
    • NM
    • NV
    • NY
    • OH
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    • OR
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    Steve started his career in the financial services industry in 1977 with Dean Witter Reynolds in Palo Alto prior to moving to UBS in 2005.  He helps his clients in three main critical areas – positioning their children for financial success through education, navigating the challenges of caring for the elder generation, and planning for their transition to a healthy and productive retirement.

    Steve earned a B.S. in Accounting from Humboldt State University and has his Certified Financial Planner™ and Certified Exit Planning Advisor® designations.  He resides in Menlo Park with his wife, Mary, and has four grown children.  Steve was an avid parent coach for his children in youth soccer and basketball.  He was a member of the Board of the Menlo Park-Atherton Education Foundation (MPAEF) and also served for 10 years on the Board of Directors of Sacred Heart Schools-Atherton.

    • Forbes Best-in-State Wealth Management Teams, 2023The Forbes rating is awarded annually in November and is based on information from March of the prior year to March of the award year. 

    • Humboldt College, Bachelor of Science in Business
      64 Willow Place
      Suite 200
      Menlo Park, CA 94025
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      James Orr, CPWA

      Senior Vice President–Wealth Management

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      • AZ
      • CA
      • CO
      • CT
      • FL
      • GA
      • HI
      • IA
      • ID
      • IL
      • IN
      • KS
      • KY
      • LA
      • MA
      • MI
      • MN
      • MO
      • NC
      • NJ
      • NM
      • NV
      • NY
      • OH
      • OK
      • OR
      • PA
      • SC
      • TX
      • VA
      • VT
      • WA
      • WI

      Beginning at UBS in 2000, James has managed client wealth through many market corrections and three major recessions.  He focuses on financial and legacy planning for families and has a passion for the global markets.  James organizes and simplifies financial situations by helping clients identify strategies to achieve their goals.  He stays actively engaged and takes a hands-on approach, which enables him to anticipate client needs.

      James earned an M.B.A. in Finance from The Wharton School at University of Pennsylvania and a B.A. in Psychology from University of Illinois at Urbana/Champaign.  He is a Certified Private Wealth Advisor® designee specializing in wealth advising and a Certified Exit Planning Advisor®.  James and his wife Christine have two boys who keep them very busy.  Outside of work, he loves to spend time with family, travel, and exercise.

      • Forbes Best-in-State Wealth Advisors, 2019, 2020, 2021, 2022The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
      • Forbes Best-in-State Wealth Management Teams, 2023The Forbes rating is awarded annually in November and is based on information from March of the prior year to March of the award year. 

      • University of Pennsylvania - The Wharton School, Finance, Masters of Business Administration (MBA)
      • University of Illinois at Urbana-Champaign, Bachelor of Science in Psychology: 1995 - 1999
      • Certified Private Wealth Advisor®
      • Certified Exit Planning Advisor
      • Senior Portfolio Manager
      Financial planning
      Long-term care planning
      Legacy planning
      Executive compensation
      Corporate executives
      64 Willow Place
      Suite 200
      Menlo Park, CA 94025
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      Larry Thomas

      First Vice President–Wealth Management

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      • AZ
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      • CO
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      • IA
      • ID
      • IL
      • KS
      • KY
      • LA
      • MA
      • MI
      • MN
      • MO
      • NC
      • NJ
      • NM
      • NV
      • NY
      • OK
      • OR
      • PA
      • SC
      • TX
      • VA
      • VT
      • WA

      Larry realized the importance of wealth preservation as a young man working on his parents’ ranch in Monterey County. Over the course of his 30-year career, Larry has developed a passion for helping families achieve financial stability.  Through listening, learning, and understanding each client’s individual financial objectives, Larry works to alleviate the concerns that keep his clients awake at night. Larry utilizes decades of experience to develop customized financial plans that address client-specific goals and concerns. He also spends considerable time educating clients’ children to ensure that wealth and legacy are successfully transferred across generations.

      Larry earned his B.A. in Economics from the University of Nevada, Reno and also played college football under scholarship for the Wolfpack. He earned the Certified Exit Planning Advisor® designation in 2020.  He and his wife, Maryclair, have two sons and reside in Menlo Park. Larry spends his free time adventuring with family, reading historical novels, and staying up-to-date on current events. However, it is not unusual to find Larry back in Monterey County helping his parents tend to their beautiful fifty-year-old ranch.

      • Forbes Best-in-State Wealth Management Teams, 2023The Forbes rating is awarded annually in November and is based on information from March of the prior year to March of the award year. 

      • University of Nevada, Reno, Bachelor of Arts in Economics
        64 Willow Place
        Suite 200
        Menlo Park, CA 94025
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        Nickolas Prieto, CFA, CFP, CRPS

        Vice President–Wealth Management

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        • AZ
        • CA
        • CO
        • CT
        • FL
        • HI
        • IA
        • IL
        • KS
        • KY
        • LA
        • MA
        • MI
        • MN
        • MO
        • NC
        • NJ
        • NM
        • NV
        • NY
        • OK
        • OR
        • PA
        • SC
        • TX
        • VA
        • VT
        • WA
        • WI
        • WY

        Nick works with wealthy families and small business owners in the areas of financial planning, portfolio construction, and investment management.  He also helps privately held companies optimize and manage their retirement plans.  Prior to joining UBS, Nick was a Director at an independent investment management firm in the San Francisco Bay Area.

        Nick earned an M.B.A. in Finance from the Wharton School at University of Pennsylvania and a B.A. in Business Administration from the University of Kansas. He is a CFA® (Chartered Financial Analyst®) charterholder, a member of CFA® Institute, a member of the CFA® Society of San Francisco, a CERTIFIED FINANCIAL PLANNERTM practitioner, a Chartered Retirement Plans SpecialistSM and a Certified Exit Planning Advisor®.

        Nick lives in Walnut Creek with his wife, Megan, and their three children. On the weekend, he enjoys spending time with his family, exercising and binging Netflix while the kids are in bed.

        • Forbes Best-in-State Wealth Management Teams, 2023The Forbes rating is awarded annually in November and is based on information from March of the prior year to March of the award year. 

        • University of Pennsylvania - The Wharton School, Finance, Masters of Business Administration (MBA)
        • The University of Kansas, Bachelor of Business Administration: 1998 - 2002
        • Chartered Financial Analyst®
        • CERTIFIED FINANCIAL PLANNER™
        • Chartered Retirement Plans Specialist℠
        • Certified Exit Planning Advisor
        Financial planning
        Retirement planning
        Corporate executives
        Exit planning
        401(k) plan services
        Retirement Plan consulting
        64 Willow Place
        Suite 200
        Menlo Park, CA 94025
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        Michael Laport, CFP®

        Senior Vice President–Wealth Management

        Financial Advisor

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        • AZ
        • CA
        • CO
        • FL
        • HI
        • IA
        • ID
        • IL
        • KS
        • KY
        • LA
        • MA
        • MD
        • MI
        • MN
        • MO
        • NC
        • NJ
        • NM
        • NV
        • NY
        • OK
        • OR
        • PA
        • SC
        • TX
        • VA
        • VT
        • WA

        Since 2007, Mike has specialized in wealth planning for executives, business owners, & multi-generational families. As the needs of these individuals are unique, they also have their own specific challenges and opportunities. Mike’s role is to help clients navigate items in order to financially grow and achieve their personal objectives.

        Like a true trusted partner, Mike understands clients and their unique needs, which helps clients focus on what is most important to them – their businesses and their families.

        Mike earned an M.B.A. in Finance from the Graduate School of Business at the University of Chicago and a B.S. in Engineering from Marquette University. He also holds the Certified Financial Planner™ designation.

        Mike lives in Menlo Park with his wife Ginna. In his free time, he likes to exercise and travel.

          • University of Chicago, Finance, Masters of Business Administration (MBA)
          • Marquette University, Bachelor of Science in Mechanical Engineering
          • CERTIFIED FINANCIAL PLANNER™
          Executive compensation
          Multi-generational families
          Business owners
          775 Page Mill Road
          Palo Alto, CA 94304
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          Colleen Erickson

          Team Administrator

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          • AZ
          • CA
          • MA
          • NV
          • WA

          Colleen assists the team in handling and addressing the operational and administrative needs of clients.  She brings extensive knowledge of brokerage operations having been in the financial services industry for over twenty years in various branch and regional management roles.  In her previous capacity she was frequently asked to sit on internal committees designed to improve the client experience.  She is passionate about client importance and considers excellent service the number one priority in the business. 

          Colleen was born in Colorado and raised for most of her school life in Southern California.  She currently lives in Fremont with her husband, Jim and a menagerie of animals.  She enjoys travel, movies, mystery novels, and musical theatre.

                64 Willow Place
                Suite 200
                Menlo Park, CA 94025

              Connecting you to the deep resources of UBS

              By seeing the big picture, we provide access to the global platforms and the financial and intellectual strengths of UBS’s experts in Wealth Management, Asset Management and our Private and Investment Banks.

              Your life, wealth and future. UBS Wealth Way

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