Your life. Your wealth. Your future.

Pursue what matters most

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Where do your passions lie? We address every dimension of your life and your goals—investments, business and legacy—to develop a plan that’s truly personalized for you. Then we’ll help you organize your financial life into three strategies: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

UBS Wealth Way is an approach incorporating Liquidity. Longevity. Legacy. strategies, that UBS Financial Services Inc. and our Financial Advisors can use to assist clients in exploring and pursuing their wealth management needs and goals over different time frames. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved. All investments involve the risk of loss, including the risk of loss of the entire investment.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Ivens Buchanan

    Bucky Buchanan

    Senior Vice President–Wealth Management

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    • AL
    • AR
    • AZ
    • CA
    • CO
    • CT
    • FL
    • GA
    • IN
    • KS
    • LA
    • MD
    • ME
    • MI
    • MO
    • NC
    • NH
    • NJ
    • NY
    • PA
    • SC
    • TN
    • TX
    • VA

    Bucky specializes in working with corporations, foundations, high net worth and ultra-high net worth families located across the U.S.  Bucky has earned the designation of an Accredited Asset Management Specialist from the College for Financial Planning. He is FINRA-registered and holds Series 7 & 66 securities licenses, as well as state licenses for Life Insurance and Variable Annuities. Prior to joining UBS, he was Worldwide Sales Manager for FedEx, where he managed consulting services and customized solutions that helped many U.S. and multinational corporations realize their financial goals. Bucky is involved with various charities in the Southeastern U.S., including Els for Autism, Golfers Against Cancer, Seminole Boosters and is a Member of the Board of Governors of the FSU College of Business.

    • Forbes Best-in-State Wealth Management Teams, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

      • Accredited Asset Management Specialist
      • Wealth Advisor
      One Independent Drive
      Independent Square
      Jacksonville, FL 32202
      bucky.buchananjr@ubs.com
      Bucky Buchanan
      One Independent Drive,Jacksonville,FL,32202
    • Joel Robinson Nichols

      Joel Robinson Nichols, CFP®, CFS®

      Senior Vice President–Wealth Management

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      • AL
      • AR
      • AZ
      • CA
      • CO
      • CT
      • DC
      • FL
      • GA
      • IN
      • KS
      • KY
      • LA
      • MA
      • MD
      • ME
      • MI
      • MO
      • NC
      • NH
      • NJ
      • NY
      • OH
      • PA
      • SC
      • TN
      • TX
      • VA
      • VI

      Joel focuses on working with businesses, their key employees, and high net worth families with a personal approach developed over his 15 years of experience. Joel has a penchant for learning and growing as an advisor, as evidenced by the number of delegations earned in his career, including CERTIFIED FINANCIAL PLANNER™, Retirement Plan Consultant, and Certified Fund Specialist. In addition, Joel completed the UBS Wealth Advisor program and earned a Master's in Portfolio Construction and Estate Planning from the Institute of Business and Finance. He is FINRA licensed with his Series 7, 31, 63, and 66, as well as state licensed in Life, Health, and Variable Annuities. Joel lives in Jacksonville with his wife and two sons and enjoys volunteering at his local Kiwanis club and Redeemer Anglican church in his spare time.

      • Forbes Best-in-State Wealth Management Teams, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

      • Institute of Business and Finance, Master's in Portfolio Construction and Estate Planning
      • CERTIFIED FINANCIAL PLANNER®
      • Certified Fund Specialist®
      • Retirement Plan Consultant
      One Independent Drive
      Independent Square
      Jacksonville, FL 32202
      joel.nichols@ubs.com
      Joel Robinson Nichols, CFP®, CFS®
      One Independent Drive,Jacksonville,FL,32202
    • Zach Williams

      Zach Williams

      Senior Vice President–Wealth Management

      Financial Advisor

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      • AL
      • AR
      • AZ
      • CA
      • CO
      • CT
      • FL
      • GA
      • IN
      • KS
      • KY
      • MA
      • MD
      • ME
      • MI
      • MO
      • NC
      • NH
      • NJ
      • NY
      • OH
      • PA
      • SC
      • TN
      • TX
      • VA
      • VI

      Drawing on a unique background that includes coaching high school basketball, working alongside attorneys while attending college, living overseas in Istanbul, Turkey, and working with high volume equity and options traders at Merrill Lynch, Zach's current role as a member of Comprehensive Financial Consultants at UBS is to help our clients thrive. Zach is FINRA licensed with his Series 7 and 66, and holds state licenses for Life, Health, and Variable Annuity. When he's not providing high quality service to our clients, he enjoys coaching and playing basketball, supporting his alma mater University of Florida, and volunteering at both his church in Nocatee and as a board member with the Northeast Florida Astronomical Society. Zach lives in Jacksonville with his wife and high school sweetheart Christine and their three children.

      • Forbes Best-in-State Wealth Management Teams, 2025The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.

      • University of Florida
        One Independent Drive
        Independent Square
        Jacksonville, FL 32202
        zach.williams@ubs.com
        Zach Williams
        One Independent Drive,Jacksonville,FL,32202
      • Vicki Lynn Suits

        Vicki Suits

        Senior Registered Client Associate

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        • AL
        • FL
        • GA
        • IN
        • ME
        • MI
        • MS
        • NJ
        • NY
        • RI
        • TN
        • TX
        • VA

        Vicki has been in the financial services industry for over 20 years, with previous experience at Merrill Lynch for 12 years. She is currently a Senior Registered Client Service Associate and Branch Office Administrator. Vicki is fully licensed with the FINRA Series 7 and Series 66 licenses, as well as her State of Florida license in Life, Health, and Variable Annuities. She earned her BA degree in Organizational Management from Warner University with a concentration in Finance and graduated Summa Cum Laude. Vicki lives in Lakeland with her husband, Frank. They have two grown daughters and four grandchildren.

          • Warner University, BA degree in Organizational Management
            295 1st Street South
            Winter Haven, FL 33880
            vicki.suits@ubs.com
            Vicki Suits
            295 1st Street South,Winter Haven,FL,33880
          • Holly Van Wagner

            Holly Van Wagner

            Senior Registered Client Associate

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            • AL
            • AZ
            • CA
            • CO
            • CT
            • FL
            • GA
            • IN
            • KS
            • KY
            • LA
            • MA
            • MD
            • ME
            • MI
            • MO
            • NC
            • NH
            • NJ
            • NY
            • PA
            • SC
            • TN
            • TX
            • VA

            Holly has been in the financial services industry for over 20 years, with previous experience at Smith Barney, UBS and Morgan Stanley. She is currently a Client Service Associate. Holly is licensed with the FINRA Series 7 and Series 63 licenses. She earned her BA degree in Business Administration from the University of Michigan. Holly lives in St. Augustine with her husband, John, and their two sons.

              • University of Michigan, BA degree in Business Administration
                One Independent Drive
                Independent Square
                Jacksonville, FL 32202
                holly.vanwagner@ubs.com
                Holly Van Wagner
                One Independent Drive,Jacksonville,FL,32202
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              The UBS Optimus Foundation has committed up to $1 million in match funding for donations to trusted relief organizations Americares, World Central Kitchen, Team Rubicon and GiveDirectly in support of their efforts on behalf of those affected by the recent wildfires in southern California.

              Learn more about how you can get involved and double your impact through the UBS Optimus Foundation.

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