A plan for today, tomorrow and generations to come

Understanding your life, your wealth and what you want to accomplish is at the core of our practice. We'll discuss your goals, the people who are most important in your life and your vision for the future. Then we'll help you organize your financial life into three strategies: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

Timeframes may vary. Strategies are subject to individual client goals, objectives and suitability. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved.

A focus on personalized access and service

Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

Multi-generational families

Guiding founders and business owners

Senior executives

Women on the rise

running shoes

A game plan for athletes

Your corporate retirement plan

Connecting you to the deep resources of UBS

By seeing the big picture, we provide access to the global platforms and the financial and intellectual strengths of UBS’s experts in Wealth Management, Asset Management and our Private and Investment Banks.

footprints on sand

A wealth plan that evolves with you

roads overhead

Strategic investment management

mom and daughter

Transfer with intent

You. Connected.

At UBS Private Wealth Management, we believe it’s all about connection. For more than 160 years, we have connected our clients to thought leaders within our firm and throughout the world, and to like-minded peers who share their experiences. This network of experienced professionals and clients informs your thinking, fuels your ambitions and helps you invest for a better world.

The proof is in our numbers

10 person

seasoned team

As of 12/31/2023

Over 200

Collective years of experience

$2.5B

Assets under management


Your primary source for financial advice

We are here to provide quality strategies customized to your needs. We concentrate on developing long-term relationships through a commitment to quality client service. You can rely on our personalized advice, first-class solutions, and extensive wealth management experience.

  • Orr3

    James Orr, CPWA®, ECA

    Senior Vice President–Wealth Management

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    • AK
    • AZ
    • CA
    • CO
    • CT
    • FL
    • GA
    • HI
    • IA
    • ID
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    • IN
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    • MI
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    Beginning at UBS in 2000, James has managed client wealth through many market corrections and three major recessions.  He focuses on financial and legacy planning for families and has a passion for the global markets.  James organizes and simplifies financial situations by helping clients identify strategies to achieve their goals.  He stays actively engaged and takes a hands-on approach, which enables him to anticipate client needs.

    James earned an M.B.A. in Finance from The Wharton School at University of Pennsylvania and a B.A. in Psychology from University of Illinois at Urbana/Champaign.  He is a Certified Private Wealth Advisor® designee specializing in wealth advising and a Certified Exit Planning Advisor®.  James and his wife Christine have two boys who keep them very busy.  Outside of work, he loves to spend time with family, travel, and exercise.

    • Forbes Best-in-State Wealth Advisors, 2019, 2020, 2021, 2022, 2023The Forbes rating is compiled by Shook Research and awarded annually in April based on information from a 12 month period ending June of the prior year.
    • Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

    • University of Pennsylvania - The Wharton School, Finance, Masters of Business Administration (MBA)
    • University of Illinois at Urbana-Champaign, Bachelor of Science in Psychology: 1995 - 1999
    • Certified Private Wealth Advisor®
    • Certified Exit Planning Advisor
    • Senior Portfolio Manager
    Financial planning
    Long-term care planning
    Legacy planning
    Executive compensation
    Corporate executives
    64 Willow Place
    Suite 200
    Menlo Park, CA 94025
  • NP

    Nickolas Prieto, CFA, CFP, CRPS

    Senior Vice President–Wealth Management

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    • AZ
    • CA
    • CO
    • FL
    • GA
    • HI
    • IA
    • ID
    • IL
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    • LA
    • MA
    • MI
    • MO
    • NC
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    • NJ
    • NM
    • NV
    • NY
    • OH
    • OK
    • OR
    • PA
    • SC
    • TX
    • VA
    • VT
    • WA
    • WI
    • WY

    Nick works with wealthy families, business owners and senior executives in the areas of financial planning, portfolio construction, investment management and strategic exit planning. He also helps privately held companies optimize and manage their retirement plans, including defined benefit pension plans and 401(k)‘s.  Prior to joining UBS, Nick was a Director at an independent investment management firm in the San Francisco Bay Area.

    For business owners preparing for a liquidity event in the next few years, Nick helps build out the team of advisors necessary for a successful exit. He understands most business owners will only sell one or two companies in their lifetime and the importance of working with an advisor who has helped multiple clients successfully exit companies before. 

    Nick earned an M.B.A. in Finance from the Wharton School at University of Pennsylvania and a B.A. in Business Administration from the University of Kansas. He is a CFA (Chartered Financial Analyst®) charterholder, a member of CFA Institute, a member of the CFA Society of San Francisco, a CERTIFIED FINANCIAL PLANNERTM practitioner, a Chartered Retirement Plans SpecialistSM and a member of the Estate Planning Council of Diablo Valley.

    Nick lives in Walnut Creek with his wife and their two sons. On the weekend, he enjoys spending time with family, traveling and coaching kids soccer.

    • Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

    • University of Pennsylvania - The Wharton School, Finance, Masters of Business Administration (MBA)
    • The University of Kansas, Bachelor of Business Administration: 1998 - 2002
    • Chartered Financial Analyst®
    • CERTIFIED FINANCIAL PLANNER™
    • Chartered Retirement Plans Specialist℠
    • Certified Exit Planning Advisor
    Financial planning
    Retirement planning
    Corporate executives
    Exit planning
    401(k) plan services
    Retirement Plan consulting
    64 Willow Place
    Suite 200
    Menlo Park, CA 94025
  • SR

    Stephen Rudolph, CFP

    Senior Vice President–Wealth Management

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    • AZ
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    • GA
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    • IA
    • ID
    • IL
    • KS
    • LA
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    • MN
    • MO
    • NC
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    • NM
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    • NY
    • OH
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    • OR
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    • SC
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    • VA
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    • WY

    Steve started his career in the financial services industry in 1977 with Dean Witter Reynolds in Palo Alto prior to moving to UBS in 2005.  He helps his clients in three main critical areas – positioning their children for financial success through education, navigating the challenges of caring for the elder generation, and planning for their transition to a healthy and productive retirement.

    Steve earned a B.S. in Accounting from Humboldt State University and has his Certified Financial Planner™ and Certified Exit Planning Advisor® designations.  He resides in Menlo Park with his wife, Mary, and has four grown children.  Steve was an avid parent coach for his children in youth soccer and basketball.  He was a member of the Board of the Menlo Park-Atherton Education Foundation (MPAEF) and also served for 10 years on the Board of Directors of Sacred Heart Schools-Atherton.

    • Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

    • Humboldt College, Bachelor of Science in Business
      64 Willow Place
      Suite 200
      Menlo Park, CA 94025
    • LT

      Larry Thomas

      Senior Vice President–Wealth Management

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      • AZ
      • CA
      • CO
      • FL
      • GA
      • HI
      • IA
      • ID
      • IL
      • KS
      • LA
      • MA
      • MI
      • MN
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      • NC
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      • NJ
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      • NV
      • NY
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      • OR
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      Larry realized the importance of wealth preservation as a young man working on his parents’ ranch in Monterey County. Over the course of his 30-year career, Larry has developed a passion for helping families achieve financial stability.  Through listening, learning, and understanding each client’s individual financial objectives, Larry works to alleviate the concerns that keep his clients awake at night. Larry utilizes decades of experience to develop customized financial plans that address client-specific goals and concerns. He also spends considerable time educating clients’ children to ensure that wealth and legacy are successfully transferred across generations.

      Larry earned his B.A. in Economics from the University of Nevada, Reno and also played college football under scholarship for the Wolfpack. He earned the Certified Exit Planning Advisor® designation in 2020.  He and his wife, Maryclair, have two sons and reside in Menlo Park. Larry spends his free time adventuring with family, reading historical novels, and staying up-to-date on current events. However, it is not unusual to find Larry back in Monterey County helping his parents tend to their beautiful fifty-year-old ranch.

      • Forbes Best-in-State Wealth Management Teams, 2023, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

      • University of Nevada, Reno, Bachelor of Arts in Economics
        64 Willow Place
        Suite 200
        Menlo Park, CA 94025
      • ML

        Michael Laport, CFP®

        Senior Vice President–Wealth Management

        Financial Advisor

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        • AZ
        • CA
        • CO
        • FL
        • GA
        • HI
        • IA
        • ID
        • IL
        • KS
        • LA
        • MA
        • MD
        • MI
        • MO
        • MT
        • NC
        • NE
        • NJ
        • NM
        • NV
        • NY
        • OH
        • OK
        • OR
        • PA
        • SC
        • TX
        • VA
        • VT
        • WA
        • WI
        • WY

        Since 2007, Mike has specialized in wealth planning for executives, business owners, & multi-generational families. As the needs of these individuals are unique, they also have their own specific challenges and opportunities. Mike’s role is to help clients navigate items in order to financially grow and achieve their personal objectives.

        Like a true trusted partner, Mike understands clients and their unique needs, which helps clients focus on what is most important to them – their businesses and their families.

        Mike earned an M.B.A. in Finance from the Graduate School of Business at the University of Chicago and a B.S. in Engineering from Marquette University. He also holds the Certified Financial Planner™ designation.

        Mike lives in Menlo Park with his wife Ginna. In his free time, he likes to exercise and travel.

        • Forbes Best-in-State Wealth Management Teams, 2024The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

        • University of Chicago, Finance, Masters of Business Administration (MBA)
        • Marquette University, Bachelor of Science in Mechanical Engineering
        • CERTIFIED FINANCIAL PLANNER™
        Executive compensation
        Multi-generational families
        Business owners
        775 Page Mill Road
        Palo Alto, CA 94304
      • Doug Brady

        Douglas Brady

        Senior Vice President–Wealth Management

        Financial Advisor

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        • AZ
        • CA
        • CO
        • FL
        • GA
        • HI
        • IA
        • ID
        • IL
        • KS
        • LA
        • MA
        • MI
        • MO
        • NC
        • NE
        • NJ
        • NM
        • NV
        • NY
        • OH
        • OK
        • OR
        • PA
        • SC
        • TX
        • VA
        • VT
        • WA
        • WI
        • WY

        Throughout my years of experience, I have developed the insight and perspective to help guide my clients through all kinds of market conditions and their own life-changing events. As a UBS Financial Advisor, I have access to some of the most up-to-date research and analysis, a wide spectrum of investment choices and some of the best trading platforms in the industry. My aim is to put these resources to work for you as I devise a complete financial strategy for you and your family. In my view, each client has a unique financial need, and I customize our products and services to fit those needs and goals, whether those are appreciation, income, or capital preservation. Whether your needs involve estate or retirement planning, lending, or a wide variety of insurance products, my experience and knowledge help me have a holistic approach to my clients’ goals. My team prides themselves on providing our clients with excellent service, and our standard is to exceed our clients’ expectations.

              750 University Ave.
              Suite 250
              Los Gatos, CA 95032
            • CE1

              Colleen Erickson

              Team Administrator

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              • AZ
              • CA
              • MA
              • NV
              • WA

              Colleen assists the team in handling and addressing the operational and administrative needs of clients.  She brings extensive knowledge of brokerage operations having been in the financial services industry for over twenty years in various branch and regional management roles.  In her previous capacity she was frequently asked to sit on internal committees designed to improve the client experience.  She is passionate about client importance and considers excellent service the number one priority in the business. 

              Colleen was born in Colorado and raised for most of her school life in Southern California.  She currently lives in Fremont with her husband, Jim and a menagerie of animals.  She enjoys travel, movies, mystery novels, and musical theatre.

                    64 Willow Place
                    Suite 200
                    Menlo Park, CA 94025
                  • VA

                    Veronica Aquilina

                    Authorized Officer

                    Senior Client Associate

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                    • AZ
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                    • FL
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                    • MA
                    • NJ
                    • NM
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                    • OR
                    • PA
                    • TX
                    • WA

                    Veronica leads the day to day operations and paperwork processing for the team.  She also liaisons with accountants, estate planning attorneys, and other trusted advisors on behalf of clients.  Veronica has been working at UBS since 2012 and has earned her series 7 and 66 licenses. 

                    Veronica enjoys attending concerts, sporting events and traveling in her spare time.

                          64 Willow Place
                          Suite 200
                          Menlo Park, CA 94025
                        • SM

                          Suzi Markham

                          Senior Client Associate

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                          • AZ
                          • CA
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                          • GA
                          • IL
                          • LA
                          • MO
                          • NJ
                          • NV
                          • OR
                          • PA
                          • TX
                          • WA

                          Suzi joined UBS in 2022 after spending many years at both Morgan Stanley and Lehman Brothers.  She has been assisting private clients with their wealth management needs since 2000.

                          Suzi grew up in San Jose and earned her degree in Creative Writing from University of California Santa Cruz.  She and her husband Terry love animals and always have some combination of dogs and/or cats in their home in Santa Cruz.  They love to hike, travel, and watch movies.

                            • University of California Santa Cruz, Creative Writing
                              750 University Ave.
                              Suite 250
                              Los Gatos, CA 95032
                            • OA

                              Oscar Aviles

                              Senior Client Associate

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                                Starting with UBS in 2006, Oscar's expertise is the overall client experience. As a Senior Client Service Associate, he handles the ongoing operations for the team as well as all client service requests. He also assists in the implementation of our client relationship building strategies. He strives to provide the highest level of service for our clients. 

                                Oscar lives in Las Vegas with his wife and two kids and enjoys spending time with them as well as participating in outdoor activities.

                                      2475 Village View Drive
                                      Suite 150
                                      Henderson, NV 89074

                                    Launch. Grow. Exit your business.

                                    We understand that when it comes to the business you have personally built, you're going to be invested at every level. From launching to growing to ultimately exiting your company our team can help you make smarter decisions each step of the way. 

                                    Launch. Grow. Exit your business.

                                    You’re selling within the year

                                    You’re selling within the year

                                    You’re 3 years away from exiting

                                    You’re 3 years away from exiting

                                    You’re considering an exit in 5 years

                                    You’re considering an exit in 5 years

                                    • Work with us to interview and select the investment banker that works best for you
                                    • Finalize your exit plan and focus on getting the best deal for the sale
                                    • Coordinate with your investment banker who can help create competitive tension among prospective buyers and meet with potential acquirers, review offers and negotiate the sale
                                    • When appropriate, prepare employees and managers for the transition
                                    • Think about what’s  next for you and your future, after the sale
                                    Learn more

                                    • Begin conducting an analysis of likely buyer interest and sector outlook, trends and business cycles to help identify the right timing of the sale
                                    • Build the right pre-sale advisory team, including an investment banker, attorney and CPA
                                    • Explore gift and estate strategies to help maximize net proceeds from a sale

                                    Learn more

                                    • Discuss trust and estate strategies and tax and legal advisors to take advantage of strategies that may increase future net proceeds from a sale*
                                    • Fine-tune your business model to be most appealing to a buyer
                                    • Make sure business documentation and financial statements are in order
                                    • Put together a team to prepare the business and optimize value
                                    • Strengthen your management team
                                    Learn more

                                    Insights for Founders and Business Owners

                                    Insights

                                    Backed by the strength of UBS

                                    A global leader in wealth management

                                    #1

                                    For Ultra-High Net Worth clients

                                    Euromoney Private Banking and Wealth Management Survey, 2016-2020

                                    #1

                                    Serving Business Owners

                                    Euromoney Private Banking and Wealth Management Survey, 2020

                                    #1

                                    for High Net-Worth clients

                                    Euromoney Private Banking and Wealth Management Survey (peer review), 2015-2022