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Mountains in the desert

Our clients know that we put their best interests first at all times. As your financial advocates, we ask the critical questions to learn all about you, your family, priorities and concerns. At the end of the day, we understand that earning your confidence and trust requires integrity, prudence and accessibility.

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Pursuing your goals together

Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice. To this end, we concentrate our efforts on developing long-term relationships through a commitment to quality client service.

  • Keith-Fallis

    Keith Fallis, CFP

    Senior Vice President–Wealth Management

    Financial Advisor

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    • AR
    • AZ
    • CA
    • CO
    • FL
    • GA
    • IL
    • LA
    • MA
    • MD
    • MI
    • MO
    • MT
    • NE
    • NJ
    • NM
    • NY
    • OH
    • OK
    • OR
    • SD
    • TX
    • VT
    • WA
    • WI
    • WY

    Keith started his career in the financial services industry as part of a management team at the local Santa Fe Merrill Lynch office in 1999. While there he quickly displayed a natural talent for the intricacies of the industry and embraced the value of customer service. He joined UBS Financial Services in May of 2002. Keith has a Bachelor's degree in Global Business Management and has been a Certified Financial Planner® since 2007. Keith constructs, monitors and updates personalized computer-based financial plans for all of our clients and implements investment portfolios for our new clients.

    Prior to becoming a Financial Advisor, Keith was a career musician. He completed the music program at the boutique Musician's Institute in Los Angeles, California. With a background in Jazz percussion, he has toured a great deal of the world several times over and recorded numerous major and independent label releases. The need for a locale more conducive to raising a family precipitated his move with his family to Santa Fe, NM in 1999. Keith is married to Jennifer Gentry Fallis, who manages a local art gallery, and has two adult children, Millicent and Seth.

    Keith enjoys music, Pilates, cooking, playing tennis, and visiting the Highlands of Scotland. He still plays drums and can occasionally be spotted performing with various local acts at various local venues and community events.

        • CERTIFIED FINANCIAL PLANNER™
        141 East Palace Avenue
        Coronado Building
        Santa Fe, NM 87501
      • Melissa-Roque

        Melissa Roque

        Client Associate

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          Melissa began her financial career with UBS Financial Services in 2008. Melissa focuses on providing exceptional client service with every aspect of our client's diverse administrative needs. Melissa offers a professional and systematic approach toward not merely meeting but surpassing client expectations. She ensures our office's administrative and operational functions run seamlessly.

          Melissa has been married to her husband Rene for 16 years and has two children, Alyssa and Marques. Melissa enjoys staying busy with outdoor activities and spending time with her family.

                141 East Palace Avenue
                Coronado Building
                Santa Fe, NM 87501
              • James-Dean

                James Dean

                First Vice President–Wealth Management

                Financial Advisor

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                • AR
                • AZ
                • CA
                • CO
                • FL
                • GA
                • IL
                • LA
                • MA
                • MD
                • MI
                • MO
                • MT
                • NE
                • NJ
                • NM
                • NY
                • OH
                • OK
                • OR
                • SC
                • SD
                • TX
                • VA
                • VT
                • WA
                • WI
                • WY

                James (Jed) Dean is a First Vice President - Wealth Management at UBS Financial Services, Inc. A Financial Advisor since 1982, Jed's primary focus is comprehensive wealth advice, which begins with a discovery meeting that addresses the goals, values and priorities of each client. Through a detailed multi-meeting process, he provides strategies and solutions that go beyond investing.

                Jed moved to Santa Fe, New Mexico in 1982 to accept a position at Merrill Lynch. He joined UBS Financial Services in 2001.

                Jed received a B.A. in History from Miami University. He enjoys cooking, fine dining, collecting Navajo rugs and believes everyone should have a large garden and several dogs. He has two grown sons.

                  • Miami University, B.A. History
                    141 East Palace Avenue
                    Coronado Building
                    Santa Fe, NM 87501

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                  For needs that go beyond your own—to help you improve the lives of others

                  What will your legacy be?
                  It’s never too early to plan ahead. A Legacy strategy can help you gain more control over your financial future and what you leave behind, so you can move forward with confidence.

                  Learn more at ubs.com/wealthway.

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