Your life. Your wealth. Your future.

Pursue what matters most

Photo of the Comprehensive Financial Consultants team wearing professional attire while standing in front of a large oak tree

Where do your passions lie? We address every dimension of your life and your goals—investments, business and legacy—to develop a plan that’s truly personalized for you. Then we’ll help you organize your financial life into three strategies: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

UBS Wealth Way is an approach incorporating Liquidity. Longevity. Legacy. strategies, that UBS Financial Services Inc. and our Financial Advisors can use to assist clients in exploring and pursuing their wealth management needs and goals over different time frames. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved. All investments involve the risk of loss, including the risk of loss of the entire investment.

Start the conversation

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

Joel Robinson Nichols, CFP®, CFS®

Senior Vice President–Wealth Management
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MO
- NC
- NH
- NJ
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- VI
Joel focuses on working with businesses, their key employees, and high net worth families with a personal approach developed over his 15 years of experience. Joel has a penchant for learning and growing as an advisor, as evidenced by the number of delegations earned in his career, including CERTIFIED FINANCIAL PLANNER™, Retirement Plan Consultant, and Certified Fund Specialist. In addition, Joel completed the UBS Wealth Advisor program and earned a Master's in Portfolio Construction and Estate Planning from the Institute of Business and Finance. He is FINRA licensed with his Series 7, 31, 63, and 66, as well as state licensed in Life, Health, and Variable Annuities. Joel lives in Jacksonville with his wife and two sons and enjoys volunteering at his local Kiwanis club and Redeemer Anglican church in his spare time.
- Forbes Best-in-State Wealth Management Teams, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Institute of Business and Finance, Master's in Portfolio Construction and Estate Planning
- CERTIFIED FINANCIAL PLANNER
- Certified Fund Specialist
- Retirement Plan Consultant
One Independent Drive
Independent Square
Jacksonville, FL 32202

joel.nichols@ubs.com

Joel Robinson Nichols, CFP®, CFS®

One Independent Drive,Jacksonville,FL,32202
Zach Williams

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- FL
- GA
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MO
- NC
- NH
- NJ
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- VI
Drawing on a unique background that includes coaching high school basketball, working alongside attorneys while attending college, living overseas in Istanbul, Turkey, and working with high volume equity and options traders at Merrill Lynch, Zach's current role as a member of Comprehensive Financial Consultants at UBS is to help our clients thrive. Zach is FINRA licensed with his Series 7 and 66, and holds state licenses for Life, Health, and Variable Annuity. When he's not providing high quality service to our clients, he enjoys coaching and playing basketball, supporting his alma mater University of Florida, and volunteering at both his church in Nocatee and as a board member with the Northeast Florida Astronomical Society. Zach lives in Jacksonville with his wife and high school sweetheart Christine and their three children.
- Forbes Best-in-State Wealth Management Teams, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2025The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- University of Florida
One Independent Drive
Independent Square
Jacksonville, FL 32202

zach.williams@ubs.com

Zach Williams

One Independent Drive,Jacksonville,FL,32202
Vicki Suits

Senior Registered Client Associate
View bio
- FL
- GA
- IN
- ME
- NY
- RI
- TN
- TX
Vicki has been in the financial services industry for over 20 years, with previous experience at Merrill Lynch for 12 years. She is currently a Senior Registered Client Service Associate and Branch Office Administrator. Vicki is fully licensed with the FINRA Series 7 and Series 66 licenses, as well as her State of Florida license in Life, Health, and Variable Annuities. She earned her BA degree in Organizational Management from Warner University with a concentration in Finance and graduated Summa Cum Laude. Vicki lives in Lakeland with her husband, Frank. They have two grown daughters and four grandchildren.
- Warner University, BA degree in Organizational Management
4313 NW 8th Avenue
1st Floor, Suite 10
Gainesville, FL 32605

vicki.suits@ubs.com

Vicki Suits

4313 NW 8th Avenue,Gainesville,FL,32605
Holly Van Wagner

Senior Registered Client Associate
View bio
- AL
- AZ
- CA
- CO
- CT
- FL
- GA
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MO
- NC
- NH
- NJ
- NY
- PA
- SC
- TN
- TX
- VA
Holly has been in the financial services industry for over 20 years, with previous experience at Smith Barney, UBS and Morgan Stanley. She is currently a Client Service Associate. Holly is licensed with the FINRA Series 7 and Series 63 licenses. She earned her BA degree in Business Administration from the University of Michigan. Holly lives in St. Augustine with her husband, John, and their two sons.
- University of Michigan, BA degree in Business Administration
One Independent Drive
Independent Square
Jacksonville, FL 32202

holly.vanwagner@ubs.com

Holly Van Wagner

One Independent Drive,Jacksonville,FL,32202

Joel Robinson Nichols, CFP®, CFS®

Senior Vice President–Wealth Management
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- FL
- GA
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MO
- NC
- NH
- NJ
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- VI
Joel focuses on working with businesses, their key employees, and high net worth families with a personal approach developed over his 15 years of experience. Joel has a penchant for learning and growing as an advisor, as evidenced by the number of delegations earned in his career, including CERTIFIED FINANCIAL PLANNER™, Retirement Plan Consultant, and Certified Fund Specialist. In addition, Joel completed the UBS Wealth Advisor program and earned a Master's in Portfolio Construction and Estate Planning from the Institute of Business and Finance. He is FINRA licensed with his Series 7, 31, 63, and 66, as well as state licensed in Life, Health, and Variable Annuities. Joel lives in Jacksonville with his wife and two sons and enjoys volunteering at his local Kiwanis club and Redeemer Anglican church in his spare time.
- Forbes Best-in-State Wealth Management Teams, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Institute of Business and Finance, Master's in Portfolio Construction and Estate Planning
- CERTIFIED FINANCIAL PLANNER
- Certified Fund Specialist
- Retirement Plan Consultant
One Independent Drive
Independent Square
Jacksonville, FL 32202

joel.nichols@ubs.com

Joel Robinson Nichols, CFP®, CFS®

One Independent Drive,Jacksonville,FL,32202
Zach Williams

Senior Vice President–Wealth Management

Financial Advisor
View bio Industry recognition
- AL
- AR
- AZ
- CA
- CO
- CT
- FL
- GA
- IN
- KS
- KY
- MA
- MD
- ME
- MI
- MO
- NC
- NH
- NJ
- NY
- OH
- PA
- SC
- TN
- TX
- VA
- VI
Drawing on a unique background that includes coaching high school basketball, working alongside attorneys while attending college, living overseas in Istanbul, Turkey, and working with high volume equity and options traders at Merrill Lynch, Zach's current role as a member of Comprehensive Financial Consultants at UBS is to help our clients thrive. Zach is FINRA licensed with his Series 7 and 66, and holds state licenses for Life, Health, and Variable Annuity. When he's not providing high quality service to our clients, he enjoys coaching and playing basketball, supporting his alma mater University of Florida, and volunteering at both his church in Nocatee and as a board member with the Northeast Florida Astronomical Society. Zach lives in Jacksonville with his wife and high school sweetheart Christine and their three children.
- Forbes Best-in-State Wealth Management Teams, 2025, 2026The Forbes rating is compiled by Shook Research and awarded annually in January, based on information from a 12 month period ending March of the prior year.
- Forbes Top Next-Gen (Generation) Wealth Advisors Best-in-State, 2025The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the award year.
- University of Florida
One Independent Drive
Independent Square
Jacksonville, FL 32202

zach.williams@ubs.com

Zach Williams

One Independent Drive,Jacksonville,FL,32202
Vicki Suits

Senior Registered Client Associate
View bio
- FL
- GA
- IN
- ME
- NY
- RI
- TN
- TX
Vicki has been in the financial services industry for over 20 years, with previous experience at Merrill Lynch for 12 years. She is currently a Senior Registered Client Service Associate and Branch Office Administrator. Vicki is fully licensed with the FINRA Series 7 and Series 66 licenses, as well as her State of Florida license in Life, Health, and Variable Annuities. She earned her BA degree in Organizational Management from Warner University with a concentration in Finance and graduated Summa Cum Laude. Vicki lives in Lakeland with her husband, Frank. They have two grown daughters and four grandchildren.
- Warner University, BA degree in Organizational Management
4313 NW 8th Avenue
1st Floor, Suite 10
Gainesville, FL 32605

vicki.suits@ubs.com

Vicki Suits

4313 NW 8th Avenue,Gainesville,FL,32605
Holly Van Wagner

Senior Registered Client Associate
View bio
- AL
- AZ
- CA
- CO
- CT
- FL
- GA
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MO
- NC
- NH
- NJ
- NY
- PA
- SC
- TN
- TX
- VA
Holly has been in the financial services industry for over 20 years, with previous experience at Smith Barney, UBS and Morgan Stanley. She is currently a Client Service Associate. Holly is licensed with the FINRA Series 7 and Series 63 licenses. She earned her BA degree in Business Administration from the University of Michigan. Holly lives in St. Augustine with her husband, John, and their two sons.
- University of Michigan, BA degree in Business Administration
One Independent Drive
Independent Square
Jacksonville, FL 32202

holly.vanwagner@ubs.com

Holly Van Wagner

One Independent Drive,Jacksonville,FL,32202

Turn possibilities into a plan

What’s really important to you—today and for the long term? UBS Wealth Way starts with questions and discussions that can help you organize your financial life into three key dimensions: Liquidity—to help provide cash flow for short-term expenses, Longevity—for longer-term needs and Legacy—for needs that go beyond your own.

^{UBS Wealth Way is an approach incorporating Liquidity. Longevity. Legacy. strategies that UBS Financial Services Inc. and our Financial Advisors can use to assist clients in exploring and pursuing their wealth management needs and goals over different time frames. This approach is not a promise or guarantee that wealth, or any financial results, can or will be achieved. All investments involve the risk of loss, including the risk of loss of the entire investment. Time frames may vary. Strategies are subject to individual client goals, objectives and suitability.}

House View Monthly

Watch the replay of the CIO House View monthly livestream for a conversation with David Lefkowitz, Head of US Equities; Kurt Reiman, Head of Fixed Income; and Jay Dobson, US Energy & Utilities Strategist; where they discussed the latest developments of the Middle East escalation, AI disruption, updates on tariffs, and the market implications of these topics as well as what it all means for your portfolio. The discussion was hosted by Nadia Lovell, Head of Global Equity Strategy & Management.

March 05, 2026

A leading global wealth manager

Clarity in a rapidly changing world

We’re here to help guide you through uncertain times

Recent global events have created volatility in the markets and uncertainty for many investors like you. With our experienced perspective we can deliver steady guidance to help you make sense of the changing markets.

Let’s create a path together so you can move forward with confidence, no matter what comes next.

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Backed by the strength of our parent company, UBS AG

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UBS Group invested assets
As of 12/31/2025

51 countries

Our global footprint

Global leader

UBS is a leading and truly global wealth manager

Your life. Your wealth. Your future.

Pursuing your goals together

Joel Robinson Nichols, CFP®, CFS®

Zach Williams

Vicki Suits

Holly Van Wagner