Wealth advice for your life's goals

A planning-based approach with an emphasis on risk management

Our team is dedicated to making a meaningful impact on your personal and professional life. That means understanding your priorities. Whether your focus is on maintaining your lifestyle, preparing your family to be responsible stewards of wealth or preserving your values and legacy, we’re committed to each generation of your family.

Windmill

Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Ira S. Cohen Profile Picture

    Ira Cohen

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AR
    • AZ
    • CA
    • CO
    • DC
    • FL
    • ID
    • IL
    • IN
    • KS
    • LA
    • MA
    • MO
    • MS
    • MT
    • NC
    • ND
    • NV
    • NY
    • OH
    • OK
    • OR
    • PA
    • RI
    • SD
    • TN
    • TX
    • UT
    • VA
    • WA
    • WI
    • WY

    Ira started in the financial services industry in 1982 and has been with UBS Financial Services Inc. since 2007.

    Ira is very active in the community and serves on the boards of the Bakersfield Symphony Orchestra and Bakersfield North Rotary. Ira is interested in health and fitness and has been a daily exerciser his entire life. Ira and his wife Carole live in Bakersfield and have 3 grown children and 8 grandchildren.

    Professional Experience:

    • UBS Financial Services Inc. - Financial Advisor, Bakersfield, CA - May 2007 - Present
    • Ira S. Cohen, Inc. - Investment Advisor, Bakersfield, CA - 1982 - May 2007

    Education:

    • B.A., University of Wisconsin, Madison, WI

      • University of Wisconsin, Madison, WI, B.A.
        9201 Camino Media
        Suite 230
        Bakersfield, CA 93311
        ira.cohen@ubs.com
        Ira Cohen
        9201 Camino Media,Bakersfield,CA,93311
      • Jason Cohen Profile Picture

        Jason Cohen

        Senior Vice President–Wealth Management

        Financial Advisor

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        • AZ
        • CA
        • CO
        • DC
        • FL
        • ID
        • IL
        • IN
        • MT
        • NC
        • ND
        • NV
        • OH
        • OK
        • OR
        • TN
        • TX
        • UT
        • WA
        • WI
        • WY

        Jason has worked in the financial services industry since 2000 and has been with UBS since 2007.

        Jason is very active in the community. He has served on the Boards of the Boys and Girls Clubs of Kern County as well as their Foundation and Legacy Board, the Ronald McDonald House at Memorial Hospital, Memorial Hospital Foundation, West Rotary, The Laurne Stroope/West Rotary Foundation and Stockdale Country Club’s Board of Directors. Jason enjoys spending time with his family and friends. He has four children.

        Professional Experience

        • UBS Financial Services Inc. - Financial Advisor, Bakersfield, CA - May 2007 - Present
        • Ira S. Cohen, Inc - Investment Advisor, Bakersfield, CA - December 2000 - May 2007

        Education:

        • B.A., Colorado State University, Fort Collins, CO

          • Colorado State University, Fort Collins, CO, B.A.
            9201 Camino Media
            Suite 230
            Bakersfield, CA 93311
            jason.cohen@ubs.com
            Jason Cohen
            9201 Camino Media,Bakersfield,CA,93311
          • Shane

            Shane Bryan

            Account Vice President

            Financial Advisor

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            • AZ
            • CA
            • CO
            • DC
            • FL
            • ID
            • IN
            • MT
            • NC
            • ND
            • NV
            • OH
            • OK
            • OR
            • TN
            • TX
            • UT
            • WA
            • WI
            • WY

            Shane Bryan is a proud Bakersfield native, born and raised in Kern County. Shane earned his B.A. in Political Science and Economics from California State University, Bakersfield, before launching his career in wealth management.

            Shane began his career at Morgan Stanley in 2012 and has since gained extensive experience across both independent and institutional wealth management. In July 2022, he joined UBS, where he continues to provide strategic financial guidance to clients. He is a Certified Financial Planner™ (CFP®), demonstrating his commitment to comprehensive financial planning and client-focused service.

            Beyond his professional work, Shane is deeply involved in the local community. He is married with two children and actively supports various philanthropic initiatives. In 2019, he was honored as “Kern County Man of the Year” by the Leukemia & Lymphoma Society – Central Chapter for his outstanding contributions to their mission.

                  9201 Camino Media
                  Suite 230
                  Bakersfield, CA 93311
                  shane.bryan@ubs.com
                  Shane Bryan
                  9201 Camino Media,Bakersfield,CA,93311
                • Petar Repar

                  Petar Repar

                  Authorized Officer

                  Financial Advisor

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                  • CA
                  • DE
                  • MD
                  • NV
                  • NY
                  • TN
                  • TX

                  Petar is a Financial Advisor who started his career with UBS in 2015. He helps clients navigate complex financial decisions through personalized investment strategies and wealth management planning. He begins each client relationship by understanding their unique goals, analyzing their existing portfolios, and offering tax-efficient recommendations designed to align their investments with long-term objectives. Petar actively manages portfolios, conducts ongoing performance reviews, and continuously evaluates new investment opportunities. With a deep understanding of UBS’s comprehensive resources, Petar also advises clients on lending strategies, including portfolio and real estate lending solutions, to support their broader financial needs.

                   

                  He graduated with honors from Loyola Marymount University with a B.A. in Finance and played on the men’s Division I soccer team. Petar was born and raised in Fresno, California, where his family owns and manages a vineyard. He is an avid tennis and soccer player and enjoys boating, skiing, wine making and traveling.

                        9201 Camino Media
                        Suite 230
                        Bakersfield, CA 93311
                        petar.repar@ubs.com
                        Petar Repar
                        9201 Camino Media,Bakersfield,CA,93311
                      • Christopher G. McGehee Profile Picture

                        Christopher G. McGehee

                        Senior Wealth Strategy Associate

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                        • AZ
                        • CA
                        • CO
                        • FL
                        • ID
                        • MT
                        • NC
                        • NV
                        • OH
                        • OK
                        • OR
                        • TX
                        • UT
                        • WA
                        • WI
                        • WY

                        Chris has been in the financial services industry since 2005 and has been with UBS Financial Services Inc. and The Cohen Group since 2013.

                        Chris is a native of Bakersfield with strong ties to the community. Chris is active with the Bakersfield Youth Lacrosse, Keep Kern Beautiful, Boy Scout Troop 125, Rotary Club of Taft, and Taft Union High School Oil Tech Academy. Chris also coaches youth lacrosse and baseball. Chris enjoys spending his weekends with family, cycling, and traveling. Chris and his wife Michelle live in Bakersfield and have 2 young children.

                        Professional Experience:

                        • UBS Financial Services Inc. - Financial Advisor, Bakersfield, CA - November 2013 - Present
                        • Morgan Stanley - Financial Advisor, Bakersfield, CA - August 2007 - October 2013

                        Education:

                        • B.S., Concordia University, Irvine, CA
                        • A.A., Taft College, Taft, CA

                          • Concordia University, Irvine, CA, B.S.
                          • Taft College, Taft, CA, A.A.
                            9201 Camino Media
                            Suite 230
                            Bakersfield, CA 93311
                            christopher.mcgehee@ubs.com
                            Christopher G. McGehee
                            9201 Camino Media,Bakersfield,CA,93311
                          • Cori Ash Profile Picture.jpg

                            Cori Ash

                            Team Administrator

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                            • CA

                            Cori has worked in the financial services industry since 2005 and has been with UBS since 2007.

                            Cori handles many of the day-to-day operations for the team and strives to provide the highest quality of client service. Cori enjoys volunteering, spending time with her family, and traveling. 

                            Professional Experience:

                            • UBS Financial Services Inc. - Senior Registered Client Service Associate, Bakersfield, CA - May 2007 - Present
                            • Ira S. Cohen, Inc. - Executive Assistant, Bakersfield, CA - April 2005 - May 2007

                              • California Sate University Bakersfield, B.S.
                              • Bakersfield College, A.A.
                                9201 Camino Media
                                Suite 230
                                Bakersfield, CA 93311
                                cori.ash@ubs.com
                                Cori Ash
                                9201 Camino Media,Bakersfield,CA,93311
                              • romany

                                Romany Pinto De La Paz

                                Client Associate

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                                  Romany is a talented and ambitious young professional who enjoys expanding her knowledge in the financial industry.

                                  After earning her Bachelor’s degree in business administration with a  concentration in finance from Cal State Bakersfield she joined The Cohen Group. She is skilled at creating a welcoming, relaxed atmosphere for clients, making them feel at ease from the moment they connect. Whether it’s answering questions or finding the best solutions, she’s here to help.

                                  On her free time she enjoys exercising, trying new cuisines and spending quality time with family.

                                    • California Sate University Bakersfield, B.S.
                                      9201 Camino Media
                                      Suite 230
                                      Bakersfield, CA 93311
                                      romany.pintodelapaz@ubs.com
                                      Romany Pinto De La Paz
                                      9201 Camino Media,Bakersfield,CA,93311

                                    A focus on personalized access and service

                                    Working with diverse clients with specific needs, our team sees it as our top responsibility to understand each aspect of your unique and often complicated financial life.

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                                    Maximize your potential wealth

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                                    A plan to simplify your financial life

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                                    Investments and finances under one roof

                                    Fausto

                                    Tariffs, volatility and your portfolio

                                    Are you ready?

                                    In the first 100 days of a second Trump administration, policy uncertainty continues to dominate. Do you have questions about the impact of tariffs, inflation and geopolitical developments on your investment strategy?

                                    We’re here to help you make sense of it all and move forward with confidence. Make sure your portfolio is prepared for ongoing market volatility.

                                    A leader in wealth management

                                    Backed by the strength of our parent company, UBS AG

                                    $6 trn

                                    UBS Group invested assets
                                    As of 12/31/2024

                                    51 countries

                                    Our global footprint

                                    Global leader

                                    UBS is a leading and truly global wealth manager

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