A legacy for generations

Your legacy is about more than finances. It's about the values, people and causes you care about. So when it comes to legacy planning, we strive to understand what matters to you and how you hope to be remembered. With these insights, we can then work with you and your other professional advisors to structure a plan for leaving behind a legacy that lasts for generations.

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Bradford "Brad" Shaffer

Senior Vice President–Wealth Management

Financial Advisor

Brad Shaffer is a Senior Vice President of Investments and a Senior Portfolio Manager with UBS Financial Services in San Francisco. He specializes in Financial Planning and Wealth Management where he invests assets for high net worth individuals, families, and corporate executives.

His particular focus is dedicated to designing risk management techniques, tax deferral opportunities, and estate planning. He provides strategies for those clients owning significant assets, particularly concentrations of a single, publicly traded security. His services are tailored help to address detailed and complex financial and estate planning situations by providing a combination of short-term and long-term recommendations based upon his client's current situation, specific goals, and objectives. He is also able to help his clients identify alternative strategies in order to help them reach their specific goals.

Before joining UBS in 2008, Brad spent 24 years at Merrill Lynch in planning and managing both private and publicly traded companies. His background includes helping startup companies successfully grow and helping the executives of these companies harvest their wealth.

Brad is a Bay Area native and currently resides in Tiburon with his wife and two children. He is an alumnus of UCLA with a Bachelor's degree in Business Economics. In his personal time, Brad is a volunteer deputy sheriff aiding as a pilot, flying both helicopters and airplanes for the San Francisco County Sherriff's Department. He is also a racing enthusiast who competes nationally with the Sports Car Club of America racing both formula cars and 125cc shifter karts.

Registered States:
  • AL
  • AZ
  • CA
  • CO
  • FL
  • GA
  • HI
  • IL
  • MI
  • MN
  • NJ
  • NV
  • NY
  • OR
  • TX
  • UT
  • VA
  • WA


  • Bachelor's Degree in Business Economics, UCLA


  • Senior Portfolio Manager
555 California Street
32nd/ 34th /46th Floor
San Francisco, CA 94104
  • (415) 576-2959

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Are markets going "Back to the Future"?

Debt ceiling and inflation


Exceptional financial strength and stability

Legacy—Wealth for others

For needs that go beyond your own—to help you improve the lives of others

What will your legacy be?
It’s never too early to plan ahead. A Legacy strategy can help you gain more control over your financial future and what you leave behind, so you can move forward with confidence.

Learn more at ubs.com/wealthway.

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A global leader in wealth management

$3.9 trillion

In invested assets globally 
As of 12/31/2022

51 countries

Our global footprint

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UBS is a world-leading wealth manager